We provide vacation destinations a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
With more than 18 years of experience, we know professional SEO for vacation properties and other professionals! We've offered vacation destinations an array of SEO campaigns, including local, enterprise, franchise, and ecommerce.
The way we go about our vacation property SEO services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, BigCommerce, Shopify, or Laravel website placements on search engine result pages (SERPs).
It's important to define your goals and how you're going to measure success before you start an SEO campaign for vacation properties.
You can still make adjustments to your vacation destination SEO campaign though. If we find a certain SEO tactic is providing your vacation destination with better results, we will likely adjust the plan to take advantage of that finding.
If your vacation destination could benefit from an increased position in search engines, read on!
Vacation Destinations benefit from our experience with local, enterprise, franchise, and e-commerce SEO services. When we take on your internet marketing, we'll put together an effective SEO strategy for your vacation properties.
Local search engine optimization is the most common type of SEO campaign for vacation destinations. Through this type of SEO, we can help your local vacation properties show up higher in search engine results.
For example, vacation properties in Chicago would want to show up higher in organic search results for "Chicago vacation properties." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profiles, reviews of your business listings, and possibly even conversion rate optimization. Your vacation destination would show up higher in Google Maps if you did these types of SEO improvements.
The budgets for local SEO campaigns for vacation properties are often $800 or more per month.
We also offer enterprise-level search engine optimization for large SEO projects, which involves a much more robust SEO strategy than ranking a location-based business.
Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your SEO efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your vacation destination website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
Budgets of enterprise SEO services for vacation properties usually start at $8,000 per month.
In a lot of ways, franchise SEO is like local SEO - it's all about the franchise owners. This SEO service helps improve local visibility for each of your vacation destination locations.
In this case, we do all the local SEO services described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.
Franchise SEO campaigns for vacation properties typically cost $2,000 or more per month.
Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce SEO is a vital part of any online search marketing campaign for ecommerce businesses.
If you are searching for a top SEO agency for your vacation destination to help rank your ecommerce products online, look no further! Whether it's WooCommerce, Shopify, or BigCommerce, we've got a lot of experience developing and marketing ecommerce websites. Working with an SEO company that has onsite ecommerce developers and SEO experts is the best choice for your vacation destination. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.
The average costs of ecommerce SEO campaigns for vacation destinations is often $1,600 or more each month.
For vacation properties, our SEO company offers three types of SEO: technical, onsite, and offsite.
Technical SEO is familiar to most vacation destinations. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. We have a team of in-house developers for vacation destinations who can handle all your technical SEO issues in WordPress, Shopify, BigCommerce or Laravel.
Many vacation properties don't like doing on-site SEO themselves because they aren't fans of writing content. No problem, we love content creation! We have a talented in-house team of SEO content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search engines. We'll also help vacation destinations with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various vacation destination backlink profiles, we often notice they've forgotten about off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results. With our backlink analysis services, we help vacation destinations detect malicious or spammy backlinks, including PBNs. We then put together SEO recommendations for vacation properties for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!
We're a professional SEO company serving vacation destinations. Our team includes web developers who work alongside our SEO team. We can do search engine marketing for vacation properties using some of the most used platforms on the internet, including WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
The most popular CMS platform we've seen used by vacation destinations is WordPress. It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress SEO packages.
It's no wonder WooCommerce is so popular since it's WordPress' standard e-commerce plugin. For our WooCommerce SEO services, we often help vacation destinations build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!
This is often the most popular ecommerce platform for smaller ecommerce ventures and startups. We often help vacation destinations on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our SEO for Shopify services.
In comparison with Shopify, BigCommerce has a much more expansive API, making it a great platform for vacation destination ecommerce SEO projects. With BigCommerce, we've built out enterprise SEO campaigns, as well as some pretty complex headless features. Our SEO company has you covered when it comes to technical BigCommerce SEO! Our SEO company has you covered as far as technical BigCommerce SEO campaigns go!
There aren't many Laravel websites around, but when we see one, our web development team and Laravel SEO team is eager to help. Our team has been building out complex functions for web and mobile applications using Laravel for many years. If your vacation destination uses Laravel, our team can help you improve your Laravel routes for SEO, fix technical SEO issues in the blade templates, optimize your single page applications for search engines, and more.
When talking to search engine optimization agencies targeting vacation destinations, make sure to ask if they have in-house web developers, or if technical SEO services must get outsourced to other agencies.
You should determine how you rank and what issues your website has before you start an internet marketing service for your vacation destination.
It will help us deliver on your vacation property search engine optimization campaign if we have that information.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. Using that tool and others, we can start to understand your backlink profile, but sometimes a manual review is needed for a complete picture.
It'll help you figure out what your SEO goals should be in the beginning of the campaign for your vacation destination website.
It's important for us to set expectations with your vacation destination regarding the search engine optimization services.
As a starting point, it's not a good idea to expect huge SEO results for your vacation destination within the first few months. Instead, you should view SEO for your vacation destination to be a long-term service, which will likely be necessary for years to come.
It's not a biased viewpoint from an SEO company working with vacation destinations. That is the reality of vacation property SEO. If you've been struggling for years to get the search rankings your vacation destination website needs, it isn't because a special switch hasn't been flipped yet. Instead, it is that Google has reviewed your entire vacation destination website presence, your specific landing pages, your backlink profile, your SEO strategy, and the history of your website when determining your placement. Vacation Property SEO isn't something you can do for a couple months before stopping. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. Don't look at Google Analytics to see traffic improvements from vacation property SEO work, at least not at first. Are you wondering why? Because SEO often starts by getting better placements in search results before you can get more traffic. When we start search engine optimization, we want to move your website into the top 100, or from page 7 to page 4, or maybe even from page 2 to page 1. Google Analytics won't show measurable traffic improvements until you get on the first page of search results for phrases important to competitive vacation destinations.
It's important to understand we might need to adjust our vacation property SEO strategy and tactics.
We might discover SEO successes in areas we didn't expect! Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
You don't have to continue down a path that doesn't provide your vacation destination a good SEO ROI. We'll communicate our findings and adjust the SEO strategy.
We want you to feel like a part of our search marketing firm at all times.
Choose our internet marketing agency for vacation property SEO services for these reasons:
You are in complete control of your Vacation Rental SEO budget. Answer a few simple questions about your business and our Vacation Rental SEO cost calculator will show you how affordable our Vacation Rental SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Vacation Rental SEO campaign. This Vacation Rental SEO calculator helps you understand the factors involved in calculating an estimate for your Vacation Rental SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.