We provide construction companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We've been providing small business SEO services for more than 18 years! In this time, we've offered construction companies a wide range of SEO campaigns, including local, enterprise, franchise, and ecommerce.
We use a mix of technical, on-page, and off-page within our construction company SEO packages. This helps us optimize your Shopify, WordPress, or WooCommerce website rankings in search engines.
It's important to define your goals and how you're going to measure success before you start an SEO campaign for construction companies.
You can still make adjustments to your construction company SEO campaign though. If we find a certain SEO tactic is providing your construction company with better results, we will likely adjust the plan to take advantage of that finding.
If your construction company could benefit from an increased position in search engines, read on!
We offer local, enterprise, franchise, and ecommerce SEO services for construction companies, so one of those should be helpful for your construction company SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your construction companies.
The most common type of SEO campaign we advertise for construction companies is our local search engine optimization. This is the service of helping a local construction company show up higher in search engine results.
For example, construction companies in Chicago would want more visibility in organic search results for "Chicago construction companies." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profiles, reviews of your business listings, and possibly even conversion rate optimization. Your construction company would show up higher in Google Maps if you did these types of SEO improvements.
The budgets for local SEO campaigns for construction companies are often $800 or more per month.
We also offer enterprise-level search engine optimization for large SEO projects, which involves a much more robust SEO strategy than ranking a location-based business.
This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your construction company website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
The budgets of enterprise SEO campaigns for construction companies typically start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your construction company locations.
In this case, we do all the local SEO services described above, but for each location of your franchise. Optimizing multiple Google My Business profiles, performing SEO on a much more complex website, possibly handling franchisee requests, and ranking for franchise opportunity keywords are some of the major differences.
The budgets of franchise SEO campaigns for construction companies are often $2,000 or more per month.
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
Are you looking for an outstanding SEO agency for your construction company to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. Construction Companies should work with an SEO company that has onsite ecommerce developers and SEO specialists. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.
The budgets of ecommerce SEO campaigns for construction companies are often $1,600 or more per month.
As a professional SEO company, our construction company SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.
Most construction companies are aware of technical SEO. This is mostly because it covers the easily seen aspects of SEO, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools. We have a team of in-house developers for construction companies who can handle all your technical SEO issues in WordPress or Shopify.
Many construction companies don't like doing on-site SEO themselves because they aren't fans of writing content. No problem, we love content creation! We have a talented in-house team of SEO content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search engines. Beyond that, we also offer construction companies on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.
When we look at various construction company backlink profiles, we often notice they've forgotten about off-page SEO. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile. We help construction companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for construction companies for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!
We're an expert SEO firm serving construction companies, and we have in-house web developers and SEO experts. This provides our SEO company a competitive advantage when performing search engine marketing for construction companies within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
WordPress is the most popular CMS platform we've seen for construction companies. It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress SEO packages.
It's no wonder WooCommerce is so popular since it's WordPress' standard e-commerce plugin. For our WooCommerce SEO services, we often help construction companies build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!
This is often the most popular ecommerce platform for smaller ecommerce ventures and startups. We often help construction companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template issues, fix broken links, and much more! Read more about our Shopify SEO services.
If you're looking for search engine optimization companies working with construction companies, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your construction company.
Having that information readily available will help us deliver on your construction company search engine optimization campaign.
If you want to learn where you rank for search phrases and what problems exist on your website, we can scan your site through Ahrefs and Surfer SEO to give you detailed information on ranking history, technical SEO problems, and on-page SEO problems. Using that tool and others, we can start to understand your backlink profile, but sometimes a manual review is needed for a complete picture.
It'll help you figure out what your SEO goals should be in the beginning of the campaign for your construction company website.
It's important to set expectations with your construction companies regarding the search engine optimization service.
For starters, it isn't advisable to begin construction company SEO with the hopes of massive search ranking or search traffic improvements within the first few months. Instead, you should view SEO for your construction company as a long-term investment, which will probably be necessary for years to come.
It's not a biased viewpoint from an SEO company working with construction companies. That is the reality of construction company SEO. If you've been struggling for years to get the search rankings your construction company website needs, it isn't because a special switch hasn't been flipped yet. Instead, it is that Google has reviewed your entire construction company website presence, your specific landing pages, your backlink profile, your SEO strategy, and the history of your website when determining your placement. Running SEO campaigns for construction companies for a couple months isn't going to provide you long-term benefits. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. You shouldn't be looking at Google Analytics to see traffic improvements from your construction company SEO work, at least not at first. Why? Because SEO often starts by getting better placements in search results before you can get more traffic. Throughout your search engine optimization, we'll work on getting your website into the top 100 results, or from page 8 to page 4, or possibly from page 2 to page 1. It isn't until you get into the first page of search results with other construction companies that you'll start to see measurable traffic improvements in Google Analytics.
You need to understand that we may need to adjust the strategy and tactics applied to your construction company SEO service.
As work progresses, we may discover SEO successes in areas that weren't expected. Alternatively, we may find that improving a specific phrase or page isn't working.
You don't have to continue down a path that doesn't provide your construction company a good SEO ROI. We'll communicate our findings and adjust the SEO strategy.
We want you to feel like a part of our search marketing firm at all times.
Here are some reasons to choose our internet marketing agency targeted to construction companies:
You are in complete control of your Construction SEO budget. Answer a few simple questions about your needs and our Construction SEO cost calculator will show you how affordable our Construction SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.