Restaurant Digital Marketing

Marketing for Restaurants

We stay up-to-date on the latest website, email, and social media marketing trends for our restaurant clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Digital Marketing Services for Restaurants

We're a results-driven digital marketing agency with more than 18 years of experience helping restaurants increase their online presence. We have multiple teams in-house that handle all types of internet marketing for restaurants. Most digital marketing firms for restaurants only have one group of SEO, PPC, or social media experts. For those online marketing agencies helping restaurants, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

We help restaurants find new audiences and boost brand awareness through SEO, trusted link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting patrons and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's discuss what our internet marketers can offer your restaurant! Our digital marketing services are often tailored to smaller-sized restaurants, but we can also supplement the marketing departments of large corporations in the same industry. Discover more about our internet marketing services and programs.

What is Digital Marketing for Restaurants?

Digital marketing for restaurants is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Many restaurants think digital marketing is just another term for search engine optimization or paid advertising. While both of those services are used in restaurant internet marketing, neither completely explains the depth of a modern online marketing program.

Modern digital marketing campaigns include dozens of online marketing strategies, all working together to help increase visibility and conversions for your restaurant.

Digital marketing services for restaurants should include things like:

  • Drive traffic to your restaurant digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your restaurant through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Show the expertise, authority, and trust of your restaurant with content marketing, video production, link building, reviews, and social proof.
  • Grow your restaurant through email marketing, SMS marketing, and social media management.

A Few of Our Digital Marketing Experts

Corey GMelanie PHope KDavid WJake FAshton H

Our Restaurant Digital Marketing Services

Our team of digital marketing experts know the latest internet marketing trends for restaurants. We've helped more than 100 business industries, such as restaurants, drive traffic and improve conversions.

Restaurant SEO Strategies

To bring your website into the first page of search results for competitive phrases you have to take a holistic approach to SEO within your restaurant digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization since all three aspects of SEO work together to show value to search engines.

When we take on new restaurant digital marketing clients, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these restaurant SEO services:

  • Technical SEO includes factors such as page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These impact how Google reads and traverses your content, and how visitors interact with your restaurant website. You typically need the assistance of a web developer to improve technical SEO issues since they are often related to the platform or theme used on your restaurant website. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of the on-page SEO will allow search engines to better understand the value of your content and recognize your restaurant as an authority on the subject matter. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your restaurant online marketing strategy.
  • Off-Page SEO is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your restaurant, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. It is important to build natural backlinks to your website and interior pages to help search engines understand your website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in the digital marketing strategy of your restaurant. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure competitors can't bypass your restaurant by simply completing all the required SEO checklist items.

Restaurant Link Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since restaurants often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than those to your relevant restaurant web pages. That is because search engines use backlinks to determine how authoritative your restaurant website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for the digital marketing strategy of your restaurant. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep your restaurant off the first page of search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks from relevant websites and social media platforms. Most of all, you need to keep your backlink profile natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any black-hat link-building methods.

We utilize a number of white-hat restaurant link building techniques in our digital marketing services, including:

  • Utilizing the “Skyscraper Technique” to build a bigger, better version of a ranked content article from a competitive restaurant.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your restaurant website.
  • Reaching out to high-authority websites related to restaurants to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to you.
  • Adding your website to industry-specific directories by scanning competitors to see their most valuable business listings and NAP citations (Name, Address, Phone).

Restaurant Online Reputation Management Services (ORM)

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of a restaurant. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your restaurant.

For local service companies, we can help you develop a review generation program within your digital marketing to increase the rate at which past restaurants leave reviews for your restaurant. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce-focused restaurant, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your restaurant. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of your restaurants. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your restaurant.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Content Marketing Strategies for Restaurants

Most restaurants use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach helps establish your restaurant as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target restaurants begin to identify your restaurant as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help restaurant digital marketing clients put together the right content marketing plan for their restaurant.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies for restaurants that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a digital marketing service provider. These are all effective ways to market content if you implement them correctly for your restaurant.

