Rental SEO Services

Managed Vacation Rental SEO!

We provide vacation destinations a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

Search Engine Optimization Agency for Vacation Properties

With more than 18 years of experience, we know professional SEO for vacation properties!

We've offered vacation destinations an array of SEO plans, including enterprise, ecommerce, local, and franchise.

The way we go about our vacation property SEO plans include a mixture of off-page, technical, and on-page SEO. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website rankings on search engine result pages (SERPs).

Here's what you need to know if you want your vacation destination to rank higher in searches!

Types of Vacation Properties We Help

We work with a wide variety of vacation properties. The SEO services discussed below will help provide search engine optimization for vacation properties and even:

  • SEO for Vacation Rental Marketplaces
  • SEO for Vacation Rental Management Companies
  • SEO for Vacation Home Rental Agencies
  • SEO for Vacation Home Exchange Networks
  • SEO for Timeshare Rental Companies
  • SEO for Luxury Vacation Rentals
  • SEO for Private Vacation Rentals
  • SEO for Short-term Rental Management Companies
  • SEO for Cabin Rental Companies
  • SEO for Beach House Rental Companies
  • SEO for Ski Lodge Rental Companies
  • SEO for Villa Rental Companies
  • SEO for Vacation Rental Agencies

A Few of Our SEO Experts

Emily LAshton HJake FCorey GDavid WHope K

Our Vacation Property SEO Services

It's our practice to conduct a thorough review of your entire vacation destination website and its backlink profile before starting search engine optimization services.

This review enables us to obtain a deeper understanding of your website's SEO, including its technical, on-page, and off-page components. We take this approach as it is the proper way to start vacation property search engine optimization, instead of modifying your website without any prior planning.

To clarify the scope of our professional vacation property SEO services, let's talk about each of the main areas of SEO to help you gain a better understanding:

Technical Search Engine Optimization Services for Vacation Destinations

Almost every vacation destination knows about technical SEO.

This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile problems, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing concerns discovered in your search engine optimization scan.

We have a talented group of in-house website developers for vacation destinations that can help fix all your technical SEO concerns in WordPress or WordPress.

On-Page SEO Services for Vacation Destinations

Many vacation properties don't like doing on-page SEO themselves because they aren't fans of writing content. That isn't an issue to us, we enjoy content creation!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content plan through proper keyword research and extensive competitor review to help improve the chances of our content placing in search results.

We'll also help vacation destinations with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Page SEO Services for Vacation Destinations

When we look at various vacation destination backlink profiles, we often notice they've forgotten about off-page SEO. It's time to check your backlink quality if you've been struggling to rank for your targeted keywords for years.

Backlink analysis helps vacation destinations find malicious or spammy backlinks, such as low-quality PBN backlinks. From there, we put together SEO recommendations for vacation properties for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Vacation Destination SEO Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your marketing budget to devote to search engine optimization. Our plans are available for budgets as low as $800 per month, though we frequently work with customers who have much higher budgets.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.

Vacation Rental SEO Cost Calculator

Answer a few simple questions about your needs and our Vacation Rental SEO cost calculator will show you how affordable our Vacation Rental SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Vacation Destinations

Vacation Properties benefit from our experience with local, local, franchise, and enterprise search engine optimization plans. When we take on your online advertising, we'll put together an effective SEO plan for your vacation destination.

Local SEO Campaigns for Vacation Properties

Local search engine optimization is the most common type of SEO campaign for vacation destinations. Through this type of SEO, we can help your localized vacation properties show up higher in search engine results.

For example, vacation properties in Chicago would want to show up higher in organic search results for "Chicago vacation properties." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profile, reviews of your business listings, and possibly even conversion rate optimization. Your vacation destination would show up higher in Google Maps if you did these types of search engine optimization improvements.

The budgets for local search engine optimization plans for vacation properties are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Vacation Properties

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO strategy than ranking a location-based organization.

Most times, this means targeting very competitive keywords on a national level, or managing the search engine optimization of a 1,000+ page website. We can help narrow your search engine optimization efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an enterprise SEO campaign, you can expect to see our search engine optimization team work hard to scan your vacation destination website and its past SEO work, build out a content marketing plan, then move onto technical, on-page, and off-page SEO plans.

Budgets of advanced search engine optimization plans for vacation properties usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Vacation Properties

In a lot of ways, franchise SEO is like local SEO - it's all about the franchise owners. This SEO plan helps improve local visibility for each of your vacation destination locations.

In this case, we do all the local area SEO services described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform SEO on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

Franchise SEO campaigns for vacation properties typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce Search Engine Optimization Campaigns for Vacation Properties

Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce search engine optimization is a vital part of any online search marketing plan for ecommerce companies.

If you are searching for a top search engine optimization firm for your vacation destination to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with our SEO company that has onsite ecommerce website developers and search engine optimization experts is the best choice for your vacation destination. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.

The average costs of ecommerce SEO campaigns for vacation destinations is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Vacation Property SEO

We're a premium SEO company serving vacation destinations. Our team includes web developers and PPC experts who work alongside our SEO team. We can do search engine marketing for vacation properties using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Vacation Properties

The most popular CMS platform we've seen used by vacation destinations is WordPress.

It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.

WooCommerce SEO for Vacation Properties

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

For our WooCommerce search engine optimization campaigns, we often help vacation destinations build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Vacation Properties

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help vacation destinations on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix theme issues, and fix broken links! Check out our search engine optimization for Shopify services.

