Arkansas PPC Agency

Our Arkansas PPC Ads Management Tactics

paid ads management consists of creating and optimizing paid advertisement campaigns in Arkansas. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a PPC advertising company for Arkansas should get to know your company and its goals. Since the way you approach paid ads for a local Arkansas small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Arkansas, for example, are often only searching for quality leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Arkansas PPC is the next step. For paid advertising to be effective, most Arkansas paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Arkansas small business should use a variety of advertising plans and marketing tools to be successful with paid ads. Some of the best paid advertising packages in Arkansas include:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Arkansas small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our paid ads management agency is happy to provide Bentonville, Fayetteville, and Little Rock businesses with professional paid advertising consulting services.

Pricing for Arkansas PPC Management

If you want us to dedicate more time to your campaigns, the price of our PPC management services will be adjusted accordingly. Our PPC management packages start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Arkansas Businesses

One of the most obvious benefits of Arkansas PPC advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Arkansas organizations interested in paid ads.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Arkansas companies can benefit greatly from the addition of PPC advertising to their website advertising campaign when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Arkansas PPC

Our team of PPC advertising consultants is knowledgeable about the latest paid ads trends in Arkansas. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your Arkansas digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

If you are searching for a roofing company in Arkansas, you might search "Arkansas Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Arkansas roofing company's paid advertising manager.

However, what if the exact match keyword isn't generating enough search volume and the Arkansas roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Arkansas roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the paid ads manager might find that "Arkansas roofing companies" and "Arkansas roof repair" have high search volumes. The first phrase targets the plural form of the business industry within Arkansas. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Arkansas PPC advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's take a look at audience research and targeting within Facebook Ads.

Facebook custom audiences were heavily relied upon by Arkansas's paid advertising managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Arkansas eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Arkansas advertising agencies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Arkansas PPC advertising firms using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. Arkansas ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Arkansas paid ads campaign is the landing page.

Our first step when managing a paid advertising campaign in Arkansas involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Arkansas paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Arkansas sales pitch.

Conversion Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Arkansas. While managing their website advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Arkansas organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Arkansas. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Arkansas.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Arkansas on your website.
2. You have a 1% conversion rate, meaning for every 100 Arkansas residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Arkansas that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Arkansas businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Arkansas paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Arkansas, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Arkansas.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Arkansas and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Arkansas businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Arkansas website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Arkansas ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Arkansas content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Arkansas PPC Campaigns

In Arkansas, there are many ways to run paid advertising. Let's discuss some of the most common paid advertising being run within various business industries in Arkansas.

Local Advertising in Arkansas

Local ads for your Arkansas organization can be run through nearly any advertising platform. One platform may be more effective for your local business in Arkansas than another. You should try out every option available to see which suits you best. Here are a few options for nearby advertising.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Arkansas. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Arkansas. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Arkansas often use Google Local Service Ads.

Facebook Ads can also be used to target people in Arkansas. The first step is to set up a campaign with ad sets restricted to Arkansas, or specific ZIP codes within Arkansas. Local Area Facebook Ads are often used by Arkansas small businesses of all types.

Social Media Ads for Arkansas Businesses

Almost all online ads you see on social networks qualify as social media marketing.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

Using social media ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. The opposite is true when you run search advertising since your ads will only show when someone is actively looking for what your Arkansas small business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads for Arkansas Businesses

You'll want to invest in search advertising if you know people are searching online for the products you offer.

Some people refer to this as Arkansas Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Arkansas

Many different message boards, chat rooms, game lounges, news websites (even local Arkansas news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Arkansas

Your Arkansas website, landing page, or sales funnel won't convert everyone on the first visit.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Arkansas Ecommerce Organizations

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Arkansas storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Arkansas Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Arkansas paid advertising campaigns.

Free PPC Calculators for Arkansas PPC Managers

As part of our commitment to managing Arkansas PPC advertising campaigns, our internet marketers worked with our web development team to build a few paid ads calculators that might interest you.

• ROAS Calculator
• Calculator for Cost Per Acquisition
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Arkansas Paid Ads Services

We'd love to partner with your Arkansas team on paid advertising! As a complete PPC management company targeting Arkansas, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. Arkansas paid ads management companies don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Arkansas paid ads agencies if you don't test campaign optimization and innovative ideas often enough.

Choosing a paid ad firm for your Arkansas business is not an easy task. Having over 18 years of experience, you can trust our paid ads plans and strategies for Arkansas small businesses. Many of these are the same paid ads strategies we use to boost leads for our company.

Arkansas organizations should choose our paid advertising company because they feel confident we are the right team. Our PPC specialists are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Arkansas online advertising services, such as PPC management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your Arkansas business! Arkansas small businesses often hire us for PPC advertising management packages, but larger corporations can also hire us to augment their marketing departments.

Our team would appreciate the opportunity to be considered when your Arkansas business needs a PPC marketing firm. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us