Realtor Digital Marketing

Types of Realtors We Help

We work with a wide variety of realtors. The strategies discussed in this article can help with online advertising for realtors and even:

• Website Marketing for Real Estate Agencies
• Website Advertising for Real Estate Investment Firms
• Digital Marketing for Real Estate Brokerage Firms
• Digital Marketing for Commercial Real Estate Firms
• Digital Advertising for Luxury Real Estate Agencies
• Internet Marketing for Home Staging Companies
• Internet Advertising for Real Estate Appraisal Firms
• Online Marketing for Real Estate Auction Houses
• Online Advertising for Relocation Services
• Website Marketing for Real Estate Consulting Firms

What is Website Advertising for Realtors?

Digital marketing for realtors is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Many realtors think digital marketing is just another term for SEO or PPC advertising. While both of those services are used in realtor internet marketing, neither completely explains the depth of a cutting edge online marketing program.

Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help your real estate company improve visibility and conversions.

Some of the best realtor digital marketing tactics include tactics to:

• Increase traffic to your real estate company digital assets (websites, apps, sales funnels, etc) through SEO, social advertising, affiliate advertising, or PPC advertising.
• Increase revenue for your real estate company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your real estate company with content marketing, video production, link building, reviews, and social media proof.
• Create and nurture relationships for your real estate company with email, SMS, and social media.

Our Realtor Online Advertising Services

Our team of website advertising experts know the latest digital marketing trends for realtors. We've helped more than 100 business industries, such as real estate companies, get traffic and increase conversions.

Real Estate Company Lead Generation Tactics

For localized service providers, the most important part of an inbound marketing program is lead generation. There are certain products and services that cannot be marketed or sold through the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation tactics are going to be critical.

There are numerous lead generation strategies to contemplate, all of which have been tested and executed by our digital advertising team for realtors and other professionals in the past. The lead generation techniques that are frequently employed by realtors encompass developing valuable content, retargeting past site visitors, staying in touch with past contacts through email marketing, providing live chat assistance, creating free tools for visitors, instituting referral and affiliate programs, generating video content for online sharing, arranging free webinars for website visitors, or offering valuable downloadable content as a lead magnet.

When lead generation is the primary objective for realtor online marketing services, our team will work to design and implement one or more lead generation strategies into your digital assets, in order to determine which approaches are most effective for your real estate company.

Social Media Marketing Campaigns for Real Estate Companies

The digital marketing technique of social media ads involves paying to run ads on various social platforms, such as TikTok, LinkedIn, Instagram, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your real estate company.

By utilizing the data resources of social media platforms, real estate companies can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this presents a significant opportunity for most established real estate companies, it can be a costly mistake for businesses that are not fully equipped to leverage social ads.

We assist real estate companies in developing essential sales funnels and lead generation tools that enable them to maximize the effectiveness of their social media ads. In addition, we suggest creating plans for conversion optimization and retargeting as part of our internet advertising plans, as both plans can enhance the return on ad spend for your campaigns. We must also emphasize the importance of the freshness of your ad creatives. When running real estate company social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Real Estate Companies

Search engine marketing in digital advertising refers to paid advertisements being displayed on search engines such as Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively searching for the products or services offered by your real estate company. The disadvantage lies in the expense associated with establishing a paid ads plan that is both effective and scalable for your real estate company, which frequently requires developing landing pages or sales funnels that are optimized for conversion opportunities.

We help real estate companies of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective digital marketing strategy. Our recommendation for any search engine marketing plan is to establish a plan for retargeting and conversion rate optimization to boost your return on investment.

CRO for Real Estate Companies

There is almost no reason to neglect conversion rate optimization within realtor internet advertising plans. This is a vital component of online advertising for real estate companies as it directly affects the marketing service's ability to deliver value to the real estate company that is funding the marketing campaign.

A substantial improvement in your conversion rates can greatly benefit your financial results. Prior to implementing a CRO plan for your real estate company, it's essential to comprehend what it entails, how it operates, and how to appraise the service. This is a time-intensive process that involves plenty of iterative research and testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one realtor may not necessarily work for another realtor.

