We provide hair salons a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We have more than 18 years of experience providing professional SEO services! We've offered hair salons an array of SEO campaigns, including local, enterprise, franchise, and ecommerce.
The way we go about our hair salon SEO services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website placements on search engine result pages (SERPs).
Before starting an SEO campaign for hair salons, it is important to determine your goals and how you will measure your success.
You can still make adjustments to your hair salon SEO campaign though. If and when we find that a certain SEO tactic is getting you more website traffic for your hair salon, we'll probably adjust the plan to take advantage of that.
Read on if you want your hair salon to rank higher in search engines!
We have experience offering local, enterprise, franchise and ecommerce SEO services for hair salons, one of which should be helpful to your hair salons. If you choose us for your digital marketing, we'll build out a professional SEO strategy for your hair salons.
Local search engine optimization is the most common type of SEO campaign for hair salons. Through this type of SEO, we can help your local hair salons show up higher in search engine results.
For example, hair salons in Chicago would want to show up higher in organic search results for "Chicago hair salons." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your hair salon would show up higher in Google Maps if you did these types of SEO improvements.
It's not uncommon for local SEO campaigns for hair salons to cost $800 or more a month.
For big SEO projects, we also offer enterprise-level SEO which involves a more comprehensive SEO strategy.
This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. In an enterprise SEO campaign, your hair salon can expect to see a serious amount of effort put forth from our team to audit your entire website and past SEO efforts, build out a content marketing strategy, then move into technical, on-page and off-page SEO services.
The recommended budget of enterprise SEO for hair salons usually starts at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your hair salon locations.
We do all the local SEO services previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The budgets of franchise SEO campaigns for hair salons are often $2,000 or more per month.
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
If you are searching for a top SEO agency for your hair salon to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with an SEO company that has onsite ecommerce developers and SEO experts is the best choice for your hair salon. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.
The average costs of ecommerce SEO campaigns for hair salons is often $1,600 or more each month.
Our SEO company groups its hair salon SEO services into three categories: technical, onsite, and offsite search engine optimization.
Technical SEO is familiar to most hair salons. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. We have a talented group of in-house web developers for hair salons that can help fix all your technical SEO issues in WordPress or Shopify.
Many hair salons don't like doing on-site SEO themselves because they aren't fans of writing content. That isn't an issue to us, we enjoy content creation! With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in search engines. Beyond that, we also offer hair salons on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.
We often find hair salons have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. It's time to check your backlink profile if you've been struggling to rank for your targeted keywords for years. We help hair salons perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for hair salons for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
As an award-winning SEO agency helping hair salons, we have in-house web developers who work in tandem with our SEO team. We can do search engine marketing for hair salons using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
The most popular CMS platform we've seen used by hair salons is WordPress. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
It's no wonder WooCommerce is so popular since it's WordPress' standard e-commerce plugin. We often help hair salons with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
This is the most popular ecommerce platform for startups and small businesses. We often help hair salons on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template issues, fix broken links, and much more! Read more about our Shopify SEO services.
If you're looking for search engine optimization companies working with hair salons, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
Before starting an internet marketing campaign for your hair salon, it is important to determine where you are currently at for placements and what issues exist on your website.
It will help us deliver on your hair salon search engine optimization campaign if we have that information.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
It'll help you figure out what your SEO goals should be in the beginning of the campaign for your hair salon website.
We must work with you to set expectations for the search engine optimization service for your hair salon.
As a starting point, it's not a good idea to expect huge SEO results for your hair salon within the first few months. Instead, you should view SEO for your hair salon to be a long-term service, which will likely be necessary for years to come.
That isn't a biased viewpoint from an SEO provider for hair salons. That is the reality of hair salon SEO. If your hair salon website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Instead, Google looks at your hair salon website presence, your landing pages, your backlink profile, your SEO strategy, and your website history when determining your placement. Running SEO campaigns for hair salons for a couple months isn't going to provide you long-term benefits. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
In addition to that, it is important you understand how to gauge success in the early months of an SEO campaign. Google Analytics isn't a good early indicator of improvements from your hair salon SEO efforts. Why? Because SEO starts with increasing placements in search results, which eventually lead to increased traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. It isn't until you get into the first page of search results with other hair salons that you'll start to see measurable traffic improvements in Google Analytics.
It is important to understand we may need to adjust the strategy and tactics applied to your hair salon SEO service.
We might discover SEO outcomes in areas we didn't expect! Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
Rather than continuing down a path that isn't providing your hair salon a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
We want you to feel like a part of our search marketing firm at all times.
There are many reasons to choose our internet marketing agency for your hair salon SEO service, including:
You are in complete control of your Hair Salon SEO budget. Answer a few simple questions about your needs and our Hair Salon SEO cost calculator will show you how affordable our Hair Salon SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.