Hair Salon SEO Services

Managed Hair Salon SEO!

We provide hair salons a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Hair Salons

We have more than 18 years of experience providing premium search engine optimization plans!

We've offered hair salons an array of search engine optimization campaigns, including ecommerce, local, local, and franchise.

The way we go about our hair salon SEO campaigns include a mixture of on-page, off-page, and technical search engine optimization. This helps provide a balanced approach to optimizing your Shopify, WordPress, or WooCommerce site rankings on search engine result pages (SERPs).

Here's what you need to know if you want your hair salon to rank higher in search results!

Types of Hair Salons We Help

We work with a wide variety of hair salons. The search engine optimization services discussed below will help provide SEO for hair salons and even:

  • SEO for Full-service Hair Salons
  • SEO for Hair Cutting Chains
  • SEO for Blowout Bars
  • SEO for Children's Hair Salons
  • SEO for Bridal Hair And Makeup Companies
  • SEO for Hair Coloring And Highlighting Salons
  • SEO for Hair Extension And Wig Companies
  • SEO for Natural Hair Care Salons
  • SEO for Perms And Texture Salons
  • SEO for Hair Removal And Waxing Studios
  • SEO for Nail Salons

A Few of Our SEO Experts

Melanie PHope KDavid WJake FCorey GEmily L

Our Hair Salon Search Engine Optimization Services

Prior to accepting hair salon SEO projects, we like to conduct a comprehensive review of your website and its backlinks.

This review enables us to obtain a deeper understanding of your website's SEO, including its technical, on-page, and off-page components. We take this approach as it is the proper way to start hair salon search engine optimization, instead of modifying your website without any prior planning.

To provide you a more comprehensive understanding of our professional hair salon SEO services, let's discuss each of these areas of SEO in detail:

Technical Search Engine Optimization Services for Hair Salons

Almost every hair salon knows about technical SEO.

This is mostly because it covers the easily seen aspects of search engine optimization, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most search engine optimization scan tools.

We have a team of in-house web developers for hair salons who can handle all your technical search engine optimization concerns in Shopify or WordPress.

On-Page SEO Services for Hair Salons

We often find hair salons hate performing on-site SEO themselves because they aren't good at content writing. No problem, we love content creation!

We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes.

Beyond that, we also offer hair salons on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Page SEO Services for Hair Salons

After looking over numerous backlink profiles, we often find hair salons have overlooked off-page SEO. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink strength.

We help hair salons perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for hair salons for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Hair Salon Search Engine Optimization Packages

Our managed search engine optimization plans are priced according to the amount of time you can dedicate to search engine optimization within your marketing budget. Our campaigns are available for budgets as low as $800 per month, though we frequently work with companies who have much higher budgets.

To obtain an estimate for the cost of your SEO campaign, please utilize the pricing calculator provided below.

Hair Salon SEO Cost Calculator

Answer a few simple questions about your needs and our Hair Salon SEO cost calculator will show you how affordable our Hair Salon SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Hair Salons

We have experience offering franchise, enterprise, ecommerce and local search engine optimization campaigns for hair salons, one of which should be helpful to your hair salons. If you choose us for your website advertising, we'll build out a professional SEO service for your hair salons.

Local Search Engine Optimization Campaigns for Hair Salons

Local search engine optimization is the most common type of SEO service for hair salons. Through this type of SEO, we can help your local hair salons show up higher in search engine results.

For example, hair salons in Chicago would want to show up higher in organic search results for "Chicago hair salons." This would involve performing a local SEO scan of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink quality, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your hair salon would show up higher in Google Maps if you did these types of search engine optimization improvements.

It's not uncommon for local search engine optimization campaigns for hair salons to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Hair Salons

For big SEO projects, we also offer enterprise-level SEO which involves a more comprehensive search engine optimization strategy.

This typically involves targeting extremely competitive keywords on a national level or managing the search engine optimization plans of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. In an enterprise SEO campaign, your hair salon can expect to see a serious amount of effort put forth from our team to audit your entire site and past search engine optimization efforts, build out a content marketing strategy, then move into off-page, technical, and on-page SEO campaigns.

