Nebraska Digital Marketing

What is Digital Marketing for Nebraska Businesses?

In a most simple definition, digital marketing throughout Nebraska is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Nebraska business owners. Those two services are both used in internet marketing, but neither fully explains what a modern Nebraska online marketing program entails.

Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Nebraska and the United States.

The best Nebraska digital marketing services will include tactics like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Nebraska business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Nebraska through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

Our digital marketing agency is happy to provide Bellevue, Fremont, Grand Island, Lexington, Lincoln, Norfolk, and Omaha with professional internet marketing services.

Our Digital Marketing Services for Nebraska Small Businesses

We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Nebraska businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Nebraska, and the rest of the United States, so let's work together.

Nebraska Small Business SEO Strategies

To bring your website into the first page of search results throughout Nebraska for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Nebraska. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these Nebraska SEO services:

• Technical SEO for Nebraska businesses includes factors such as page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Nebraska site, and how visitors interact with it, is affected by these. Typically Nebraska web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• On-site SEO for Nebraska websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Nebraska or the whole of the United States. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Nebraska online marketing strategy.
• Off-Page SEO for Nebraska websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand your Nebraska website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your Nebraska digital marketing strategy can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your Nebraska competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Nebraska Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Nebraska business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Nebraska search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. For your Nebraska digital marketing strategy, you have to see this as a long-term project. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Nebraska search results. Establish a link-building strategy that will drive quality backlinks to your Nebraska website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your Nebraska website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Nebraska digital marketing services, we use white-hat link building tactics like:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Nebraska website.
• Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Nebraska business.
• Replying to HARO requests from journalists looking for expert opinions and feedback.
• Scaning your Nebraska competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Nebraska Online Reputation Management Services (ORM)

Your online reputation in Nebraska and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Nebraska, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Nebraska brand.

For local service companies in Nebraska, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Nebraska storefront. Online shoppers in Nebraska want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Nebraska doctors or Nebraska attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Nebraska website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Nebraska.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Nebraska Small Businesses

Most Nebraska businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Nebraska websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Nebraska begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Nebraska digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Nebraska digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Nebraska business.

Social Media Advertising Services for Nebraska Small Businesses

The use of social media ads in Nebraska digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Nebraska company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Nebraska companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Nebraska small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Nebraska digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Nebraska Small Businesses

The use of Nebraska search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Nebraska business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Nebraska digital marketing strategy. For any search engine marketing campaign in Nebraska, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Nebraska Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Nebraska company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Nebraska business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Nebraska business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Nebraska businesses. To develop a sales funnel that produces value for your Nebraska business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Nebraska digital marketing campaign.

Conversion Rate Optimization (CRO) for Nebraska Small Businesses

There is almost no reason to neglect conversion rate optimization within Nebraska digital marketing services. This is a critical aspect of any type of online marketing in Nebraska since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Nebraska business might not work for a different Nebraska business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Nebraska websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Nebraska, and many other factors.

Email Marketing Services for Nebraska Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Nebraska digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Nebraska email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Nebraska Small Businesses

For local service providers in Nebraska, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Nebraska lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Nebraska small business.

Video Marketing for Nebraska Small Businesses

As a full-service digital marketing firm for Nebraska, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Nebraska digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Nebraska digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Nebraska Website

If you manage a business in Nebraska that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Nebraska digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Nebraska business should embrace digital marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Nebraska. You might as well choose a format and medium that can follow your target audience wherever they go in Nebraska.
• Nebraska digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Nebraska provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Nebraska non-digital ads!

How to Develop Nebraska Digital Marketing Programs

Before starting a digital marketing campaign for your Nebraska-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Nebraska or beyond. Your Nebraska digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Nebraska digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your Nebraska digital strategy. The slowest moving digital marketing tactic in Nebraska is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Nebraska business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Nebraska that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to lead Nebraska residents to your lead generation goal.

After your Nebraska website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Nebraska website.

If you've got all these Nebraska digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Nebraska digital marketing campaign should always be focused on conversion rate optimization.