If you're looking for SEO firms working with vacation destinations, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Vacation Rental Companies

Here are our favorite tips to offer vacation rental companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to vacation rental marketplaces, vacation rental management companies, vacation home rental agencies, vacation home exchange networks, timeshare rental companies, luxury vacation rentals, private vacation rentals, short-term rental management companies, cabin rental companies, beach house rental companies, ski lodge rental companies, villa rental companies, vacation rental agencies, and other vacation rental companies.

Technical SEO Tips for Vacation Rental Companies

  • Ensure your website has a responsive design that works well on mobile devices, as most travelers use their smartphones to search and book their accommodations.
  • Review your website's speed and performance with a tool like Google PageSpeed Insights, and optimize your images, scripts, and codes, to reduce your loading time and bounce rate, and to improve your user experience and search ranking.
  • Use HTTPS encryption for website security, and implement other security measures, such as firewalls, backups, or two-factor authentication, to protect your website and your guests' data from cyber threats and breaches.
  • Create and submit a sitemap to Google Search Console, to help search engines index your website's pages and content, and to identify and fix any technical issues or errors that may affect your ranking or visibility.
  • Implement local business structured data markup to help search engines understand your vacation rental property's attributes, features, and reviews, and to display rich snippets or cards in search results.
  • Use canonical tags to avoid duplicate content issues, especially if you list your properties on multiple platforms or directories, and to consolidate your SEO authority and relevance.
  • Monitor your website's crawl errors, broken links, or server issues, and fix them promptly, using tools like Google Search Console, Screaming Frog, or Ahrefs, to maintain a healthy and efficient website.

On-Page SEO Tips for Vacation Rental Companies

  • Use relevant and descriptive keywords in your website's page titles, meta descriptions, and headings, to match your guests' search queries and intent, and to differentiate yourself from your competitors.
  • Optimize your website's content and images with local or attraction-based keywords, such as "beachfront condo in Miami" or "ski chalet in Aspen", to attract more qualified traffic and bookings, and to showcase your unique selling points.
  • Include high-quality and original photos, videos, or virtual tours of your properties, to provide your guests with a visual and immersive experience, and to build trust and credibility.
  • Create unique and informative descriptions for each of your properties, highlighting their features, amenities, and location, and using persuasive and persuasive language that appeals to your guests' emotions and desires.
  • Use internal linking to connect your properties, categories, and pages, and to guide your guests to other relevant and helpful information, such as local attractions, restaurants, or events, that may enhance their vacation experience.
  • Use user-generated content, such as guest reviews, ratings, or testimonials, to showcase your properties' quality, and to provide social proof and credibility to your website and brand.
  • Optimize your website's URLs and permalinks, using short, descriptive, and keyword-rich phrases, that reflect your properties' location, type, and features, and that are easy to remember and share.
  • Use call-to-actions, such as "book now", "contact us", or "view availability", strategically placed on your website, to encourage your guests to take action and to improve your conversion rate and revenue.

Off-Page SEO Tips for Vacation Rental Companies

  • Build high-quality and relevant backlinks from trusted and authoritative websites, such as travel blogs, directories, or influencers, to increase your website's domain authority and visibility, and to attract more qualified traffic and bookings.
  • Create and maintain an active and engaging presence on social media platforms, such as Facebook, Instagram, or Pinterest, to interact with your guests, showcase your properties, and promote your brand, and to drive more traffic and bookings to your website.
  • Encourage your guests to leave reviews and ratings on popular and reputable platforms, such as TripAdvisor, Google My Business, or Yelp, to increase your social proof and credibility, and to attract more potential guests.
  • Collaborate with other local businesses or attractions, such as restaurants, museums, or tour operators, to create joint marketing campaigns or packages, and to share each other's content and links, to attract more guests and enhance their vacation experience.
  • Submit your website and properties to local or niche directories, such as Vacation Rentals by Owner, HomeAway, or Airbnb, to increase your visibility and exposure, and to reach more potential guests.
  • Create informative and shareable content, such as travel guides, packing tips, or destination reviews, that appeal to your guests' interests and needs, and that showcase your expertise and knowledge in the vacation rental industry.
  • Use video marketing, such as property tours, guest testimonials, or destination highlights, to engage your guests and provide them with a visual and emotional connection to your properties and brand.
  • Monitor and manage your online reputation, by responding to guest feedback and reviews promptly and professionally, and by addressing any issues or complaints in a respectful and constructive manner, to maintain your guests' satisfaction and loyalty.

SEO for Vacation Properties

Popular Keywords for Vacation SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your vacation rental company? We've got you covered!

Before starting an SEO service for a vacation rental company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of rentals you'd like to get more bookings for in your area. Maybe you just launched a new property and want to attract more guests. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Vacation Rental Companies

  • Vacation rental [city/area]
  • Beach house rental [city/area]
  • Cabin rental [city/area]
  • Luxury vacation rental [city/area]
  • Pet-friendly vacation rental [city/area]
  • Ski chalet rental [city/area]
  • Vacation home rental [city/area]
  • Family vacation rental [city/area]
  • Lake house rental [city/area]
  • Mountain cabin rental [city/area]
  • Short-term rental [city/area]
  • Airbnb rental [city/area]
  • Vacation rental management [city/area]
  • Villa rental [city/area]
  • Condo rental [city/area]
  • Furnished rental [city/area]

Pro Tip #1: Vacation rental companies often target keywords related to their properties and location. This helps you attract guests who are searching for vacation rentals in the area.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "beachfront vacation rental in Hawaii" may be easier to rank for than just "vacation rental".

Hear what our customers are saying

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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