We stay up-to-date on the latest website, email, and social media marketing trends for our public relation manager clients to help them implement effective strategies.
We've been helping public relations firms improve their digital marketing for 18 years.
To help attract new audiences and boost brand awareness, our digital marketing professionals help public relation managers with paid search advertising, social prospecting, influencer outreach, SEO strategy, and white-hat link building.
Whether it's social media advertising, sales funnel development, conversion rate optimization, email marketing, social media advertising, or other services, we can help!
Let's discuss what our internet advertisers can offer your public relations firm!
We work with a wide variety of public relation managers. The strategies / tactics discussed in this article can help with online marketing for public relation managers and even:
Simply put, online advertising for public relation managers is a way to advertise products and services to public relation managers through online channels like websites, search engines, social media, email, or mobile apps.
Most public relation managers think of website marketing as another phrase for search engine optimization or paid ads. Even though both services are used for digital marketing, neither fully describes the depth of complete digital advertising services for public relations firms.
Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help your public relations firm improve visibility and conversions.
For example, the best public relation manager website advertising services will include strategies to:
We're a team of website marketing specialists with deep knowledge of digital marketing needs for public relations firms. Take advantage of our experience in more than 100 business industries, including public relations firms, to help drive traffic and get conversions across your digital assets.
For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Businesses in these industries will highly benefit from implementing effective lead generation plans.
There are numerous lead generation tactics to contemplate, all of which have been tested and executed by our digital marketing team for public relation managers and other professionals in the past. The lead generation techniques that are frequently employed by public relation managers encompass developing valuable content, retargeting past website visitors, staying in touch with past contacts through email marketing, providing live chat assistance, creating free tools for visitors, instituting referral and affiliate programs, generating video content for online sharing, arranging free webinars for website visitors, or offering valuable downloadable content as a lead magnet.
For most public relation manager internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your public relations firm.
The website marketing technique of social media marketing involves paying to run ads on various social platforms, such as LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your public relations firm.
Most public relations firms can leverage the data sources of social platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. Although this presents a massive opportunity for most well-established public relations firms, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media advertising fully.
Our support involves aiding public relations firms in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social media marketing to the fullest. In addition, we suggest creating plans for conversion optimization and retargeting as part of our digital marketing plans, as both plans can enhance the return on ad spend for your campaigns. We must also emphasize the importance of the freshness of your ad creatives. When running public relations firm social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your public relations firm. The disadvantage lies in the expense associated with establishing a paid advertising campaign that is both effective and scalable for your public relations firm, which frequently requires developing landing pages or sales funnels that are optimized for conversion opportunities.
We support public relations firms of all sizes in developing the essential landing pages and funnels required to generate leads and build revenue, which in turn makes PPC advertising a cost-effective website advertising approach. For any search engine marketing service, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
Conversion rate optimization is an essential element of any digital advertising service for public relations firms, and should not be overlooked. This is a critical aspect of any type of internet advertising for public relation managers since it directly impacts the ability of the marketing service to provide value for the public relations firm paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. To effectively pursue a CRO strategy for your public relations firm, it's crucial to have a solid grasp of its definition, functionality, and evaluation criteria. This process requires a significant amount of time, as it involves extensive research and numerous rounds of testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one public relation manager may not necessarily work for another public relation manager.
The most common public relation manager CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
The pursuit of genuine conversion rate optimization for public relation managers can present a considerably more intricate set of challenges. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your public relation managers, and many other factors.
A sales funnel, or purchase funnel, is the visual representation of journeys taken by clients with your public relations firm. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The reason the top of the funnel is wider is because it represents the vast pool of potential clients who could potentially engage with your public relations firm. The funnel tapers down towards the bottom to signify the different junctures in the sales process where potential clients may choose to exit. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
While the concepts of a sales funnel for public relations firms may be easy to explain, the actual development process is much more challenging. Owners of highly successful sales funnels can earn millions of dollars in value on a daily basis. To use a revenue funnel that produces value for your public relations firm, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider for your public relations firm. Our professionals in internet marketing for public relation managers can serve as a valuable sounding board for your ideas and assist you in selecting the optimal revenue funnel type for your public relations firm. If you're not interested in being hands-on during the process, we can do more research on your public relations firm to determine which funnels are worth exploring and testing in your internet advertising plan.
