Tennessee Digital Marketing

What is Digital Marketing for Tennessee Organizations?

In a most simple definition, digital marketing throughout Tennessee is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Digital marketing means SEO or paid ads to most Tennessee small business owners. Those two services are both used in online advertising, but neither fully explains what a modern Tennessee website advertising program entails.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Tennessee and across the United States.

For instance, the best internet advertising plans in Tennessee will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using SEO, SEO, social media marketing, or affiliate marketing.
• Boost Tennessee business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Tennessee by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our online advertising agency is happy to provide Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill with professional digital marketing services.

Our Digital Advertising Services for Tennessee Businesses

We are a team of online marketing professionals with diverse knowledge and experience in the latest website marketing trends for Tennessee small businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Tennessee, and the rest of the United States, so let's work together.

Tennessee Small Business SEO Tactics

For your Tennessee site to rank on the first page of search results for competitive phrases, take a holistic approach to search engine optimization. You'll need to do on-page, off-page, and technical search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with website speed, content quality, and backlink quality when we take on new companies in Tennessee. All these SEO issues can be solved with technical, on-page, and off-page SEO. Here's what each Tennessee search engine optimization service offers:

• Technical SEO services for Tennessee businesses involve things like website performance, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Tennessee website. Typically Tennessee web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web designers that can work within platforms such as Shopify and WordPress.
• There are several factors involved with on-site SEO for Tennessee websites, such as keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and keyword research. Search engines can better understand your content and recognize you as an authority on the subject matter within Tennessee or the entirety of the United States when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Tennessee internet advertising strategy.
• A big part of Tennessee search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Tennessee website and content are worthy of third-party recognition, boost natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Tennessee digital marketing plan. A fast site that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of search engine optimization are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Tennessee SEO checklist so your competitors can't easily bypass you in search rankings.

Tennessee Small Business Link Building Tactics

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Tennessee small business owners often don't understand this part of SEO.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local area Tennessee results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own web pages, you must build quality backlinks to your homepage and interior pages using white-hat SEO backlink building packages. You need to think of this as a long-term strategy for your Tennessee digital advertising service. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other search engine optimization tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Tennessee search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Tennessee website. You want to keep your Tennessee website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

When it comes to Tennessee digital advertising, we use numerous white-hat link building techniques, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Tennessee site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Tennessee business.
• Responding to HARO requests for expert opinions from reporters searching for insight into your business industry.
• Scaning your Tennessee competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Tennessee Small Business Online Reputation Management Tactics (ORM)

Search engines use your online reputation in Tennessee to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local Tennessee service provider, buying something online, or choosing a doctor or lawyer. People love to read about the good and bad experiences others have had with your Tennessee brand.

For local Tennessee service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Tennessee storefront. Online shoppers in Tennessee want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Tennessee doctors or Tennessee attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Tennessee website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Tennessee.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Content Marketing Strategies for Tennessee Small Businesses

Most Tennessee organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Tennessee websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Tennessee begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Tennessee digital advertising clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Tennessee online marketing service provider. These are all effective ways to market content if you implement them correctly within your Tennessee company.

Social Media Advertising Solutions for Tennessee Organizations

The use of social ads in Tennessee digital advertising involves paid advertising being run on social platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Tennessee small business.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Tennessee businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

We help Tennessee small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Tennessee website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising plan, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Solutions for Tennessee Small Businesses

The use of Tennessee search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Tennessee organization to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Tennessee online advertising strategy. For any search engine marketing plan in Tennessee, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Tennessee Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Tennessee small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Tennessee organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Tennessee company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Tennessee small business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Tennessee digital marketing plan.

CRO for Tennessee Businesses

There is almost no reason to neglect conversion optimization within Tennessee online advertising services. This is a critical aspect of any type of website advertising in Tennessee since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Tennessee organization might not work for a different Tennessee business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Tennessee websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Tennessee, and many other factors.

Email Marketing Strategies for Tennessee Small Businesses

You can use email marketing within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Tennessee digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Tennessee email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Lead Generation Strategies for Tennessee Small Businesses

For local service providers in Tennessee, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Tennessee lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Tennessee small organization.

Video Marketing for Tennessee Businesses

As a comprehensive online advertising agency for Tennessee, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Tennessee digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Tennessee internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Tennessee Website

If you manage a business in Tennessee that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Tennessee website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Tennessee business should embrace digital advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Tennessee. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Tennessee, and beyond.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Tennessee, internet advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Tennessee!

How to Develop Tennessee Online Marketing Services

Before starting your website marketing plan for your Tennessee-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Tennessee or beyond. You can then make sure you're targeting your Tennessee digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Tennessee digital marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving packages sooner

You should make search engine optimization your first priority if you're planning on using it eventually within your Tennessee digital strategy. In online advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

There's no better time to promote your Tennessee organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Tennessee paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Tennessee lead gen plan uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

As soon as your Tennessee website boosts traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Tennessee website visitors.

6.) Plan for continuous testing

If you've got all these Tennessee digital marketing tactics in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Tennessee internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Tennessee Internet Marketing Strategies

We want to be the website marketing partner of your Tennessee small business or large corporation! When researching Tennessee website advertising firms, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Tennessee digital marketing tactics we suggest. Tennessee internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Tennessee probably has a lot to do with our own online advertising campaign.

Our website advertising firm should be your choice for your Tennessee small business because you feel we are the right team. Here's why we suggest our digital marketers for your Tennessee marketing:

• Our company has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Tennessee from our own internet advertising plans.
• You likely found our website in Tennessee after performing an online search for a service we offer.
• Our marketing team runs our own Tennessee website marketing plans, so we don't outsource it.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any Tennessee digital marketing plans that need site modifications.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our online marketers in mind when it comes time for you to start looking for Tennessee website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.

800-796-8263 Email Us