We provide vacation destinations a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
With more than 18 years of experience, we know professional SEO for vacation properties!
We've offered vacation destinations an array of SEO plans, including enterprise, ecommerce, local, and franchise.
The way we go about our vacation property SEO plans include a mixture of off-page, technical, and on-page SEO. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website rankings on search engine result pages (SERPs).
Here's what you need to know if you want your vacation destination to rank higher in searches!
We work with a wide variety of vacation properties. The SEO services discussed below will help provide search engine optimization for vacation properties and even:
It's our practice to conduct a thorough review of your entire vacation destination website and its backlink profile before starting search engine optimization services.
This review enables us to obtain a deeper understanding of your website's SEO, including its technical, on-page, and off-page components. We take this approach as it is the proper way to start vacation property search engine optimization, instead of modifying your website without any prior planning.
To clarify the scope of our professional vacation property SEO services, let's talk about each of the main areas of SEO to help you gain a better understanding:
Almost every vacation destination knows about technical SEO.
This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile problems, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing concerns discovered in your search engine optimization scan.
We have a talented group of in-house website developers for vacation destinations that can help fix all your technical SEO concerns in WordPress or WordPress.
Many vacation properties don't like doing on-page SEO themselves because they aren't fans of writing content. That isn't an issue to us, we enjoy content creation!
With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content plan through proper keyword research and extensive competitor review to help improve the chances of our content placing in search results.
We'll also help vacation destinations with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various vacation destination backlink profiles, we often notice they've forgotten about off-page SEO. It's time to check your backlink quality if you've been struggling to rank for your targeted keywords for years.
Backlink analysis helps vacation destinations find malicious or spammy backlinks, such as low-quality PBN backlinks. From there, we put together SEO recommendations for vacation properties for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your marketing budget to devote to search engine optimization. Our plans are available for budgets as low as $800 per month, though we frequently work with customers who have much higher budgets.
To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.
Answer a few simple questions about your needs and our Vacation Rental SEO cost calculator will show you how affordable our Vacation Rental SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
Vacation Properties benefit from our experience with local, local, franchise, and enterprise search engine optimization plans. When we take on your online advertising, we'll put together an effective SEO plan for your vacation destination.
Local search engine optimization is the most common type of SEO campaign for vacation destinations. Through this type of SEO, we can help your localized vacation properties show up higher in search engine results.
For example, vacation properties in Chicago would want to show up higher in organic search results for "Chicago vacation properties." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profile, reviews of your business listings, and possibly even conversion rate optimization. Your vacation destination would show up higher in Google Maps if you did these types of search engine optimization improvements.
The budgets for local search engine optimization plans for vacation properties are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.
We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO strategy than ranking a location-based organization.
Most times, this means targeting very competitive keywords on a national level, or managing the search engine optimization of a 1,000+ page website. We can help narrow your search engine optimization efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an enterprise SEO campaign, you can expect to see our search engine optimization team work hard to scan your vacation destination website and its past SEO work, build out a content marketing plan, then move onto technical, on-page, and off-page SEO plans.
Budgets of advanced search engine optimization plans for vacation properties usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.
In a lot of ways, franchise SEO is like local SEO - it's all about the franchise owners. This SEO plan helps improve local visibility for each of your vacation destination locations.
In this case, we do all the local area SEO services described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform SEO on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.
Franchise SEO campaigns for vacation properties typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.
Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce search engine optimization is a vital part of any online search marketing plan for ecommerce companies.
If you are searching for a top search engine optimization firm for your vacation destination to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with our SEO company that has onsite ecommerce website developers and search engine optimization experts is the best choice for your vacation destination. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.
The average costs of ecommerce SEO campaigns for vacation destinations is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.
We're a premium SEO company serving vacation destinations. Our team includes web developers and PPC experts who work alongside our SEO team. We can do search engine marketing for vacation properties using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
The most popular CMS platform we've seen used by vacation destinations is WordPress.
It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.
It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.
For our WooCommerce search engine optimization campaigns, we often help vacation destinations build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!
This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.
We often help vacation destinations on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix theme issues, and fix broken links! Check out our search engine optimization for Shopify services.
If you're looking for SEO firms working with vacation destinations, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
Here are our favorite tips to offer vacation rental companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to vacation rental marketplaces, vacation rental management companies, vacation home rental agencies, vacation home exchange networks, timeshare rental companies, luxury vacation rentals, private vacation rentals, short-term rental management companies, cabin rental companies, beach house rental companies, ski lodge rental companies, villa rental companies, vacation rental agencies, and other vacation rental companies.
Looking for suggested keywords to target within the SEO campaign for your vacation rental company? We've got you covered!
Before starting an SEO service for a vacation rental company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of rentals you'd like to get more bookings for in your area. Maybe you just launched a new property and want to attract more guests. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Pro Tip #1: Vacation rental companies often target keywords related to their properties and location. This helps you attract guests who are searching for vacation rentals in the area.
Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "beachfront vacation rental in Hawaii" may be easier to rank for than just "vacation rental".