Travel SEO Services

Managed Travel SEO!

We provide travel companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

Search Engine Optimization Agency for Travel Agents

We have more than 18 years of experience providing professional SEO campaigns!

In this time, we've offered travel companies a wide range of search engine optimization services, including ecommerce, local, franchise, and enterprise.

We combine on-page, off-page, and technical search engine optimization in our travel agent SEO campaigns. You'll get a balanced approach to optimizing your WooCommerce, Shopify, or WordPress search engine rankings.

Here's what you need to know if you want your travel company to rank higher in searches!

Types of Travel Agents We Help

We work with a wide variety of travel agents. The SEO services discussed below will help provide search engine optimization for travel agents and even:

  • SEO for Full-service Travel Agencies
  • SEO for Online Travel Agencies
  • SEO for Leisure Travel Agencies
  • SEO for Corporate Travel Agencies
  • SEO for Adventure Travel Agencies
  • SEO for Cruise Travel Agencies
  • SEO for Luxury Travel Agencies
  • SEO for Destination Wedding Travel Agencies
  • SEO for Group Travel Agencies
  • SEO for Niche Travel Agencies
  • SEO for Safari Travel Agencies
  • SEO for Travel Insurance Providers

A Few of Our SEO Experts

Melanie PAshton HEmily LHope KDavid WCorey G

Our Travel Agent SEO Services

Prior to accepting travel company search engine optimization projects, we like to conduct a comprehensive review of your website and its backlinks.

By conducting this review, we gain a more comprehensive understanding of your website's SEO, including its technical, on-page, and off-page elements. We use this approach as it is the best way (in our opinion) to begin travel agent search engine optimization, in contrast to making changes to your website without a well-defined strategy.

To clarify the scope of our professional travel agent SEO services, let's talk about each of the main areas of SEO to help you gain a better understanding:

Technical Search Engine Optimization Services for Travel Companies

Almost every travel company knows about technical SEO.

This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile problems, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing concerns discovered in your search engine optimization scan.

We have a talented group of in-house website developers for travel companies that can help fix all your technical SEO concerns in WordPress or WordPress.

On-Page SEO Services for Travel Companies

We often find travel agents hate performing on-page SEO themselves because they aren't good at content writing. No problem at all, content creation is a passion of multiple people on our team!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content plan through proper keyword research and extensive competitor review to help improve the chances of our content placing in search results.

We'll also help travel companies with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Page SEO Services for Travel Companies

We often find travel agents have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink quality.

We help travel companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for travel agents for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Travel Company SEO Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to search engine optimization within your marketing budget. While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

You can get an approximate cost for your search engine optimization campaign by using the pricing calculator below.

Travel SEO Cost Calculator

Answer a few simple questions about your needs and our Travel SEO cost calculator will show you how affordable our Travel SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Travel Companies

We have experience offering ecommerce, local, local and franchise SEO campaigns for travel companies, one of which should be helpful to your travel agents. If you choose us for your online marketing, we'll build out a professional search engine optimization service for your travel agents.

Local Search Engine Optimization Campaigns for Travel Agents

The most common type of SEO campaign we advertise for travel agents is our nearby SEO. This is the service of helping a local area travel agent show up higher in search engine results.

For example, travel agents in Chicago would want to be seen higher in organic search results for "Chicago travel agents." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink strength, reviews of your business listings, and possibly even conversion rate optimization. Your travel company would show up higher in Google Maps if you did these types of SEO improvements.

The budgets for local search engine optimization services for travel agents are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Travel Agents

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based business.

This typically involves targeting extremely competitive keywords on a national level or managing the search engine optimization services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. With large scale SEO, you can expect a serious amount of effort put forth from our search engine optimization team. We'll scan the past SEO efforts for your travel company website, build out a content marketing plan, then we'll move into off-page, technical, and on-page search engine optimization campaigns.

Budgets of enterprise SEO campaigns for travel agents usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Travel Agents

In a lot of ways, franchise SEO is like local area SEO - it's all about the franchise owners. This search engine optimization campaign helps improve local visibility for each of your travel company locations.

For this type of service, we perform all the previously mentioned local search engine optimization services, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise search engine optimization campaigns for travel agents are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce Search Engine Optimization Campaigns for Travel Agents

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce organization.

Are you searching for an outstanding search engine optimization firm for your travel company to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. Travel Agents should work with our search engine optimization company that has onsite ecommerce developers and SEO specialists. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The budgets of ecommerce website search engine optimization campaigns for travel agents are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Travel Agent Search Engine Optimization

As an award-winning SEO agency helping travel companies, we have in-house website developers and PPC professionals who work in tandem with our SEO team. This provides our search engine optimization company a competitive advantage when performing search engine marketing for travel agents within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Travel Agents

WordPress is the most popular CMS for travel agents.

It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.

WooCommerce SEO for Travel Agents

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

For our WooCommerce SEO plans, we often help travel companies build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Travel Agents

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help travel companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template errors, fix broken links, and much more! Read more about our Shopify search engine optimization campaigns.

When speaking with search engine optimization firms for travel companies, ask if they have in-house web developers, or if technical search engine optimization services have to be outsourced.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Travel Agencies

Here are some tips to help travel agencies improve their SEO, divided into technical, on-page, and off-page strategies. These SEO tips apply to full-service travel agencies, online travel agencies, leisure travel agencies, corporate travel agencies, adventure travel agencies, cruise travel agencies, luxury travel agencies, destination wedding travel agencies, group travel agencies, niche travel agencies, safari travel agencies, travel insurance providers, and other travel companies.

