Conversion Rate Calculator

Calculate Conversion Rate

  1. Enter the number of conversions:
    To find your conversion rate, you will first need to find out how many conversions you have received. Once you have your conversion number, enter it in the field called "Conversions" in the conversion rate calculator to your right.

  2. Enter the number of visits:
    The next step is to calculate the number of visits that a particular ad has received. You can do this by entering it in the "Visits" field. Just be sure to take both the conversions and visits from the same ad!

  3. Click on the "Calculate" button. Your results will be shown in the Conversion Rate box:
    Your conversion rate is expressed as a percentage. Learn more about your conversion rate below!

Conversion Rate Calculator

Benefits of Using a Conversion Rate Calculator

Using a conversion rate calculator for your PPC marketing, you can be sure that you’ll get an accurate and quick result. Our free PPC tools can also ensure that no mistakes are made. If you make the smallest mistake with your math, it can cause you to make an incorrect decision with your ad campaign.

An example of how a miscalculation can cause you to make an incorrect decision is if you accidentally switch the order of your numbers in your calculations, you will have a completely inaccurate conversion rate. It will either be much higher, or much lower than the actual conversion rate and could make you adjust things within your campaign that may have actually been helping you. Utilizing our free conversion rate calculator can give you immediate results that inform you about your PPC campaign.

Frequently Asked Questions about Conversion Rate Calculator


What is a Conversion Rate?

Conversion rate is the percentage of your site visitors or ad viewers that complete the desired goal, which can be filling out a lead form or purchase. A high conversion rate is important to have a thriving business and a low conversion rate means your business might need to reevaluate its ad campaign. When you have a high conversion rate, it lets you know that your marketing campaign is on the right track, whereas a low conversion rate can signal that updates need to be made in order to increase the success rate of your calls to action and ads.


Why is Conversion Rate Important?

Conversion rate is critical because it reflects the status and performance of your ad campaign's success. There are several aspects to conversion rate optimization, including the landing page optimization and other design details like color choice, positioning, and wording of the call-to-actions, and having crucial information on your page. The quality of your website, such as a high loading-speed or a mobile-friendly template, will all positively impact your website's user experience, encouraging your visitors to stay and check out your products or services.

Essentially, conversion rate is important because if you don't have a high enough conversion rate, you'll basically put more money into your marketing campaign than you are making. It's important that you commit to increasing your conversion rate and take every action necessary to do so. When you use a conversion rate calculator for marketing, you'll be on the fast track to understanding what percentage of your audience converts and if you need to keep on doing what you're doing or make a major change.


What Affects Your Conversion Rate?

We already mentioned a few aspects of your ad and website that can impact if your conversion rate is high and low, but here are more precise ways to help increase your conversion rate.


CTAs appear as buttons or links that entice users to either learn more about your product or service, or can convert them right there with a built in lead form. Having a consumer click on your ad is the first step in getting a conversion, and when you have a CTA that is unclear or not appealing enough, the consumer will not click to learn more. This ultimately makes you lose out on sales. In order to increase the chance of a user stopping to click on your ad, create a CTA that will entice consumers enough to be interested in what you have to offer.


You want to target the consumers who are most likely to convert. These consumers are the ones that are interested in your products and services. It's important to increase your conversion rate to put your content and your ads in front of users that are most likely to benefit from your products and services. You can achieve this with targeting. Without targeting, you won't be able to reach the right audience that is most likely to buy your products and sign on for your services.

Other elements that affect the conversion rate optimization is through targeting is the wording of your advertisements. If your ad is targeted well, they will appear in front of customers who would be interested in what you offer, meaning every ad click from a customer has a higher chance of converting. However, if you have poorly-targeted ads, then your ad is shown to people who are less likely to be interested in your product or service. Ensuring your advertising is well-targeted and truly representative of what customers will find at your website, are both a part of conversion rate optimization.

When you're creating ads, be sure to set up your targeting settings correctly. You don't want to waste your PPC spend showing your ads to users who will not be interested in what you have to offer. The same goes for your content. You can target users who are most likely to buy your products or services by incorporating keywords that are most important to them. When you use these target keywords, you'll rank higher in search engine results pages, which is your first step to increasing your conversions.

A/B Testing

A/B testing can help you find the right ad make up to ensure that you get the highest number of clicks on a specific ad. When A/B testing your campaigns, it allows you to adjust different elements to find out which combination works the best for your ad and target audience.

For example, you might choose to A/B test the text on your CTA button. The ad that performs better will tell you which CTA text is more effective and can help you make a decision on which text to choose. When you fail to perform A/B tests, you won't have the most effective campaigns possible because your choices for your CTA or ad aren't well informed with data.

It is important to test every element that can make or break your ads. Be sure to test your landing pages one at a time so that you can understand exactly what's making your conversions change.

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