Rhode Island PPC Agency

Our Rhode Island PPC Management Strategies

PPC ads management refers to creating and optimizing Rhode Island paid advertising campaigns. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for Rhode Island often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Rhode Island company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Rhode Island, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Rhode Island PPC is the next step. To maximize the value of paid ads, most Rhode Island companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Rhode Island small business should utilize multiple advertising plans and marketing tools. Some of the best paid advertising plans in Rhode Island include:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Rhode Island business.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management firm is happy to provide Bristol, Lincoln, Newport, Portsmouth, Providence, and Warwick businesses with expert paid advertising consulting packages.

Pricing for Rhode Island PPC Management

The cost of our PPC ads management packages is calculated based on the monthly time allocation you request for your campaigns. Below is the starting cost for our paid ads management plans, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.

How Paid Advertising Helps Rhode Island Companies

Traffic increases almost instantly with Rhode Island PPC advertising.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Rhode Island small businesses interested in running paid ads is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Rhode Island small businesses can benefit greatly from the addition of paid advertising to their internet advertising service when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Rhode Island Paid Ads

With in-depth knowledge of the latest PPC trends for local businesses in Rhode Island, we are a team of paid ads experts. We have experience across dozens of business industries, so we can help you get traffic and conversions to your Rhode Island digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Rhode Island Roofer" on a search engine, for example, might lead someone to a roofing company in Rhode Island. Targeting that exact phrase wouldn't require in-depth keyword research for that Rhode Island roofing company's paid ads manager.

However, what if the exact match keyword isn't generating enough search volume and the Rhode Island roofing company needs to expand their advertising reach? The solution would require keyword research.

Typically, the paid advertising manager will discuss with the Rhode Island roofing company what types of services to target more often. A broader keyword targeting plan than exact matches might also be necessary.

As an example, the PPC manager might find that "Rhode Island roofing companies" and "Rhode Island roof repair" have high search volumes. First phrase targets a plural version of the service professional within Rhode Island. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Rhode Island PPC advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Rhode Island's paid ads managers in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Rhode Island flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most Rhode Island advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Rhode Island PPC advertising companies using custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. Rhode Island ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Rhode Island.

When we take on the management of a paid advertising campaign in Rhode Island, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• How fast does the page load?
• Is social proof present?
• Can I load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Rhode Island PPC advertising.

Ideally, you should never consider your landing page to be finished. You can refine your Rhode Island sales pitch by running A/B tests on the landing page every few months.

Building a Conversion Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To improve leads, generate email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Rhode Island. While managing their online advertising we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Rhode Island business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Rhode Island. It can take years of experience to master funnels, however. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Rhode Island.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Rhode Island on your site.
2. You have a 1% conversion rate, meaning for every 100 Rhode Island residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Rhode Island that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Rhode Island small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Rhode Island paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Rhode Island, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Rhode Island.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Rhode Island and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Rhode Island small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Rhode Island website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Rhode Island ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Rhode Island content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Rhode Island PPC Campaigns

The options for running paid advertising for your Rhode Island business are numerous. The following are some of Rhode Island's most common paid advertisements options.

Local Ads throughout Rhode Island

Localized ads for your Rhode Island business can be run through nearly any advertising platform. One platform may be more effective for your local business in Rhode Island than another. To find out which option works best for you, you should try all of the options available. Here are a few options for nearby advertising.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Rhode Island. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Rhode Island. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Rhode Island, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Rhode Island area. The first step is to set up a campaign with ad sets restricted to Rhode Island, or specific ZIP codes within Rhode Island. Nearby Facebook Ads are often used by Rhode Island organizations of all types.

Social Media Marketing for Rhode Island Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

It's important to keep the ad creatives fresh when running social media ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine advertising since your ads will only show when someone is actively searching for what your Rhode Island small business has to offer.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Advertising within Rhode Island

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Rhode Island Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search engine marketing on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Rhode Island

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even localized Rhode Island news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Rhode Island

There is a good chance that not everyone will convert during their first experience with your Rhode Island website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Rhode Island Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads throughout Rhode Island

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

Using YouTube Ads is as easy as setting up a video ad campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

Your Rhode Island paid ads campaigns should definitely incorporate video creatives if you have the budget to support them.

Free PPC Calculators for Rhode Island Paid Ads Managers

Our digital marketers are so excited about managing Rhode Island's paid advertising campaigns that they developed some helpful PPC calculators for you!

• Calculate Return on Ad Spend
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Rhode Island Paid Ads Services

Let's work together on paid ads for your Rhode Island small business! We are a complete PPC ads management company targeting Rhode Island with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. This is not true of all Rhode Island PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Rhode Island paid ads companies if you don't test campaign optimization and original ideas often enough.

Choosing a paid ad agency for your Rhode Island small business is not an easy task. The PPC strategies and tactics we suggest for your Rhode Island organization are backed by more than 18 years of experience. Many of these are the same paid ads tactics we use to build leads for our company.

Rhode Island businesses should choose our paid advertising firm because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC professionals:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Rhode Island internet advertising plans, such as PPC management, sales funnel development, or ad creative services.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC specialists to discuss what we can do for you in Rhode Island! We often provide complete paid ads management services to Rhode Island small businesses, but we can also augment the marketing department of larger Rhode Island corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Rhode Island small business needs a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us