Funeral Home SEO Services

SEO Tips for Funeral Homes

We offer funeral homes businesses a complete search engine optimization plan to help increase search rankings and organic traffic.

220+ SEO Campaigns Completed
220+
SEO Campaigns Completed
19 Years of Experience
2004
Founded 19+ Years Ago
30+ SEO Case Studies
30+
SEO Case Studies
Webcitz, Digital Marketing Agency
SEO Services

Search Engine Optimization Company for Funeral Homes

We've been providing small business search engine optimization campaigns for more than 19 years!

In this time, we've offered funeral homes and other industries a wide range of search engine optimization services, including local, franchise, enterprise, and ecommerce campaign types.

We use a mix of on-page, off-page, and technical search engine optimization within our funeral home SEO packages. This helps us optimize your WordPress, WooCommerce, or Shopify website placements in searches.

If your funeral home could benefit from an increased position in search engines, read on and start saving money on paid ads!

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How to Rank Funeral Home Websites on Google

Here are our favorite tips to offer funeral homes, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to traditional funeral homes, cremation services, memorial service providers, embalming services, funeral pre-planning companies, funeral flower delivery services, pet funeral services, veteran funeral services, green burial services, virtual funeral and memorial services, and other funeral homes.

1.) Technical SEO Tips for Funeral Homes

Technical SEO refers to optimizing your funeral home website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to funeral services such as funeral arrangements, cremation services, and pre-planning.
  • Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about funeral services or packages.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our seo services experts

2.) On-Page SEO Tips for Funeral Homes

On-page SEO involves optimizing each page of your funeral home website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, original content that targets your audience's search intent, such as grief support resources or funeral etiquette, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Use relevant keywords, such as funeral services, cremation, and grief support, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your funeral services, such as memorial services or funeral arrangements, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as urns or caskets, to help search engines understand the context of your images and improve the accessibility of your website.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as pre-planning services or obituaries.
  • Use descriptive URLs with relevant keywords, such as /funeral-services/cremation, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a funeral home.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

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3.) Off-Page SEO Tips for Funeral Homes

Off-page SEO involves all the actions taken outside of your funeral home website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build useful backlinks from relevant websites, such as hospices or healthcare providers, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Facebook and Twitter to showcase your funeral services, engage with customers, and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a funeral home.
  • Collaborate with other local businesses, such as florists or caterers, to cross-promote services and build backlinks to each other's websites.
  • Create listings in local business directories and citation sites, such as The National Funeral Directors Association and Funeralocity, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as end-of-life planning guides or memorial service ideas, to attract backlinks and improve your website's authority.
  • Make videos to showcase your funeral home's services or atmosphere, and build engagement with potential customers.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible funeral services.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Funeral Home SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your funeral home? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a funeral home, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you specialize in cremation services and want to attract clients looking for affordable options. Perhaps you just don't feel like you are getting enough leads for your grief support services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Funeral Homes

  • Funeral homes [city/area]
  • Cremation services [city/area]
  • Burial services [city/area]
  • Memorial services [city/area]
  • Pre-planning [city/area]
  • Funeral directors [city/area]
  • Grief support [city/area]
  • Urns [city/area]
  • Caskets [city/area]
  • Cremation jewelry [city/area]
  • Embalming [city/area]
  • Viewings [city/area]
  • Transportation [city/area]
  • Funeral arrangements [city/area]
  • Veteran services [city/area]
  • Green burials [city/area]

Keyword Tip #1: Funeral homes often target keywords related to their services and location. This helps you attract potential clients who are searching for funeral homes or specific funeral services in the area they live in.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "direct cremation services under $1000 in San Francisco" may be easier to rank for than just "cremation services".

SEO for  Funeral Homes

Pricing for Funeral Home SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your digital marketing budget for search engine optimization.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with businesses who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization plan.

SEO Cost Calculator

Answer a few simple questions about your needs and our SEO cost calculator will show you how affordable our SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

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