Greenville, NC Digital Marketing

What is Digital Marketing for Greenville, NC Small Businesses?

It's pretty easy: Greenville internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Greenville small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Greenville digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Greenville and across the country.

For instance, the best website marketing plans in Greenville will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your Greenville business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Greenville through content marketing, video production, backlink building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Greenville, you probably love the East Carolina Pirates football team. Go East Carolina Pirates! In addition to marketing Greenville-area websites, our digital marketing company also offers Asheville, Burlington, Cary, Chapel Hill, Charlotte, Concord, Durham, Fayetteville, Greensboro, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Tactics for Greenville Businesses

For Greenville small businesses, we're a team of digital marketing experts, just 1091.8 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Greenville, and the rest of the country, to help get traffic and increase conversions across your digital assets.

Greenville, NC Small Business Lead Generation Tactics

A localized Greenville service provider's main goal of an inbound marketing program is to grow leads. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Greenville lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Greenville company.

Greenville, NC Small Business Social Media Advertising Solutions

With social ads, Greenville digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Greenville company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Greenville organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

With our help, corporations and small businesses in Greenville make the most of their social ads by setting up sales funnels and lead generation tools. Our Greenville online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Search Ads Tactics for Greenville, NC Organizations

The use of Greenville search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Greenville organization to an engaged audience that is actively searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Greenville online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Greenville.

Conversion Optimization for Greenville, NC Organizations

You can't ignore conversion rate optimization game plans when it comes to Greenville internet marketing. This is an essential component of any kind of internet advertising in Greenville since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Greenville business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Greenville websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Greenville, and many other factors.

Funnel Development for Greenville, NC Organizations

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Greenville company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Greenville business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Making a funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Greenville small business.

We have experience in plenty several types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and more. We have a team of online advertising consultants who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Greenville digital marketing campaign.

Email Marketing Tactics for Greenville, NC Organizations

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Greenville digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

Building a plan to improve subscribers is the most important part of email marketing. We help Greenville email marketers build and nurture their lists by integrating email collection opportunities into referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and more.

Content Marketing Tactics for Greenville, NC Organizations

Businesses in Greenville use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The internet advertising approach for Greenville websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around Greenville begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. With our Greenville online marketing packages, we can create a content marketing strategy that works for your small business.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Greenville digital marketing company. These are all effective ways to market content if you implement them correctly within your Greenville organization.

Greenville, NC Small Business Online Reputation Management (ORM) Solutions

Search engines use your online reputation in Greenville to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Greenville to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Greenville brand.

We can help Greenville company owners develop a review generation program within their website marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Greenville storefront. Online shoppers in Greenville want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Greenville doctors or Greenville attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Greenville website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Greenville.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Video Marketing for Greenville, NC Small Businesses

As a complete website marketing company for Greenville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Greenville internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Greenville online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Greenville, NC Website

You're going to have to think about marketing in Greenville if you manage a business that sells something. There are many reasons to consider Greenville website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your North Carolina small business should embrace digital advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Greenville. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Greenville or throughout North Carolina?
• The flexibility of Greenville internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Greenville provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Greenville non-digital ads!

How to Develop Greenville, NC Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Greenville-based organization. You want to ensure everyone involved understands the ultimate goal of the Greenville digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Greenville or beyond. You can then make sure you're targeting your Greenville internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Greenville internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Greenville digital plan, make that your first priority. The slowest moving digital marketing strategy in Greenville is search engine optimization. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Greenville small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid ads campaigns in Greenville that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Greenville residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Greenville site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Greenville website visitors.

6.) Strategize for consistent testing

If you've got all these Greenville online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Greenville website advertising service.

Why Choose WebCitz for Your Greenville, NC Digital Advertising Services

If you're a business in Greenville, we want to be your online marketing partner! There are many factors to consider when researching Greenville online advertising agencies. We've got 18 years of experience, so you can trust the Greenville website advertising plans we suggest. Greenville digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our site from Greenville probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Greenville small business because you feel we are the right team. We are only a short drive of 16 hours and 38 mins away from you in Greenville, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our primary source for leads and new client development in Greenville is our own digital advertising plans.
• You probably found us in Greenville via an online search for a service we provide.
• Our marketing team performs all of our Greenville internet advertising plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Greenville digital marketing strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet advertisers are the ones you should keep in mind when you need Greenville online marketing firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.

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