Lubbock, TX Digital Marketing

What is Website Advertising for Lubbock, TX Organizations?

Simply put, digital marketing throughout Lubbock is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Lubbock small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Lubbock website advertising program entails.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Lubbock and across the country.

For example, the best internet advertising plans in Lubbock will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Lubbock business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lubbock by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Lubbock, you probably love the Texas Tech Red Raiders football team. Go Texas Tech Red Raiders! In addition to marketing Lubbock-area websites, our online advertising agency also offers Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Tactics for Lubbock Organizations

We're a team of internet advertising experts, just 1282.7 miles away, who know and understand the latest online advertising trends for Lubbock businesses. Take advantage of our experience in more than 100 business industries throughout Lubbock, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

Lubbock, TX Small Business SEO Tactics

For your Lubbock site to rank on the first page of search results for competitive phrases, take a holistic approach to search engine optimization. This means reviewing your on-page, off-page, and technical search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing customers in Lubbock, we often find site speed, content quality, and backlink profile errors. Technical, on-page, and off-page search engine optimization can fix each of these glitches and more. Here's what each Lubbock SEO plan offers:

• Technical SEO services for Lubbock small businesses involve things like site performance, web hosting, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Lubbock website. You'll typically need Lubbock website developers to fix technical SEO glitches, since they're often related to your website's platform or theme. Our developers are skilled in Shopify and WordPress.
• On-Site SEO for Lubbock websites includes factors such as keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and keyword research. Search engines can better understand your content and recognize you as an authority on the subject matter within Lubbock or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Lubbock internet advertising strategy.
• Off-Page SEO for Lubbock websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social channels, and many other factors. To help search engines understand your Lubbock website and content are worthy of third-party recognition, drive natural backlinks to the homepage and interior pages.

Your Lubbock digital advertising strategy can't be limited to just one or two parts of an Search Engine Optimization plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of search engine optimization have been optimized, but one was neglected. Ensure that your Lubbock competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Lubbock, TX Backlink Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page search engine optimization, but it's worth mentioning again since Lubbock organization owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Lubbock search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you must boost quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term plan for your Lubbock internet marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO plan for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Lubbock search results. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Lubbock website from relevant pages and social media accounts. You want to keep your Lubbock website's backlink strength natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

When it comes to Lubbock internet marketing, we use numerous white-hat link building techniques, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Lubbock competitors.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Lubbock website.
• Getting in touch with high-authority websites to suggest updates to existing content that may have become outdated or don't cover topics relevant to your Lubbock company.
• Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Lubbock competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Lubbock, TX Small Business Online Reputation Management (ORM) Strategies

Search engines use your online reputation in Lubbock to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Lubbock to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lubbock brand.

We can help Lubbock small business owners develop a review generation program within their internet marketing to increase the rate at which past customers leave reviews. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angi, Yelp, and other sites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Lubbock, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For the reputation of professional service providers, such as Lubbock doctors or Lubbock attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lubbock website. It's even possible to use SEO to boost your online reputation in and around Lubbock.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Tactics for Lubbock, TX Organizations

Businesses in Lubbock use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This internet advertising approach for Lubbock websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lubbock begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lubbock online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lubbock website advertising firm. These are all effective ways to market content if you implement them correctly within your Lubbock business.

Social Media Ads Services for Lubbock, TX Businesses

The use of social ads in Lubbock online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Lubbock company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Lubbock organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads firm helps Lubbock businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads agency also recommends putting in place plans for conversion optimization and retargeting within these Lubbock website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Solutions for Lubbock, TX Small Businesses

The use of Lubbock search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your Lubbock small business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Lubbock website advertising plan. For any search ads campaign in Lubbock, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Lubbock, TX Organizations

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lubbock company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lubbock business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Lubbock business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Texas small businesses. To develop a sales funnel that produces value for your Lubbock business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lubbock digital marketing plan.

CRO for Lubbock, TX Businesses

There is almost no reason to neglect conversion optimization within Lubbock online advertising services. This is a critical aspect of any type of website advertising in Lubbock since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Lubbock small business might not work for a different Lubbock business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lubbock websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lubbock, and many other factors.

Email Marketing Solutions for Lubbock, TX Organizations

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lubbock website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Lubbock email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Lead Generation Strategies for Lubbock, TX Small Businesses

For local service providers in Lubbock, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Lubbock lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Lubbock business.

Video Marketing for Lubbock, TX Small Businesses

As a complete website marketing company for Lubbock, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lubbock internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lubbock online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Lubbock, TX Website

If you run a business in Lubbock that sells products or services, you're going to need marketing to boost sales. There are many reasons to consider Lubbock digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Texas small business should embrace internet marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Lubbock is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lubbock or within Texas.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lubbock, online marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Lubbock!

How to Develop Lubbock, TX Online Advertising Campaigns

To start your website advertising service for your Lubbock business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Lubbock digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lubbock or beyond. This helps you tailor your Lubbock internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lubbock audience. By doing this, you'll make sure your Lubbock internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Lubbock digital plan. In digital marketing, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Lubbock business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Lubbock that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Lubbock lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lubbock site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lubbock website.

6.) Strategize for consistent testing

If you've got all these Lubbock online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lubbock website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lubbock, TX Digital Marketing Tactics

Our goal is to be your Lubbock organization internet advertising partner! There are many factors to consider when researching Lubbock online marketing firms. We've got 18 years of experience, so you can trust the Lubbock website marketing tactics we suggest. Lubbock digital marketing strategies like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Lubbock because of the effective implementation of our own internet marketing campaign.

Most importantly though, you should choose our online marketing firm for your Lubbock business because you feel confident we are the right team for your Lubbock company. We are only a short drive of 19 hours and 0 mins away from you in Lubbock, but that time is reduced further if you call or email! You might want to consider these ideas from our digital advertisers if you need Lubbock marketing packages:

• Our agency has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new customers in Lubbock from our own internet marketing campaigns.
• You likely found our website in Lubbock after performing an online search for a service we offer.
• We don't outsource Lubbock online advertising services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Lubbock digital advertising plans that involve web design or website updates.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our website marketers are the ones you should keep in mind when you need Lubbock website marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.

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