The most common realtor CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for realtors can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your realtors, and many other factors.

Developing Sales Funnels for Real Estate Companies

A sales funnel, or purchase funnel, is the visual representation of journeys taken by property buyers with your real estate company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential property buyers that might interact with your real estate company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for real estate companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To develop a conversion funnel that produces value for your real estate company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider for your real estate company. When you work with one of our realtor-focused online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your real estate company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your real estate company to determine the best funnels to explore and test within your website advertising service.

Email Marketing Strategies for Real Estate Companies

You can use email marketing within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past realtors, and gain valuable information about your target audience.

We help our website advertising real estate company clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip plans.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing real estate company clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Content Marketing Strategies for Real Estate Companies

Most real estate companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach helps establish your real estate company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target property buyers begin to identify your real estate company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help realtor internet marketing customers put together the right content marketing plan for their real estate company.

It is important to identify your target audience before starting a content marketing service. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies for realtors that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading website advertising service provider. These are all effective ways to market content if you implement them correctly for your real estate company.

Online Reputation Management (ORM) Campaigns for Real Estate Companies

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of realtors. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your real estate company.

For nearby service companies, we can help you develop a review generation program within your internet marketing to increase the rate at which past property buyers leave reviews for your real estate company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused real estate company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your real estate company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of your realtors. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your real estate company.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Real Estate Companies

As a comprehensive digital marketing agency for realtors, we have our own in-house video production and video marketing department. This has been extremely helpful for real estate company content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your online marketing plan for your real estate company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Real Estate Company

If you run an real estate company that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are various justifications to weigh digital marketing against other, more traditional, marketing approaches for your real estate company. Now, let's discuss some of the compelling rationales for introducing our digital advertising strategy into your real estate company:

• Digital marketing for realtors is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your website in the days, weeks, or months after their initial engagement.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
• Compared to print marketing, billboard ads, television commercials, and radio ads, online marketing provides much greater flexibility because it is much easier to make edits.
• Among marketing techniques, website marketing for realtors offers the most opportunity for user engagement. It can be quite challenging to encourage people to comment, like, or share any non-digital advertisements for your real estate company.

How to Develop a Website Advertising Program for Real Estate Companies

To kickoff your digital marketing campaign for your real estate company, it's vital to develop a plan that includes measurable business goals. Ensuring that everyone involved in the digital advertising service understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your real estate company.

1.) Determine your intended audience

Once you have established specific business objectives for your real estate company, you can begin to identify your target audience. Knowing your target audience is crucial. This enables you to personalize your internet advertising endeavors for your real estate company to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This will help ensure your realtors focus on the right keywords for your online marketing and you align your content marketing plans with the needs of your audience.

3.) Begin with services that have a slower pace earlier on

If you intend to include SEO in your realtor digital plan, make it your top priority. In terms of digital marketing strategies, search engine optimization typically takes the longest to gain traction for real estate companies and other organizations. It can take several weeks or months for search engines to acknowledge and implement the changes you make to your website, content, and backlinks that affect your rankings, especially for the online marketing efforts of real estate companies.

4.) Build out quality landing pages or funnels

This is a good time to consider PPC advertising for your real estate company website, or other digital assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your product page, service page, or home page. Most PPC advertising campaigns for real estate companies that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation plans for real estate companies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated for retargeting purposes

After setting up plans to attract traffic to your real estate company website, it's important to think about how to engage with those visitors even after they've left your site. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. It is important to think about building an email marketing list, providing SMS alerts for new deals, or using tracking pixels to retarget visitors who recently left your website.

6.) Plan for continuous testing

When these online advertising strategies are in place for your real estate company you are ready to enter the testing and optimization phase. This involves ongoing evaluation of the success of your campaigns, identifying areas for improvement, and even trying out new ideas from case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the website advertising service of your real estate company.