Palm Bay Digital Marketing

Digital Marketing in Palm Bay

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Palm Bay clients run effective digital marketing tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Palm Bay Digital Marketing Experts

We've been offering to assist Palm Bay-area small businesses strengthen their internet marketing for more than 19 years.

With a focus in Palm Bay, our internet advertising experts help customers with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and much more!

We often provide Palm Bay companies with complete website marketing plans, but we can also help fill in the gaps in your large corporation's marketing department.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

What is Digital Marketing for Palm Bay, FL Businesses?

It's pretty basic: Palm Bay internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Palm Bay business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Palm Bay-based small businesses.

Improving Website Visibility

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Palm Bay and the rest of the country.

For instance, the best website marketing plans in Palm Bay will include these things:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
  • Boost Palm Bay business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Palm Bay by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Palm Bay-area websites, our digital marketing agency also offers Boca Raton, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deltona, Fort Lauderdale, Gainesville, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Orlando, Palm Bay, Pensacola, Pompano Beach, Port St Lucie, Sarasota, Spring Hill, St Petersburg, Tallahassee, Tampa, and West Palm Beach small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Palm Bay Small Businesses

For Palm Bay companies, we're a team of website marketing specialists who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Palm Bay, and the rest of the country, to help drive traffic and drive conversions.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Palm Bay paid ads plans. Despite that simple explanation, let's explore it further.

To provide proficient PPC ads management, a paid advertising firm for Palm Bay often starts by getting to know your company and its business model. Since the way you approach paid advertising for a nearby Palm Bay organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Palm Bay, for instance, are often only interested in good leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Palm Bay PPC ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Palm Bay firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Palm Bay organization should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising packages in Palm Bay strive to:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Palm Bay small business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social ads in Palm Bay digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Palm Bay organization improves quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a good opportunity for established Palm Bay businesses, but it's expensive for those not ready to make the most of social media marketing.

Our social ads agency helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Palm Bay internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Social Media Ads

3.) Search Engine Ads

In website advertising, Palm Bay search engine advertising is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your Palm Bay business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that grow leads and conversions, which help make their paid advertising an effective Palm Bay digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Palm Bay.

Search Engine Advertising

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local companies in Palm Bay. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Palm Bay small businesses looking to get sales from their website.

All of our digital marketing team's lead generation tactics have been tried and implemented at some point in the past. A few of the most popular lead generation plans include creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Palm Bay business.

Downloading Facebook Leads

5.) Conversion Optimization

There is almost no reason to neglect CRO within Palm Bay website marketing solutions. There's no doubt that this is a critical element of digital marketing in Palm Bay, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it tough is that CRO tactics that work for one Palm Bay organization might not work for another Palm Bay business, even if they're in the same market.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving site performance, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Palm Bay websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Palm Bay, and many other things.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Palm Bay company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Palm Bay business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Palm Bay business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Florida small businesses. To develop a sales funnel that produces value for your Palm Bay business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Palm Bay website marketing plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Palm Bay website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Palm Bay email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Palm Bay small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Palm Bay websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Palm Bay begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Palm Bay digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Palm Bay internet advertising company. These are all effective ways to market content if you implement them correctly within your Palm Bay company.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Palm Bay and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Palm Bay, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Palm Bay brand.

For local service companies in Palm Bay, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Palm Bay storefront. Online shoppers in Palm Bay want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Palm Bay doctors or Palm Bay attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Palm Bay website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Palm Bay.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive digital marketing agency for Palm Bay, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Palm Bay online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Palm Bay website marketing plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Digital Marketing for Your Palm Bay, FL Website

You're going to have to think about marketing in Palm Bay if you manage a business that sells something. There are lots of reasons to choose Palm Bay digital marketing plans over other marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Florida business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • Everyone in Palm Bay is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Palm Bay or across Florida.
  • Palm Bay website advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Palm Bay, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Palm Bay non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Palm Bay, FL Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Palm Bay-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Palm Bay online advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Palm Bay or beyond is important. You can then make sure you're targeting your Palm Bay website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Palm Bay audience. You'll be able to focus on the right keywords for your Palm Bay website advertising and align your content marketing strategy to your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Palm Bay digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Palm Bay small business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Palm Bay paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Palm Bay residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Palm Bay website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Palm Bay website visitors.

6.) Plan for continuous testing

When these Palm Bay website advertising plans are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Palm Bay digital advertising service.

Palm Bay Website Designers

Why Choose WebCitz for Your Palm Bay, FL Online Marketing Tactics

If you're a business in Palm Bay, we want to be your website advertising partner! When researching Palm Bay digital marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Palm Bay digital advertising plans we suggest for your business. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Palm Bay probably has a lot to do with our own website advertising service.

Most importantly though, you should choose our digital marketing company for your Palm Bay organization because you feel confident we are the right team for your Palm Bay company.

Our Team

Here's why we suggest our internet advertisers for your Palm Bay marketing:

  • We've been in business since 2004, so we've got more than 19 years of experience.
  • We get most of our leads and new clients in Palm Bay from our own online advertising campaigns.
  • You probably found us in Palm Bay via an online search for a service we provide.
  • We don't outsource Palm Bay website advertising packages because we have our own team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're experts in WooCommerce, Shopify, and WordPress for any Palm Bay online marketing services that need web design or website maintenance & support.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Palm Bay digital marketing agencies, we hope you keep our digital advertisers in mind for the task. To start a discussion with the helpful staff at our internet marketing agency, just send us an email or give us a call.

800-796-8263 Email Us

Hear what our customers are saying

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

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