Alberta Digital Marketing

What is Digital Marketing for Alberta Businesses?

It's pretty basic: Alberta digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Alberta business owners think of digital advertising as another phrase for SEO or paid ads. Those two services are both used in online marketing, but neither fully explains what a fresh Alberta website marketing program entails.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Alberta and across Canada.

For example, the best internet marketing services in Alberta will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
• Boost Alberta business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Alberta through content marketing, video production, backlink building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

Our website marketing company is happy to provide Calgary, Edmonton, Red Deer, Lethbridge, Medicine Hat, and Grande Prairie with premium digital marketing plans.

Our Internet Marketing Solutions for Alberta Small Businesses

For Alberta companies, we're a team of website marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Alberta, and the rest of Canada, to help drive traffic and improve conversions across your digital assets.

Alberta Small Business SEO Tactics

For your Alberta site to rank on the first page of search results for competitive phrases, take a holistic approach to search engine optimization. This means reviewing your on-page, off-page, and technical search engine optimization, since all three aspects of SEO work together, to show value to search engines.

New digital marketing customers in Alberta often have concerns with page performance, content quality, and backlink strength. All these search engine optimization problems can be solved with on-page, off-page, and technical search engine optimization. Here's what each Alberta SEO service offers:

• Technical search engine optimization for Alberta small businesses includes factors such as site performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Alberta site, and how visitors interact with it, is affected by these. Typically Alberta web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web designers skilled in common platforms like Shopify and WordPress.
• There are several factors involved with on-site SEO for Alberta websites, such as keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and keyword research. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Alberta or the whole of Canada. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Alberta internet advertising strategy.
• A big part of Alberta search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Alberta website and content are worthy of third-party recognition, boost natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Alberta digital marketing plan. A fast site that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of search engine optimization have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Alberta SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Tactics for Alberta Organizations

We've discussed off-page search engine optimization briefly, but it's worth mentioning again since Alberta organization owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local area Alberta search placements. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO backlink building packages, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Alberta digital advertising service. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Alberta search results. It's important to develop a link-building tactic that builds quality backlinks from relevant pages and social media accounts to your Alberta website. Most of all, you need to keep the backlink profile of your Alberta website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Alberta digital marketing plans, we use white-hat link building plans like:

• Applying the "Skyscraper Technique" to a ranked content articles from Alberta competitors to make it bigger and better.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Alberta website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Alberta small business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Alberta competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Solutions (ORM) for Alberta Organizations

Your online reputation in Alberta and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Alberta, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Alberta brand.

For nearby service companies in Alberta, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Alberta storefront. Online shoppers in Alberta want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Alberta doctors or Alberta attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Alberta website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Alberta.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Tactics for Alberta Organizations

Most Alberta businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Alberta websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Alberta begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Alberta online advertising clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Alberta digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Alberta business.

Social Media Ads Services for Alberta Businesses

The use of social ads in Alberta online advertising involves PPC advertising being run on social platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Alberta company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Alberta small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

We help Alberta small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social ads. We also recommend putting in place plans for conversion optimization and retargeting within these Alberta digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social advertising service, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Solutions for Alberta Organizations

The use of Alberta search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Alberta business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Alberta digital marketing plan. For any search engine marketing service in Alberta, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Revenue Funnel Development for Alberta Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Alberta company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Alberta business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Alberta business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alberta small businesses. To develop a sales funnel that produces value for your Alberta organization, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Alberta online marketing service.

Conversion Rate Optimization for Alberta Small Businesses

There is almost no reason to neglect CRO within Alberta digital marketing tactics. This is a critical aspect of any type of internet marketing in Alberta since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Alberta business might not work for a different Alberta small business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Alberta websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Alberta, and many other factors.

Email Marketing Strategies for Alberta Companies

You can use email marketing within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Alberta internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Alberta email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Alberta Companies

For local service providers in Alberta, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Alberta lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Alberta small business.

Video Marketing for Alberta Small Businesses

As a complete digital marketing company for Alberta, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Alberta online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Alberta website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Alberta Website

You're going to have to think about marketing in Alberta if you manage a business that sells something. There are many reasons to consider Alberta digital advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Alberta small business should embrace online advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Alberta, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Alberta, and beyond.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Alberta provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Alberta non-digital ads!

How to Develop Alberta Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Alberta-based organization. You want to ensure everyone involved understands the ultimate goal of the Alberta internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Alberta or beyond. This helps you tailor your Alberta online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Alberta audience. You'll be able to focus on the right keywords for your Alberta website marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving packages sooner

You should make SEO your first priority if you're planning on using it eventually within your Alberta digital plan. The slowest moving internet marketing strategy in Alberta is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

There's no better time to promote your Alberta small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Alberta paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Alberta residents to your lead generation goal.

5.) Create automated email sequences for retargeting

After your Alberta website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Alberta website visitors.

6.) Plan for continuous testing

If you've got all these Alberta website marketing tactics in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Alberta digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Alberta Internet Marketing Tactics

If you're a business in Alberta, we want to be your online marketing partner! There are many factors to consider when researching Alberta online advertising agencies. We've got 18 years of experience, so you can trust the Alberta website advertising plans we suggest. Alberta digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our site from Alberta because of the effective implementation of our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Alberta small business. Here's why we suggest our internet marketers for your Alberta marketing:

• Our agency has been around since 2004, so we have over 18 years of experience.
• Our primary source for leads and new client development in Alberta is our own digital advertising plans.
• You probably found us in Alberta via an online search for a service we provide.
• Our marketing team runs our own Alberta internet advertising plans, so we don't outsource it.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're professionals in WordPress, WooCommerce, and Shopify for any Alberta website marketing plans that need website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Alberta internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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