Google Ads is a great way to get the word out about your product or service. The more people who see your ad, the higher chance you have of converting them into a customer.
To aid improve ad rank and click-through rate, Google offers a number of advertising extensions to advertisers. Extensions double the amount of space on the search results page if your ad meets the requirements. To secure gain a top position, bid aggressively, utilize keyword modifiers, and boost the score of quality.
It’s crucial to note that these extensions are completely free. They’re built-in capabilities that aid in the optimization of how your ad is seen, the number of people who click-through rate, and the total landing page views.
Because of this, any time a user clicks an extension, the amount you pay doesn’t change as if they clicked your headline. A few of the extensions have links, while others do not, but they all provide a way for your advertisement to be more appealing to users should.
How Do I Use Google Ads Extensions?
Setting up Google Ads extensions is fairly easy. The first step is to open up your AdWords account and go into the campaign section of Google Ads, and then:
- Select a campaign or ad group to edit
- To make a new extension, click the “Ads & Extensions” button on the left side, then the large + sign
- Select the extension you’d like to create
Click “Save” after you’ve finished customizing your extensions.
Manual and automated Google Ads extensions are available. Above, we talked about how to set up the manual version. I will now cover all extension types divided into categories.
Manual Ad Extensions
Manual extensions are a little more complicated to set up, but they’re what we recommend since they’re highly customizable and easy to report on.
1.) Sitelink extensions
Sitelink extensions are links to specific pages on your websites. They are great for directing people to specific pages of interest, such as a landing page or product description that will help them make the decision on whether they want to purchase your item.
2.) Location extensions
Location extensions are great for helping searchers discover the closest stores to them. They can also be used as a method of advertising other locations, such as offices or any other place where your target audience might visit. They also provide a link to your location with directions on mobile.
3.) Affiliate location extensions
If your items are sold through other stores, affiliate location extensions might assist you in reaching customers as they choose where to shop. This sort of ad expansion works by assisting consumers in finding local outlets that sell your goods.
4.) Call extensions
Call extensions are great for getting more sales. Since they send the phone number of your store, you can expect to receive an increase in calls following their implementation.
5.) Message extensions
Text messages are one of the best type of call-to-action (CTA) text because they are more popular than phone calls. These extensions are only shown on mobile devices that can send and receive text messages.
6.) App extensions
App extensions are great for advertisers who have apps on the Google Play Store or Apple App Store. Often, people looking to download an app will search on their smartphone first. This extension also provides more information about your product and link directly to it if you choose so.
7.) Callout extensions
Callout extensions are usually text-based, and they provide additional information about your company or product. With callouts, you’re able to highlight key features of the item in question that might not be immediately apparent from looking at an image.
8.) Structured snippet extensions
Snippets that are structured provide emphasis to certain features of your products and services. They usually improve ad performance by providing consumers with additional motivation to click.
9.) Price extensions
Price extensions are great for anyone selling items. Having a price extension will provide the current prices of your products and services with links to where they can be purchased, making it easier for people to make a purchase based on value more than anything else.
10.) Promotion extensions
Promotion extensions highlight discounts and sales for your products. They’re great when you have a sale going on or something special to offer people in the near future.
Automated Ad Extensions
When Google Ads predicts that a certain extension will improve your campaign’s performance, it adds it automatically. These aren’t offered as choices with manual extensions.
1.) Automated call extensions
Automated call extensions are great for increasing sales. They are added when Google Ads detects that you could benefit from receiving more calls.
2.) Automated message extensions
Just like the automated call extensions, these are added when Google Ads detects that you could benefit from receiving more messages.
3.) Dynamic sitelink extensions
Dynamic sitelink extensions take the work out of implementing your products and services. They are created according to what you sell, so there’s no need for updating them as time goes on or adding new pages/items to your website.
4.) Dynamic structured snippet extensions
These are created for you based on the content of your website. They provide additional information about your business or products that might not be immediately apparent from looking at an image.
5.) Automated location extensions
Automated location extensions are great for increasing sales. They are added when Google Ads detects that you could benefit from a location extension.
6.) Seller rating extensions
Sellers who have excellent ratings get highlighted by the system. To integrate this add-on, Google collects ratings from a variety of reliable sources that collate consumer reviews.
The star rating of your review is displayed on a scale of one to five, as well as how many reviews were taken into account. Qualifiers can help you understand why you received your ranking. Google may, for example, provide a reason to explain why you were given the grade.
7.) Dynamic callout extensions
Dynamic callout extensions are usually text-based, and they provide additional information about your company or product. With callouts, you’re able to highlight key features of the item in question that might not be immediately apparent from looking at an image.
Final Thoughts on Google Ads Extensions
Conclusion paragraph: If you’re looking for ways to generate more sales, here are 17 Google Ads extensions that will help get the job done. These additions can be added to any campaign in a matter of seconds and may not require much time or effort on your end. Take the time to explore all your options, and find out what works best for improving your campaign performance!
One of the best things that you can ever do to improve your own website is to make it responsive. We’ve got a great article that dives deep into our favorite mobile website layouts!