From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Newfoundland business with its paid ads.
We are a results-driven paid ads management company with more than 18 years of experience helping local businesses and ecommerce brands throughout Newfoundland improve their paid advertising campaigns.
The paid advertising managers at our company can help your Newfoundland business target relevant audiences and boost brand awareness through Facebook campaigns, Google ads, and Bing paid ads. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
As a complete paid ads company for Newfoundland, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
The act of creating and optimizing Newfoundland paid advertising campaigns is known as paid ads management. Despite that simple explanation, let's explore it further.
To provide expert PPC ads management, a paid advertising agency for Newfoundland should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Newfoundland business is much different from how you'd handle it for an ecommerce brand.
For example, local service providers in Newfoundland are often only interested in qualified leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.
Understanding the metrics that will be used to optimize and scale Newfoundland paid ads is the next step. Most Newfoundland paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
To be successful with paid ads, your Newfoundland business needs to use multiple tactics and marketing tools. For example, the best Newfoundland paid advertising services will include tactics to:
Our paid ads management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Below is the starting cost for our PPC management plans, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.
The most obvious benefit of Newfoundland paid ads is the near instant increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
Starting slowly is the first recommendation we give to Newfoundland small businesses interested in paid advertising.
Before diving into PPC advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.
The right combination of paid advertising and digital marketing can greatly enhance your Newfoundland business's digital marketing game plan. It's important to keep in mind that increased traffic does not always translate into more conversions.
We are a team of paid ads experts with extensive knowledge in the latest paid ads trends for Newfoundland local small businesses. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Newfoundland digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.
For example, a person looking for a roofing company in Newfoundland might search "Newfoundland Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Newfoundland.
However, what if the exact match keyword isn't generating enough search volume and the Newfoundland roofing company needs to expand their advertising reach? The solution would require keyword research.
Typically, the paid ads manager will discuss with the Newfoundland roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.
As an example, the paid ads manager might find that "Newfoundland roofing companies" and "Newfoundland roof repair" have high search volumes. The first phrase is targeting a plural of the service in Newfoundland. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
When building negative keyword lists, keyword research can also be beneficial. These are used to stop your PPC advertising from showing in search queries that you know won't produce conversions.
For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
When you hear audience research talked about in Newfoundland paid advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.
We'll review some audience research and targeting history within Facebook Ads.
Facebook custom audiences were heavily relied upon by Newfoundland's paid advertising managers in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Newfoundland advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Newfoundland and beyond. In fact, it even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Newfoundland ad companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
Though there will still be plenty of Newfoundland paid advertising agencies using custom audiences, the trend is moving toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.
It's not to say audience research and targeting are going away. Newfoundland ad campaigns will likely always have targeting options that can be manipulated for extra performance.
It is important to focus on a high quality landing page when running paid advertisements in Newfoundland.
We begin by examining the landing pages on any paid ads campaign in Newfoundland to make sure they follow best practices. Here are some of the factors we look for in this review:
There are so many factors that come into the design and development of a quality landing page.
Until you have a landing page that follows best practices, don't spend money on Newfoundland paid advertising.
If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Newfoundland sales pitch.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Newfoundland. While managing their internet marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:
There are many different types of funnels, so your Newfoundland business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Newfoundland. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management agency, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Newfoundland.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Newfoundland small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Newfoundland paid ads.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Newfoundland, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Newfoundland.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Newfoundland and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management agency that helps Newfoundland small businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Newfoundland website or funnel.
You might be suffering from ad attribution problems and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Newfoundland ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Newfoundland content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run paid ads for your Newfoundland business. The following are some of Newfoundland's most common paid advertisements options.
You can use nearly any advertising platform to run local ads for your Newfoundland business. Depending on the nature of your local business in Newfoundland, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Now let's discuss some localized advertising options.
Google is going to offer two options.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Newfoundland. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Newfoundland. Even local stores use this campaign type.
Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Newfoundland, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
You can also target people in your local Newfoundland area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Newfoundland, or specific Newfoundland ZIP codes. We often rely on local Facebook Ads for all types of Newfoundland organization industries.
Almost all online ads you see on social networks qualify as social media advertising.
It's important to keep the ad creatives fresh when running social media marketing. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative updates for campaigns with higher spending.
One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine ads since your ads will only show when someone is actively looking for what your Newfoundland organization has to offer.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search engine ads if you know people are searching online for the products you offer.
There are some people out there who refer to this as Newfoundland Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.
If you've been running search engine advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Newfoundland news stations), gossip websites, and more.
Google Ads and Bing Ads commonly offer these campaign types.
With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
There is a good chance that not everyone will convert during their first experience with your Newfoundland website, landing page, or sales funnel.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on any ad platform, too.
This type of search ad was popularized by Google Shopping Campaigns.
If you want to promote your Newfoundland storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.
Using YouTube Ads is as easy as setting up a video ad campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Newfoundland paid ads campaigns.
Our digital marketers are so excited about managing Newfoundland paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your Newfoundland team's paid ads partner! We are a comprehensive PPC management agency targeting Newfoundland with multiple internal teams focused on social media marketing, sales funnel development, and ad creative testing. Newfoundland paid ads management agencies don't all operate this way, since most only have one person in charge of everything. For those Newfoundland paid ads firms, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.
There are many factors to consider when researching paid advertising firms for your Newfoundland business. With more than 18 years of experience, you know you can trust the paid ads plans and strategies we suggest for your Newfoundland small business. As a lead generation firm, we often use similar paid ads tactics.
Newfoundland companies should choose our PPC advertising company because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC experts:
Get in touch with our paid ads consultants to discuss what we can do for you in Newfoundland! While we often provide complete paid advertising management packages for small businesses throughout Newfoundland, we are also able to augment the marketing departments of large corporations in Newfoundland and beyond.
When it comes time for your Newfoundland business to start the search for a paid ads marketing firm, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads company.