We provide charities a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We've been providing small business SEO services for more than 18 years! Over the years, we've offered charities a variety of search marketing services, including local, enterprise, franchise, and ecommerce SEO campaigns.
We combine technical, off-page, and on-page search engine optimization in our charity SEO campaigns. You'll get a balanced approach to optimizing your WordPress, WooCommerce, Shopify, BigCommerce or Laravel search engine placements.
Before starting an SEO campaign for charities, it is important to determine your goals and how you will measure your success.
That isn't to say adjustments can't be made to your charity SEO campaign though. If and when we find that a certain SEO tactic is getting you more website traffic for your charity, we'll probably adjust the plan to take advantage of that.
Read on if you want your charity to rank higher in search engines!
We offer local, enterprise, franchise, and ecommerce SEO services for charities, so one of those should be helpful for your charity SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your charities.
Local SEO campaigns are what we do most often for charities. More than likely, this is because so many local charities are looking for help improving their placements in search engine results.
For example, charities in Chicago would want to be seen higher in organic search results for "Chicago charities." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your charity show up higher in Google Maps.
It's not uncommon for local SEO campaigns for charities to cost $800 or more a month.
For big SEO projects, we also offer enterprise-level SEO which involves a more comprehensive SEO strategy.
In most cases, this means targeting very competitive keywords on a national level or managing searching engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective SEO strategy. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your charity website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
Budgets of enterprise SEO services for charities usually start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your charity locations.
For this type of service, we perform all the previously mentioned local SEO services, but for every location your franchise operates. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.
Franchise SEO campaigns for charities typically cost $2,000 or more per month.
Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce business.
If you are searching for a top SEO agency for your charity to help rank your ecommerce products online, look no further! Whether it's WooCommerce, Shopify, or BigCommerce, we've got a lot of experience developing and marketing ecommerce websites. Working with an SEO company that has onsite ecommerce developers and SEO experts is the best choice for your charity. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.
The average costs of ecommerce SEO campaigns for charities is often $1,600 or more each month.
As a professional SEO company, our charity SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.
Almost every charity knows about technical SEO. It often involves speeding up your pages, passing Google Core Web Vitals, implementing SSL certificates, fixing responsive issues, removing duplicate content, adding structured data, creating XML/HTML sitemaps, setting up Google Search Console, and fixing any other issues uncovered by an SEO audit. We have a talented group of in-house web developers for charities that can help fix all your technical SEO issues in WordPress, Shopify, BigCommerce or Laravel.
We often find charities hate performing onsite SEO themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation! With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in search engines. In addition to that, we also offer charities on-page SEO improvements like writing meta descriptions, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various charity backlink profiles, we often notice they've forgotten about off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results. We help charities perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. From there, we put together SEO recommendations for charities for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
We're an expert SEO firm serving charities, and we have in-house web developers and SEO experts. When performing search engine marketing for charities, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
WordPress is the most popular CMS for charities. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We often help charities with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
This is the most popular ecommerce platform for startups and small businesses. Charities on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template issues, fixing broken links, and more! Learn more about our Shopify SEO options.
In comparison with Shopify, BigCommerce has a much more expansive API, making it a great platform for charity ecommerce SEO projects. With BigCommerce, we've built out enterprise SEO campaigns, as well as some pretty complex headless features. Our SEO company has you covered when it comes to technical BigCommerce SEO! When it comes to technical BigCommerce SEO campaigns, we'll have you covered!
It isn't often that we come across a Laravel website, but when we do our web development and Laravel SEO team springs into action. Our team has been building out complex functions for web and mobile applications using Laravel for many years. If your charity uses Laravel, our team can help you improve your Laravel routes for SEO, fix technical SEO issues in the blade templates, optimize your single page applications for search engines, and more.
When talking to search engine optimization agencies for charities, ask if they have in-house web developers, or if technical SEO services have to be outsourced.
It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your charity.
We'll be more efficient at SEO for your charity if we have that information.
Our Ahrefs and Surfer SEO accounts can scan your website and provide us with detailed information about ranking history, technical SEO problems, and on-page SEO issues so you know where you stand. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
This information will be helpful when determining the SEO goals for your charity in the first few months of the SEO campaign.
It's important to set expectations with your charities regarding the search engine optimization service.
For starters, it's not recommended to expect to rank highly or get a lot of traffic within the first few months of charity SEO. Rather, you should look at SEO for your charity as a long-term investment, which will likely be needed for years to come.
That isn't a biased viewpoint from an SEO provider for charities. That is simply the reality of charity search engine optimization. If your charity website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Instead, Google looks at your charity website presence, your landing pages, your backlink profile, your SEO strategy, and your website history when determining your placement. You won't get long-term results by running an SEO campaign for your charities for a couple of months. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. Don't look at Google Analytics to see traffic improvements from charity SEO work, at least not at first. Why? Because search engine optimization often starts with increasing placements in search results, before traffic. When we start search engine optimization, we want to move your website into the top 100, or from page 7 to page 4, or maybe even from page 2 to page 1. Google Analytics won't show measurable traffic improvements until you get on the first page of search results for phrases important to competitive charities.
You need to understand that we may need to adjust the strategy and tactics applied to your charity SEO service.
The more SEO work we put in, the more we'll find success in places we didn't expect. We may also discover that improving the ranking for a particular phrase or page isn't giving us the results we want.
Rather than continuing down a path that isn't providing your charity a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
Throughout the entire charity SEO process, you should feel like you are part of our search marketing firm.
Here are some reasons to choose our internet marketing agency targeted to charities:
You are in complete control of your Charity SEO budget. Answer a few simple questions about your business and our Charity SEO cost calculator will show you how affordable our Charity SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Charity SEO campaign. This Charity SEO calculator helps you understand the factors involved in calculating an estimate for your Charity SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.