North Carolina Digital Marketing

What is Digital Marketing for North Carolina Businesses?

In a most simple definition, digital marketing throughout North Carolina is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most North Carolina business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for North Carolina-based businesses.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in North Carolina and across the United States.

For instance, the best digital marketing services in North Carolina will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
• Boost North Carolina business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in North Carolina through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our digital marketing agency is happy to provide Asheville, Burlington, Cary, Chapel Hill, Charlotte, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington with professional internet marketing services.

Our Digital Marketing Services for North Carolina Small Businesses

We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for North Carolina businesses. Take advantage of our past experience in more than 100 business industries throughout North Carolina, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for North Carolina Small Businesses

For your North Carolina website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in North Carolina often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Now let's take a look at each of these North Carolina SEO services:

• Technical SEO for North Carolina businesses includes factors such as page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These impact how Google reads and traverses your content, and how visitors interact with your North Carolina website. You typically need the assistance of North Carolina web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• There are several factors involved with on-page SEO for North Carolina websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in North Carolina or the whole of the United States. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your North Carolina online marketing strategy.
• Off-Page SEO for North Carolina websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand your North Carolina website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your North Carolina digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your North Carolina competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for North Carolina Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since North Carolina business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local North Carolina search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your North Carolina digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of North Carolina search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your North Carolina website. The most important thing to do is keep your North Carolina website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our North Carolina digital marketing services, we use white-hat link building tactics like:

• Applying the "Skyscraper Technique" to a ranked content articles from North Carolina competitors to make it bigger and better.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your North Carolina site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your North Carolina business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning North Carolina competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for North Carolina Small Businesses

Search engines use your online reputation in North Carolina to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local North Carolina service provider, buying something online, or choosing a doctor or lawyer. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your North Carolina brand.

For local service companies in North Carolina, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In North Carolina, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For professional service providers, such as North Carolina doctors or North Carolina lawyers, we can help set up protocols for the collection of testimonials in your online marketing campaign to make sure prospects always see a positive view of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your North Carolina website's social media presence. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around North Carolina.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for North Carolina Small Businesses

Most North Carolina businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for North Carolina websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around North Carolina begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help North Carolina digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our North Carolina-focused digital marketing agency likes to use the case study method because it shows expertise, especially in our industry. Each of these marketing methods is effective if you use them in your North Carolina business.

Social Media Advertising Services for North Carolina Small Businesses

The use of social media ads in North Carolina digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your North Carolina company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established North Carolina companies, but it's expensive for those not ready to make the most of social media advertising.

We help North Carolina small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these North Carolina digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for North Carolina Small Businesses

The use of North Carolina search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your North Carolina business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective North Carolina digital marketing strategy. For any search engine marketing campaign in North Carolina, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for North Carolina Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your North Carolina company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your North Carolina business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your North Carolina business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina businesses. To develop a sales funnel that produces value for your North Carolina business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your North Carolina digital marketing campaign.

Conversion Rate Optimization (CRO) for North Carolina Small Businesses

There is almost no reason to neglect conversion rate optimization within North Carolina digital marketing services. This is a critical aspect of any type of online marketing in North Carolina since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one North Carolina business might not work for a different North Carolina business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for North Carolina websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in North Carolina, and many other factors.

Email Marketing Services for North Carolina Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our North Carolina digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help North Carolina email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for North Carolina Small Businesses

For local service providers in North Carolina, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, North Carolina lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your North Carolina small business.

Video Marketing for North Carolina Small Businesses

As a full-service digital marketing firm for North Carolina, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your North Carolina digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within North Carolina digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your North Carolina Website

If you manage a business in North Carolina that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider North Carolina digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your North Carolina business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In North Carolina, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in North Carolina, and beyond.
• North Carolina digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in North Carolina provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout North Carolina!

How to Develop North Carolina Digital Marketing Programs

Before starting a digital marketing campaign for your North Carolina-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the North Carolina digital marketing service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in North Carolina or beyond. You can then make sure you're targeting your North Carolina digital marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your North Carolina audience. You'll be able to focus on the right keywords for your North Carolina digital marketing and align your content marketing strategy to your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your North Carolina digital strategy. The slowest moving digital marketing tactic in North Carolina is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

This is a great time to consider paid advertising for your North Carolina business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. North Carolina paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead North Carolina residents to your lead generation goal.

Now that plans are in place for bringing traffic to your North Carolina website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your North Carolina website.

If you've got all these North Carolina digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your North Carolina digital marketing campaign, you should be optimizing conversion rates.