Social Media Advertising Services for Restaurants

The use of social media ads in digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your restaurant.

By leveraging the data sources of social media platforms, restaurants are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established restaurants, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media advertising.

We help restaurants build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running restaurant social media advertising campaigns, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Restaurants

The use of search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your restaurant to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign for your restaurant, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help restaurants of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective digital marketing strategy. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Restaurants

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your restaurant. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential restaurants that might interact with your restaurant. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for restaurants is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To develop a sales funnel that produces value for your restaurant, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your restaurant. When you work with one of our restaurant-focused digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your restaurant. Alternatively, if you don't have an interest in being involved in the process, we can research more about your restaurant to determine the best funnels to explore and test within your digital marketing campaign.

Conversion Rate Optimization for Restaurants

There is almost no reason to neglect conversion rate optimization within restaurant digital marketing campaigns. This is a critical aspect of any type of online marketing for restaurants since it directly impacts the ability of the marketing service to provide value for the restaurant paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your restaurant, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one restaurant might not work for another restaurant.

The most common restaurant CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for restaurants can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your restaurants, and many other factors.

Email Marketing Services for Restaurants

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past restaurants, and gain valuable information about your target audience.

We help our digital marketing restaurant clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing restaurant clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Restaurants

For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team, for restaurants and other professionals, at some point in the past. The most common lead gen strategies for restaurants include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most restaurant digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your restaurant.

Video Marketing for Restaurants

As a full-service digital marketing firm for restaurants, we have our own in-house video production and video marketing department. This has been extremely helpful for restaurant content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within a digital marketing strategy for your restaurant. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Restaurant

If you manage a restaurant that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider digital marketing over other, more traditional, marketing strategies for your restaurant. Let's go over some of the great reasons to implement a digital marketing strategy within your restaurant:

  • Digital marketing for restaurants is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
  • The flexibility of digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • Online marketing for restaurants provides the best capacity for user engagement. Good luck getting people to comment, like, or share any non-digital advertisements you run for your restaurants.

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

How to Develop a Digital Marketing Program for Restaurants

Before starting a digital marketing campaign for your restaurant it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the digital marketing service to prevent spending time on ideas that won't positively impact your restaurant.

With a clear set of business goals in place for your restaurants, you can move on to identifying a target audience. It is important to understand who you are targeting. This helps you tailor your restaurant digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your audience. This will help ensure your restaurants focus on the right keywords for your digital marketing and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in the digital strategy of your restaurant, make that your first priority. The slowest moving digital marketing tactic for restaurants, and even other industries, is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

This is a great time to consider paid advertising for your restaurant website, or other digital assets. However, before sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns for restaurants that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation strategies for restaurants employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your restaurant, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.

When all of these digital marketing strategies are in place for your restaurant you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your restaurant-focused campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the digital marketing campaign of your restaurant.

Why Choose WebCitz for Your Restaurant Internet Marketing

We want to be the digital marketing partner of your restaurant! There are many factors to consider when researching digital marketing agencies for restaurants. With more than 18 years of experience, you know you can trust the internet marketing strategies and tactics we suggest for your restaurant. These are often the same digital marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website because of the effective implementation of our own digital marketing campaign.

Most importantly though, you should choose our digital marketing agency because you feel confident we are the right team for your restaurant. Here are a few reasons we suggest considering our digital marketers for your restaurant:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Our primary source for leads from restaurants is our own digital marketing strategies.
  • You likely found our website after performing an online search for a service we offer, such as "top restaurant digital marketing".
  • We do not outsource restaurant digital marketing services since we have our own marketing team.
  • If you call us during normal business hours, your restaurants will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, Shopify, BigCommerce, and Laravel for any online marketing strategies that involve website changes.

When it comes time for your restaurant to start the search for a digital marketing agency, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing firm.

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