The recommended budget of enterprise SEO for hair salons usually starts at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Hair Salons

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your hair salon locations.

We do all the nearby SEO campaigns previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of multi location SEO plans for hair salons are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Hair Salons

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.

If you are searching for a top search engine optimization company for your hair salon to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with our search engine optimization agency that has onsite ecommerce website developers and SEO experts is the best choice for your hair salon. This allows both of our departments to work in tandem to provide efficient on-page, off-page, and technical SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The average costs of online storefront search engine optimization services for hair salons is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Hair Salon SEO

As an award-winning Search Engine Optimization firm helping hair salons, we have in-house website developers and PPC professionals who work in tandem with our SEO team. We can do search engine marketing for hair salons using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Hair Salons

The most popular CMS platform we've seen used by hair salons is WordPress.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo concerns, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO campaigns.

WooCommerce Search Engine Optimization for Hair Salons

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

We often help hair salons with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Hair Salons

This is the most popular ecommerce platform for startups and small small businesses.

We often help hair salons on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template problems, fix broken links, and much more! Read more about our Shopify search engine optimization services.

When talking to SEO companies targeting hair salons, make sure to ask if they have in-house web developers, or if technical search engine optimization plans must get outsourced to other firms.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Hair Salons

Here are our favorite tips to offer hair salons, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to full-service hair salons, hair cutting chains, blowout bars, children's hair salons, bridal hair and makeup companies, hair coloring and highlighting salons, hair extension and wig companies, natural hair care salons, perms and texture salons, hair removal and waxing studios, nail salons, and hair salons.

Technical SEO Tips for Hair Salons

  • Ensure your website has a responsive design that works well on mobile devices, as many people search for hair salons on their smartphones and tablets.
  • Review your website's speed with a tool like Google PageSpeed Insights to ensure fast loading times, which can improve user experience and search engine rankings.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console to help search engines index your website and easily find all the pages related to hair services such as haircuts, color treatments, and styling.
  • Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about hair services or packages.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages.

On-Page SEO Tips for Hair Salons

  • Use relevant keywords, such as haircuts, styling, and coloring, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your hair services, such as balayage or hair extensions, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as hair salon equipment or hair product brands, to help search engines understand the context of your images and improve the accessibility of your website.
  • Create high-quality, original content that targets your audience's search intent, such as hair care tips or seasonal hair trends, to establish authority and build trust with potential customers.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as booking or pricing information.
  • Use descriptive URLs with relevant keywords, such as /haircuts/styling, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a hair salon.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings.

Off-Page SEO Tips for Hair Salons

  • Build high-quality backlinks from relevant websites, such as beauty blogs or lifestyle magazines, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Instagram and Facebook to showcase your hair services, engage with customers, and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a hair salon.
  • Collaborate with other local businesses, such as fashion boutiques or nail salons, to cross-promote services and build backlinks to each other's websites.
  • Participate in local business directories and citation sites, such as The Professional Beauty Association and Salon Finder, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as video tutorials or before-and-after transformations, to attract backlinks and improve your website's authority.
  • Use influencer marketing to reach a wider audience and showcase your hair services to potential customers.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible hair services.

SEO for Hair Salons

Popular Keywords for Hair Salon SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your hair salon? We've got you covered!

Before starting an SEO service for a hair salon, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you specialize in hair coloring and want to attract clients looking for the latest trends. Perhaps you just don't feel like you are getting enough leads for your bridal hair services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Hair Salons

  • Hair salons [city/area]
  • Hair stylists [city/area]
  • Haircuts [city/area]
  • Hair coloring [city/area]
  • Balayage [city/area]
  • Highlights [city/area]
  • Blowouts [city/area]
  • Hair extensions [city/area]
  • Keratin treatments [city/area]
  • Bridal hair [city/area]
  • Updos [city/area]
  • Hair straightening [city/area]
  • Perms [city/area]
  • Men's haircuts [city/area]
  • Facials [city/area]
  • Waxing [city/area]

Pro Tip #1: Hair salons often target keywords related to their services and location. This helps you attract potential clients who are searching for hair salons or specific hair services in the area they live in.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "balayage for dark hair in Chicago" may be easier to rank for than just "balayage".

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