We stay up-to-date on the latest website, email, and social media marketing trends for our Tennessee marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Tennessee small businesses and large corporations strengthen their internet marketing. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Tennessee small business. Some Tennessee internet marketing companies have only a single team of SEO, PPC, or social media pros. For those online marketing agencies in Tennessee, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
Among the services our online marketers offer Tennessee clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!
Let's talk about what our digital marketers can do for your Tennessee business! While we offer complete internet marketing services to Tennessee small businesses, we can augment the marketing department of your large corporation to fill in any gaps. See what our digital marketing programs can do for Tennessee websites.
In a most simple definition, digital marketing throughout Tennessee is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Digital marketing means search engine optimization or paid advertising to most Tennessee business owners. Those two services are both used in internet marketing, but neither fully explains what a modern Tennessee online marketing program entails.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Tennessee and across the United States.
For instance, the best digital marketing services in Tennessee will include these things:
Our digital marketing agency is happy to provide Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill with professional internet marketing services.
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Tennessee businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Tennessee, and the rest of the United States, so let's work together.
For your Tennessee website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Tennessee. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Tennessee SEO service offers:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Tennessee digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Tennessee SEO checklist so your competitors can't easily bypass you in search rankings.
Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Tennessee business owners often don't understand this part of search engine optimization.
You'll almost always find large retailers in product-specific search results and long-standing service companies in local Tennessee results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your Tennessee digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Tennessee search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Tennessee website. You want to keep your Tennessee website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.
When it comes to Tennessee digital marketing, we use a number of white-hat link building techniques, including:
Search engines use your online reputation in Tennessee to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local Tennessee service provider, buying something online, or choosing a doctor or lawyer. People love to read about the good and bad experiences others have had with your Tennessee brand.
For local Tennessee service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Tennessee storefront. Online shoppers in Tennessee want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Tennessee doctors or Tennessee attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Tennessee website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Tennessee.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Tennessee businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Tennessee websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Tennessee begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Tennessee digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Tennessee digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Tennessee business.
The use of social media ads in Tennessee digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Tennessee company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Tennessee companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Tennessee small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Tennessee digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Tennessee search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Tennessee business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Tennessee digital marketing strategy. For any search engine marketing campaign in Tennessee, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Tennessee company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Tennessee business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Tennessee business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Tennessee business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Tennessee digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Tennessee digital marketing services. This is a critical aspect of any type of online marketing in Tennessee since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Tennessee business might not work for a different Tennessee business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Tennessee websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Tennessee, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Tennessee digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Tennessee email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Tennessee, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Tennessee lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Tennessee small business.
As a full-service digital marketing firm for Tennessee, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Tennessee digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Tennessee digital advertising campaigns to bring life to paid campaigns.
If you manage a business in Tennessee that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Tennessee digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Tennessee business should embrace digital marketing:
Before starting a digital marketing campaign for your Tennessee-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Tennessee or beyond. You can then make sure you're targeting your Tennessee digital marketing to the platforms your audience is active on and using messaging that agrees with them.
Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Tennessee digital marketing and align your content marketing strategy to your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Tennessee digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
There's no better time to promote your Tennessee business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Tennessee paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Tennessee lead generation strategy uses splash pages and sales funnels to drive people to the goal.
As soon as your Tennessee website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Tennessee website visitors.
If you've got all these Tennessee digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Tennessee digital marketing campaign, you should be optimizing conversion rates.
We want to be the digital marketing partner of your Tennessee small business or large corporation! When researching Tennessee digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Tennessee internet marketing strategies we suggest. Tennessee digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Tennessee probably has a lot to do with our own online marketing campaign.
Our online marketing agency should be your choice for your Tennessee small business because you feel we are the right team. Here's why we suggest our digital marketers for your Tennessee marketing:
We hope you keep our internet marketers in mind when it comes time for you to start looking for Tennessee internet marketing agencies. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.