You can use email marketing within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past public relation managers, and gain valuable information about your target audience.
We offer assistance to our customers in the industry who are engaged in online marketing services by offering our email marketing campaigns through Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip plans.
The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing public relations firm clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
To engage and retain an audience with a keen interest in your industry, the majority of public relations firms employ content marketing, which includes producing and distributing pertinent blog posts, instructional videos, case studies, white papers, and other digital media. By leveraging this website advertising approach, your public relations firm can assert itself as a pioneer in the field, dominate organic search results, and engage your target audience.
When your target clients begin to identify your public relations firm as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. Our assistance to digital marketing public relation manager clients includes creating a fitting content marketing plan that suits their public relations firm.
Identifying your target audience is a critical step to take before initiating a content marketing service. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often aid public relation managers in implementing content marketing strategies that incorporate diverse mediums such as blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We have a preference for using the case study approach as it is a potent technique that demonstrates our proficiency as a leading online marketing service provider. If implemented correctly for your public relations firm, these methods can all be effective ways of marketing content.
Search engine placement algorithms and consumer purchasing decisions are influenced by your online reputation, which serves as a crucial trust factor. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of public relation managers. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your public relations firm.
For nearby service companies, we can help you develop a review generation program within your digital marketing to increase the rate at which past clients leave reviews for your public relations firm. This may entail obtaining reviews from a range of online review collection platforms, including Google My Business, UpCity, Yellow Pages, Angi, Yelp, and more.
If your public relations firm is centered around ecommerce, we can assist you in gathering product and company reviews. In the ecommerce industry, obtaining reviews that cover the quality of your products and the customer service provided by your public relations firm is vital. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
We can assist professional service providers, like doctors or attorneys, in devising a structured process for obtaining client testimonials that projects a positive image of your public relations firm, as part of your digital advertising strategy. This entails producing reviews, overseeing online reputation, mending impaired online reputation, executing survey campaigns, and enhancing social presence. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your public relations firm.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Seize authority over your online reputation today to guarantee that you project a superior image than your rivals at all times.
As a complete website marketing company for public relation managers, we have our own in-house video production and video marketing department. This has been extremely helpful for public relations firm content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your internet marketing plan for your public relations firm. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within online marketing services to bring life to paid campaigns.
For public relations firms that rely on selling products or services, marketing is an eventual consideration to boost revenue. There are many reasons to consider digital marketing over other, more traditional, marketing strategies for your public relations firm. Next, let's explore some of the persuasive grounds for incorporating the digital advertising strategy into your public relations firm:
It is essential to devise a plan with specific business goals that can be measured prior to launching your digital marketing campaign for your public relations firm. You want to ensure everyone involved understands the ultimate goal of the digital advertising service to prevent spending time on ideas that won't positively impact your public relations firm.
Once you have established a clear set of business goals for your public relations firm, you can start to identify the audience you want to target. Knowing your target audience is crucial. This helps you tailor your public relations firm internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This can help ensure that your public relation managers target the appropriate keywords for your online marketing, and that your content marketing approaches are in sync with your audience's requirements.
If you intend to include search engine optimization in your public relation manager digital strategy, make it your top priority. In terms of website advertising plans, SEO typically takes the longest to gain traction for public relations firms and other small businesses. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.
At this stage, it may be worth exploring paid ads options for your public relations firm website or other digital assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your service page, home page, or product page. Most paid ads campaigns for public relations firms that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation strategies for public relations firms employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
Once you've established your tactics for driving traffic to your public relations firm website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your site.
When these internet advertising tactics are in place for your public relations firm you are ready to enter the testing and optimization phase. This involves ongoing evaluation of the success of your campaigns, identifying areas for improvement, and even trying out new ideas from case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the online advertising campaign of your public relations firm.