Oshawa Digital Marketing

Website Marketing in Oshawa

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Oshawa clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Oshawa Website Marketing Specialists

We're a results-driven digital marketing agency serving small businesses in Oshawa.

With a focus in Oshawa, our internet marketing specialists help clients with search engine optimization strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more, we help you convert customers and make money!

We often provide Oshawa small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department.
Clutch Ecommerce
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Upcity Agency

What is Website Advertising for Oshawa, Ontario Organizations?

Simply put, digital marketing throughout Oshawa is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Oshawa small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Oshawa website advertising program entails.

Improving Website Visibility

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Oshawa and the rest of the country.

For instance, the best internet advertising plans in Oshawa will include these things:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using SEO, SEO, social media marketing, or affiliate marketing.
  • Boost your Oshawa business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Oshawa with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Oshawa-area websites, our online marketing firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, and Ottawa small businesses and large corporations a skilled website advertising service.

A Few of Our digital marketing experts

Our Digital Marketing Services for Oshawa Businesses

We're a team of digital advertising consultants, just 1003.3 kilometers away, who know and understand the latest internet advertising trends for Oshawa small businesses. Use our experience in more than 100 business industries across Oshawa, and the rest of the country, to help build traffic and grow conversions.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Oshawa paid advertising plans. Despite that simple explanation, let's explore it further.

A paid advertising agency for Oshawa often begins by getting to know your company and its business model before providing skilled PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Oshawa, for example, are often only searching for quality leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to increase traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Oshawa paid ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Oshawa firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Oshawa organization needs to use multiple strategies and marketing tools. Some of the best PPC advertising packages in Oshawa strive to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make your Oshawa small business more profitable by acquiring qualified leads or selling online.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter that are used in Oshawa internet marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Oshawa company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a good opportunity for established Oshawa organizations, but it's expensive for those not ready to make the most of social ads.

Our social media ads firm helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Oshawa online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Advertising

In digital marketing, Oshawa search engine ads is used to place ads on search engines like Google and Bing. Your Oshawa organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Oshawa digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Oshawa.

Search Engine Advertising

4.) Lead Generation

For local service providers in Oshawa, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Oshawa lead generation plans.

All of our website marketing team's lead generation tactics have been tried and implemented at some point in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Oshawa business.

Downloading Facebook Leads

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Oshawa online marketing. This is an essential component of any kind of online advertising in Oshawa since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO strategies that work for one Oshawa small business might not work for another, even when they are in the same field.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Oshawa websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Oshawa, and many other factors.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Oshawa business. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Oshawa small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a conversion funnel for your Oshawa small business is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Ontario organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Oshawa business.

Many types of sales funnels exist, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens more. We have a team of website advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Oshawa digital advertising service based on more information about your business.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Oshawa internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Oshawa email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Oshawa businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Oshawa websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Oshawa begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Oshawa online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Oshawa digital marketing agency. These are all effective ways to market content if you implement them correctly within your Oshawa small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Oshawa and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Oshawa, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Oshawa brand.

For local area service companies in Oshawa, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Oshawa storefront. Online shoppers in Oshawa want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Oshawa doctors or Oshawa attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Oshawa website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Oshawa.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a full-service online marketing firm for Oshawa, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Oshawa digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Oshawa internet marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Oshawa, Ontario Website

If you run a business in Oshawa that sells products or services, you're going to need marketing to drive sales. There are lots of reasons to choose Oshawa digital advertising packages over other marketing strategies. Here are a few reasons why your Ontario small business should embrace online marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Oshawa. You might as well choose a format and medium that can follow your target audience wherever they go in Oshawa or within Ontario.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with website marketing in Oshawa. We wish you the best of luck getting people to comment, like, and share your Oshawa non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Oshawa, Ontario Website Advertising Services

To start your digital marketing plan for your Oshawa business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Oshawa internet marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Oshawa or beyond is important. You can then make sure you're targeting your Oshawa internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Oshawa online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Oshawa digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Oshawa small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid ads campaigns in Oshawa that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Oshawa lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Oshawa website, you should consider how to best interact with those visitors after they leave your site. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Oshawa website visitors.

6.) Strategize for consistent testing

If you've got all these Oshawa online marketing plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Oshawa website advertising service, you should be optimizing conversion rates.

Oshawa Web Designers

Why Choose WebCitz for Your Oshawa, Ontario Digital Advertising Services

Our goal is to be your Oshawa business online marketing partner! When researching Oshawa online advertising agencies, there are many factors to consider. We've got 19 years of experience, so you can trust the Oshawa website advertising plans we suggest. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our site from Oshawa probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Oshawa small business because you feel we are the right team. We are only a short drive of 11 hours and 12 mins away from you in Oshawa, or mere seconds away from a phone or email!

Our Team

You might want to consider these ideas from our internet marketers if you need Oshawa marketing services:

  • Our company has been around since 2004, so we have over 19 years of experience.
  • Digital marketing is our main source of leads and new clients in Oshawa.
  • You probably found us in Oshawa via an online search for a service we provide.
  • Our marketing team performs all of our Oshawa internet advertising plans, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in Shopify, WordPress, and WooCommerce for any Oshawa digital marketing strategies that involve website design or website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

When it comes time for your small business or large corporation to start the search for Oshawa online marketing firms, we hope you keep our digital marketers in mind for the task. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

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