We provide accounting firms a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
With more than 18 years of experience, we know professional SEO for accountants and other professionals! In this time, we've offered accounting firms a wide range of SEO campaigns, including local, enterprise, franchise, and ecommerce.
The way we go about our accountant SEO services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website placements on search engine result pages (SERPs).
Before starting an SEO campaign for accountants, it is important to determine your goals and how you will measure your success.
That isn't to say adjustments can't be made to your accounting firm SEO campaign though. If and when we find that a certain SEO tactic is getting you more website traffic for your accounting firm, we'll probably adjust the plan to take advantage of that.
Here's what you need to know if you want your accounting firm to rank higher in search engines!
Accounting Firms benefit from our experience with local, enterprise, franchise, and e-commerce SEO services. When we take on your internet marketing, we'll put together an effective SEO strategy for your accountants.
The most common type of SEO campaign we advertise for accountants is our local search engine optimization. This is the service of helping a local accountant show up higher in search engine results.
For example, accountants in Chicago would want to show up higher in organic search results for "Chicago accountants." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your accounting firm show up higher in Google Maps.
It's not uncommon for local SEO campaigns for accountants to cost $800 or more a month.
For big SEO projects, we've got enterprise-level SEO. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.
In most cases, this means targeting very competitive keywords on a national level or managing searching engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective SEO strategy. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your accounting firm website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
The recommended budget of enterprise SEO for accountants usually starts at $8,000 per month.
In a lot of ways, franchise SEO is like local SEO - it's all about the franchise owners. This SEO service helps improve local visibility for each of your accounting firm locations.
For this type of service, we perform all the previously mentioned local SEO services, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The budgets of franchise SEO campaigns for accountants are often $2,000 or more per month.
Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce SEO is a vital part of any online search marketing campaign for ecommerce businesses.
If you are searching for a top SEO agency for your accounting firm to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Accountants should work with an SEO company that has onsite ecommerce developers and SEO specialists. Our departments can work together to provide efficient technical, on-page, and off-page SEO services. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.
The average costs of ecommerce SEO campaigns for accounting firms is often $1,600 or more each month.
For accountants, our SEO company offers three types of SEO: technical, onsite, and offsite.
Most accounting firms are aware of technical SEO. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. We have a talented group of in-house web developers for accounting firms that can help fix all your technical SEO issues in WordPress or Shopify.
We often find accountants hate performing onsite SEO themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. In addition to that, we also offer accounting firms on-page SEO improvements like writing meta descriptions, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various accounting firm backlink profiles, we often notice they've forgotten about off-page SEO. It's time to check your backlink profile if you've been struggling to rank for your targeted keywords for years. With our backlink analysis services, we help accounting firms detect malicious or spammy backlinks, including PBNs. From there, we put together SEO recommendations for accountants for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
We're a professional SEO company serving accounting firms. Our team includes web developers who work alongside our SEO team. This provides our SEO company a competitive advantage when performing search engine marketing for accountants within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
The most popular CMS platform we've seen used by accounting firms is WordPress. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We often help accounting firms with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
Many smaller startups and ecommerce ventures use Shopify. Accounting Firms on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template issues, fixing broken links, and more! Learn more about our Shopify SEO options.
When talking to search engine optimization agencies targeting accounting firms, make sure to ask if they have in-house web developers, or if technical SEO services must get outsourced to other agencies.
You should determine how you rank and what issues your website has before you start an internet marketing service for your accounting firm.
Having that information readily available will help us deliver on your accountant search engine optimization campaign.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
This information will be helpful when determining the SEO goals for your accounting firm in the first few months of the SEO campaign.
It's important for us to set expectations with your accounting firm regarding the search engine optimization services.
For starters, it isn't advisable to begin accountant SEO with the hopes of massive search ranking or search traffic improvements within the first few months. Instead, you should view SEO for your accounting firm to be a long-term service, which will likely be necessary for years to come.
That isn't a biased viewpoint from an SEO provider for accounting firms. That is simply the reality of accountant search engine optimization. If your accounting firm website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Google has reviewed your entire accounting firm website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. You won't get long-term results by running an SEO campaign for your accountants for a couple of months. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. Google Analytics isn't a good early indicator of improvements from your accountant SEO efforts. Are you wondering why? Because search engine optimization often starts with increasing placements in search results, before traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. It isn't until you get into the first page of search results with other accounting firms that you'll start to see measurable traffic improvements in Google Analytics.
It's important to understand we might need to adjust our accountant SEO strategy and tactics.
As work progresses, we may discover SEO successes in areas that weren't expected. Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
Rather than continuing down a path that isn't providing your accounting firm a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
Throughout the entire accountant SEO process, you should feel like you are part of our search marketing firm.
Choose our internet marketing agency for accountant SEO services for these reasons:
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.