West Virginia Digital Marketing

What is Digital Marketing for West Virginia Businesses?

In a most simple definition, digital marketing throughout West Virginia is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most West Virginia business owners. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for West Virginia-based businesses.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in West Virginia and across the United States.

For instance, the best digital marketing services in West Virginia will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
• Increase revenue for your West Virginia business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in West Virginia with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our digital marketing agency is happy to provide Bridgeport, Charleston, and Morgantown with professional internet marketing services.

Our Digital Marketing Services for West Virginia Small Businesses

We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for West Virginia businesses. We've helped drive traffic and improve conversions across more than 100 business industries in West Virginia, and the rest of the United States, so let's work together.

West Virginia SEO Strategies

For your West Virginia website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in West Virginia often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these West Virginia SEO services:

• For West Virginia businesses, technical SEO planning includes things like page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your West Virginia website. Typically West Virginia web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• On-site SEO for West Virginia websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within West Virginia or the United States. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your West Virginia online marketing strategy.
• A big part of West Virginia SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your West Virginia website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your West Virginia digital marketing strategy can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your West Virginia competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for West Virginia Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since West Virginia business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local West Virginia search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your West Virginia digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of West Virginia search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your West Virginia website. Most of all, you need to keep the backlink profile of your West Virginia website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our West Virginia digital marketing services, including:

• Applying the "Skyscraper Technique" to a ranked content articles from West Virginia competitors to make it bigger and better.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your West Virginia website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your West Virginia business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Getting your website listed in industry-specific directories by scanning West Virginia competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Online Reputation Management Services (ORM) for West Virginia Small Businesses

Search engines use your online reputation in West Virginia to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local West Virginia service provider, buying something online, or choosing a doctor or lawyer. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other West Virginia customers had.

For local West Virginia service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your West Virginia storefront. West Virginia shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For the reputation of professional service providers, such as West Virginia doctors or West Virginia attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around West Virginia.

If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

West Virginia Small Business Content Marketing Strategies

Businesses in West Virginia use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for West Virginia websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around West Virginia recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our West Virginia digital marketing services, we can create a content marketing strategy that works for your business.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a digital marketing company in West Virginia, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your West Virginia business.

West Virginia Social Media Advertising Services

The use of social media ads in West Virginia digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your West Virginia company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established West Virginia companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help West Virginia small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these West Virginia digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for West Virginia Small Businesses

The use of West Virginia search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your West Virginia business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective West Virginia digital marketing strategy. For any search engine marketing campaign in West Virginia, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for West Virginia Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your West Virginia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your West Virginia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your West Virginia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their West Virginia businesses. To develop a sales funnel that produces value for your West Virginia business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your West Virginia digital marketing campaign.

Conversion Rate Optimization (CRO) for West Virginia Small Businesses

There is almost no reason to neglect conversion rate optimization within West Virginia digital marketing services. This is a critical aspect of any type of online marketing in West Virginia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one West Virginia business might not work for a different West Virginia business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for West Virginia websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in West Virginia, and many other factors.

Email Marketing Services for West Virginia Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our West Virginia digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help West Virginia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for West Virginia Small Businesses

For local service providers in West Virginia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, West Virginia lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your West Virginia small business.

Video Marketing for West Virginia Small Businesses

As a full-service digital marketing firm for West Virginia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your West Virginia digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within West Virginia digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your West Virginia Website

If you manage a business in West Virginia that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about West Virginia digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your West Virginia business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In West Virginia, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in West Virginia, and beyond?
• The flexibility of West Virginia digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online marketing in West Virginia. Good luck getting people to comment, like, or share your non-digital advertisements throughout West Virginia!

How to Develop West Virginia Digital Marketing Programs

Before starting a digital marketing campaign for your West Virginia-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in West Virginia or beyond. You can then make sure you're targeting your West Virginia digital marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your West Virginia audience. This will help ensure you focus on the right keywords for your West Virginia digital marketing and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your West Virginia digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

There's no better time to promote your West Virginia business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in West Virginia that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best West Virginia lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

After your West Virginia website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget West Virginia website visitors.

If you've got all these West Virginia digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your West Virginia digital marketing campaign should always be focused on conversion rate optimization.