West Virginia Digital Marketing

Top 3 West Virginia Digital Marketing Companies

When it comes to finding the best digital marketing companies in West Virginia, it can be challenging to determine which businesses are worth your investment.

To help make the process a little easier, we've compiled a list of 3 internet marketing companies in Bridgeport, Charleston, and Morgantown based on the high number of positive reviews they've received online.

It's important to note we have no personal or professional relationship with any of these West Virginia web marketing companies, nor have we received any payments or incentives to include them in our rankings. Our list is based solely on the online reputation and feedback of these businesses, providing an objective and unbiased perspective.

1.) Next Step Media

Located Near Bridgeport

At the time of this writing, Next Step Media had 18 reviews.

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2.) Blackwell and Co

Located Near Charleston

At the time of this writing, Blackwell and Co had 16 reviews.

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3.) InnerAction Media

Located Near Morgantown

At the time of this writing, InnerAction Media had 19 reviews.

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If you aren't located near one of those larger cities, no need to worry! These digital marketing firms help small businesses in other West Virginia cities like Charleston, Huntington, Parkersburg, Morgantown, Wheeling, Weirton, Fairmont, Beckley, Martinsburg, Clarksburg, South Charleston, Vienna, St. Albans, Bluefield, Moundsville, Bridgeport, Oak Hill, Dunbar, Elkins, Nitro, Princeton, New Martinsville, Grafton, Buckhannon, Keyser, Ranson, Point Pleasant, Westover, Williamson, Ripley, Follansbee, Wellsburg, Petersburg, Hinton, Sistersville, Moorefield, Pennsboro, Pineville, Kenova, Mannington, Romney, Sophia, McMechen, White Sulphur Springs, Shinnston, Paden City, Chester, Glen Dale, etc!

What is Digital Marketing for West Virginia Businesses?

In a most simple definition, website advertising throughout West Virginia is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means SEO or PPC advertising to most West Virginia organization owners. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for West Virginia-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in West Virginia and across the United States.

For instance, the best internet marketing services in West Virginia will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Increase revenue for your West Virginia organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in West Virginia with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Online Marketing Tactics for West Virginia Businesses

We are a team of website advertising experts with diverse knowledge and experience in the latest digital marketing trends for West Virginia small businesses. We've helped increase traffic and improve conversions across more than 100 business industries in West Virginia, and the rest of the United States, so let's work together.

West Virginia Lead Generation Tactics

A localized West Virginia service provider's main goal of an inbound marketing program is to grow leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, West Virginia lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your West Virginia small small business.

West Virginia Small Business Social Media Ads Services

The use of social media marketing in West Virginia digital marketing involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your West Virginia organization.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established West Virginia organizations, but it's expensive for those not ready to make the most of social media marketing.

With our help, corporations and small businesses in West Virginia make the most of their social ads by setting up sales funnels and lead generation tools. Our West Virginia online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running a social advertising campaign, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Services for West Virginia Businesses

Search engine marketing in West Virginia involves running paid advertising on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your West Virginia company to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective West Virginia internet marketing plan. To improve your return on investment with search engine marketing in West Virginia, make a plan for retargeting and conversion rate optimization.

Conversion Optimization for West Virginia Companies

Digital marketing services in West Virginia should include conversion optimization strategies. There's no doubt that this is a critical element of digital marketing in West Virginia, as it directly affects the ability of the marketing plan to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO strategies that work for one West Virginia small business might not work for a different West Virginia company, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for West Virginia websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in West Virginia, and many other factors.

West Virginia Small Business Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your West Virginia business. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your West Virginia small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their West Virginia small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your West Virginia organization.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your West Virginia digital advertising service.

Email Marketing Solutions for West Virginia Small Businesses

With email marketing services, you can raise brand awareness, grow website traffic, engage past customers, drive sales, and find out what's going on with your target audience.

We help our West Virginia digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help West Virginia email marketers build and nurture their lists by integrating email collection opportunities into squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and more.

West Virginia Content Marketing Strategies

Most West Virginia small businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The internet marketing approach for West Virginia websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around West Virginia recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help West Virginia internet advertising clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Many of the content marketing plans we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a West Virginia website marketing service provider. Each of these marketing methods is effective if you use them in your West Virginia small business.

Online Reputation Management Strategies (ORM) for West Virginia Businesses

Your online reputation in West Virginia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in West Virginia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your West Virginia brand.

For local service companies in West Virginia, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your West Virginia storefront. Online shoppers in West Virginia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as West Virginia doctors or West Virginia attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your West Virginia website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around West Virginia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Video Marketing for West Virginia Organizations

As a full-service online marketing firm for West Virginia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your West Virginia digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within West Virginia internet marketing campaigns to bring life to paid campaigns.

How to Develop West Virginia Online Marketing Services

Before starting your website marketing plan for your West Virginia-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in West Virginia or beyond. You can then make sure you're targeting your West Virginia digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your West Virginia audience. This will help ensure you focus on the right keywords for your West Virginia digital marketing and you align your content marketing tactics with the needs of your audience.

3.) Start slower moving packages sooner

If you plan to incorporate search engine optimization in your West Virginia digital strategy, make that your first priority. Search engine optimization is the slowest moving online advertising strategy. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

There's no better time to promote your West Virginia organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in West Virginia that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best West Virginia lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

After your West Virginia website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget West Virginia website visitors.

6.) Plan for continuous testing

If you've got all these West Virginia website advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your West Virginia digital advertising service should always be focused on conversion rate optimization.