Franklin township, NJ Digital Marketing

Marketing for Franklin

We stay up-to-date on the latest website, email, and social media marketing trends for our Franklin marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Franklin Website Advertising Experts

We're a results-driven digital marketing company serving small businesses and large corporations in Franklin. As a full-service internet marketing agency, we have multiple internal teams focused on every type of online marketing service your Franklin small business may require. This isn't true for all Tennessee online advertising agencies, since most only have one or two SEO, PPC, or social media specialists. For those digital marketing agencies in Franklin, turnaround times are extended while they search for website developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

Among the internet marketing services we offer Franklin clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's discuss what our internet advertisers can offer your Franklin company! While we offer complete online marketing services to Franklin small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our online advertising services and programs for Franklin web design projects.

What is Digital Marketing for Franklin, TN Businesses?

Simply put, digital marketing throughout Franklin is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Franklin business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in website advertising, neither fully explains the depth of a modern online marketing program for Franklin-based businesses.

In today's digital marketing world, there are dozens of digital marketing strategies that all work together to help you boost visibility in Franklin and across the country.

For instance, the best digital marketing services in Franklin will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Franklin business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Franklin by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Franklin-area websites, our digital advertising firm also offers Brentwood, Chattanooga, Cleveland, Columbia, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional internet advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Franklin Small Businesses

We're a team of digital marketing experts, just 692.6 miles away, who know and understand the latest online advertising trends for Franklin businesses. Take advantage of our past experience in more than 100 business industries throughout Franklin, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

Franklin, TN SEO Strategies

For your Franklin website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

When we take on new digital marketing clients in Franklin, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each Franklin SEO service offers:

  • Technical SEO services for Franklin businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Franklin site, and how visitors interact with it, is affected by these. You typically need the assistance of Franklin web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
  • On-site SEO for Franklin websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Franklin or the entire country. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your digital marketing campaign in Franklin.
  • A big part of Franklin SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Franklin website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Franklin digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Franklin SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Campaigns for Franklin, TN Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Franklin business owners often don't understand this area of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Franklin results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your Franklin digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Franklin search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Franklin website. The most important thing to do is keep your Franklin website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Franklin digital marketing services, we use white-hat link building tactics like:

  • Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Franklin competitors.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Franklin website.
  • Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Franklin business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Getting your website listed in industry-specific directories by scanning Franklin competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Franklin, TN Small Business Online Reputation Management Services (ORM)

Search engines use your online reputation in Franklin to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Franklin, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Franklin brand.

For local Franklin service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Franklin storefront. Online shoppers in Franklin want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For professional service providers, such as Franklin doctors or Franklin lawyers, we can help set up protocols for the collection of testimonials in your digital marketing campaign to make sure prospects always see a positive view of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Franklin website. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Franklin.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Franklin, TN Small Businesses

Most Franklin businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Franklin websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Franklin recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Franklin digital marketing services, we can create a content marketing strategy that works for your business.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Franklin digital advertising firm. These are all effective ways to market content if you implement them correctly within your Franklin business.

Social Media Advertising Services for Franklin, TN Small Businesses

The use of social media ads in Franklin digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Franklin company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Franklin companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Franklin small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Franklin online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Franklin, TN Small Businesses

The use of Franklin search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Franklin business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Franklin digital marketing strategy. For any search engine marketing campaign in Franklin, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Franklin, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Franklin company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Franklin business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Franklin business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Franklin business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Franklin digital marketing campaign.

Conversion Rate Optimization (CRO) for Franklin, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Franklin digital marketing services. This is a critical aspect of any type of digital advertising in Franklin since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Franklin business might not work for a different Franklin business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Franklin websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Franklin, and many other factors.

Email Marketing Services for Franklin, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Franklin internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Franklin email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Franklin, TN Small Businesses

For local service providers in Franklin, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Franklin lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Franklin small business.

Video Marketing for Franklin, TN Small Businesses

As a full-service online advertising agency for Franklin, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Franklin website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Franklin digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Franklin, TN Website

If you run a business in Franklin that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Franklin digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement an digital advertising strategy for your Tennessee business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • Everyone in Franklin is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Franklin or throughout Tennessee?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Franklin, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Franklin non-digital ads!

How to Develop Franklin, TN Digital Marketing Programs

To start a digital marketing campaign for your Franklin business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Franklin internet advertising service to prevent spending time on ideas that won't positively impact the business.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Franklin or beyond. You can then make sure you're targeting your Franklin online marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Franklin audience. This will help ensure you focus on the right keywords for your Franklin online advertising and you align your content marketing strategies with the needs of your audience.

You should make search engine optimization your first priority if you're planning on using it eventually within your Franklin digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

This is a great time to consider paid advertising for your Franklin business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Franklin that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Franklin lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

As soon as your Franklin website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Franklin website visitors.

When all of these Franklin website marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Franklin website advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Franklin, TN Internet Marketing Services

Our goal is to be your Franklin small business or big corporation's digital marketing partner! There are many factors to consider when researching Franklin digital marketing companies. You can trust the Franklin internet marketing strategies we suggest for your business since we have more than 18 years of experience. Franklin internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Franklin probably has a lot to do with our own online marketing campaign.

Most importantly though, you should choose our online advertising agency for your Franklin small business because you feel confident we are the right team for your Franklin company. We are only a short drive of 10 hours and 21 mins away from you in Franklin, but that time is reduced further if you call or email! Here are a few reasons we suggest considering our internet marketers for your Franklin marketing services:

  • Our company has been around since 2004, so we have over 18 years of experience.
  • We get most of our leads and new clients in Franklin from our own digital marketing campaigns.
  • You probably found us in Franklin via an online search for a service we provide.
  • We do not outsource Franklin digital marketing services since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • If you're looking for Franklin digital advertising strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Franklin internet advertising companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
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David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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