Technical SEO Tips for Travel Agencies

  • Ensure that your website has a mobile-friendly design and responsive layout that adapts to different screen sizes and devices, such as smartphones, tablets, or laptops, to improve user experience and search engine rankings.
  • Check your website's loading speed and performance using tools like Google PageSpeed Insights, GTmetrix, or Pingdom, and optimize your images, videos, scripts, and code to reduce the page size and loading time, which can affect both user satisfaction and SEO.
  • Use HTTPS encryption and SSL certificates to secure your website and protect your visitors' data, especially if you collect or process sensitive information, such as credit card details or personal details, online.
  • Create and submit an XML sitemap to Google Search Console or other search engines to help them crawl and index your website's pages more efficiently, and to ensure that your content is up-to-date and relevant to your target audience.
  • Implement structured data or schema markup on your website, using tools like or JSON-LD, to help search engines understand and display your content better, such as your business name, address, hours, reviews, or events.
  • Use canonical tags or redirects to avoid duplicate content issues, which can confuse search engines and dilute your SEO efforts, especially if you have multiple versions of the same page or content.
  • Monitor your website's crawl errors, broken links, and 404 pages, using tools like Google Search Console, Ahrefs, or Screaming Frog, and fix them promptly to avoid losing traffic and ranking opportunities.

On-Page SEO Tips for Travel Agencies

  • Research and use relevant keywords and phrases that your target audience uses to search for travel-related products or services, such as flights, hotels, tours, or activities, and include them in your page titles, meta descriptions, headers, subheaders, and content.
  • Optimize your website's content and images for local or regional SEO, especially if you serve a specific geographic area or niche, by including location-specific terms, landmarks, or attractions, and using Google My Business or other local listing services to enhance your visibility and reputation.
  • Use high-quality and engaging visuals, such as photos, videos, or virtual tours, to showcase your destinations, products, or services, and to attract and retain your visitors' attention and interest.
  • Include customer reviews, ratings, or testimonials on your website, using platforms like TripAdvisor, Trustpilot, or Yelp, to increase your credibility and social proof, and to encourage more bookings or inquiries from your potential clients.
  • Use internal linking and cross-linking to connect your related pages, services, and destinations, and to distribute your SEO authority and relevance throughout your website, which can improve your ranking for multiple keywords and topics.
  • Optimize your website's URLs and slugs by using descriptive and concise terms, such as "" instead of "", to make them more readable, memorable, and shareable, and to help search engines understand your content better.
  • Create and publish high-quality and informative content that answers your visitors' questions, concerns, or interests, such as travel guides, tips, or reviews, and that aligns with your branding, values, and target audience.
  • Optimize your website's navigation, structure, and usability to make it easy for your visitors to find what they are looking for, and to encourage them to explore more pages, book more trips, and share their experience with others.

Off-Page SEO Tips for Travel Agencies

  • Build high-quality and relevant backlinks from reputable and authoritative sources, such as travel blogs, media outlets, or influencers, by creating shareable and valuable content, engaging with your partners and customers, or sponsoring events or campaigns.
  • Optimize your social media profiles and activities to increase your brand awareness, engagement, and loyalty, and to drive more traffic and leads to your website, by using targeted and creative posts, hashtags, or ads, and by monitoring and responding to your followers' feedback or inquiries.
  • Encourage your satisfied customers to leave positive reviews and ratings on popular review platforms, such as Google My Business, Yelp, or TripAdvisor, and to share their experiences on social media or word-of-mouth, which can boost your reputation and referral traffic.
  • Collaborate with other local or global businesses or organizations, such as airlines, hotels, or tourism boards, to create joint promotions, partnerships, or events, and to increase your exposure, influence, and outreach.
  • Participate in travel directories, forums, or listing sites, such as Expedia,, or TripAdvisor, to showcase your products and services, to increase your visibility and reach, and to attract more leads and bookings.
  • Create and distribute informative and visually appealing infographics, maps, or charts related to travel statistics, trends, or insights, which can attract and engage your target audience, and generate more shares and links.
  • Use video marketing and storytelling to showcase your destinations, experiences, or values, and to create emotional connections and trust with your viewers, using platforms like YouTube, Vimeo, or Instagram.
  • Monitor and manage your online reputation and presence, by using tools like Google Alerts, Mention, or Brand24, to track and respond to your mentions, reviews, or feedback, and to maintain a positive and professional image and voice online.

SEO for Travel Agents

Popular Keywords for Travel SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your travel agency? We've got you covered!

Before starting an SEO service for a travel agency, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of travel packages you'd like to promote in your area. Maybe you just launched a new tour package and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Travel Agencies

  • Travel agency [city/area]
  • Travel agent [city/area]
  • Tour packages [city/area]
  • Cruise packages [city/area]
  • Adventure travel [city/area]
  • Luxury travel [city/area]
  • Honeymoon packages [city/area]
  • Group travel [city/area]
  • Last-minute travel deals [city/area]
  • International travel [city/area]
  • Domestic travel [city/area]
  • Business travel [city/area]
  • Family vacation packages [city/area]
  • Disney vacation packages [city/area]
  • Romantic getaway packages [city/area]
  • All-inclusive vacation packages [city/area]

Pro Tip #1: Travel agencies often target keywords related to their travel packages and location. This helps you attract customers who are searching for travel packages in the area.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "luxury honeymoon package in Hawaii" may be easier to rank for than just "honeymoon packages".

Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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