Investing in eCommerce SEO strategies is critical to the success of an online business. If you are looking to increase the visitors to your website and grow your business, then SEO is the way to go. In this post, we look at the best eCommerce SEO strategies for maximizing revenue. These strategies will not only generate more traffic, but they also make it easier for website visitors to find exactly what they want and convert into a sale. If you’ve got some of these outdated SEO tactics lurking about on your website, learn about how we can improve your SEO strategy by giving our team a call at (800) 796-8263 today.
9 Essential Ecommerce SEO Strategies
1. Keyword Research
Making a list of keywords is the first step in any effective SEO strategy. These are words that your target audience frequently types into Google. By creating content for these keywords, your page will show up when your audience uses Google.
It’s advised to make a page around each main keyword, and then fill that page with a bunch of other keywords in that same category. To find keywords, you can use one of the many keyword tools on the market. Ahref and Semrush are great, but you can also use Google’s auto-predict function to find what your audience is searching for.
2. Site Architecture
This is something you should invest time in when it comes to SEO. The architecture of your site will have significant impact on how well your pages are served by Google. Optimizing your site architecture is all about making sure that content, images, videos etc are grouped logically so as not to confuse crawlers.
You should have a site map in place, as well as having the correct tags associated with pages, which will help the crawlers know what they are looking at (and if any of them need to index or crawl again).
3. On-Page SEO
Content is the cornerstone of your on-page SEO. It’s what search engines index and it’s more than just a collection of words, it needs to be structured in such a way that Google will reward.
To do this you need to make sure that headlines accurately describe content (so as not to mislead), subheads are relevant and informative enough without giving away too much detail, paragraphs are broken up into bullet points where appropriate, and there is sufficient spacing. All these techniques help create an easy read for both humans and bots alike, which will result in better rankings from the search engines.
4. Local SEO
If you have any physical stores, you will want to implement some form of local SEO. Local results appear when someone in a local area uses Google to search for your service or product. You may have noticed this when you searched to find out when your local supermarket was closing. Local SEO tips include:
– Putting your address on your homepage and site map, so it can be found easier.
– Adding location details to pages with products or services relevant to the local area e.g., ‘Areas Served: Newcastle Upon Tyne’. You may need to use a Google My Business account for this if you don’t have one already.
– Adding location information to your images so that search engines can find them more easily e.g., ‘Kingston upon Hull’ in the filename or meta data for an image with a view of Kingston Upon Hull on it).
The consequences of not targeting your marketing locally are that you may lose out to competitors who show up higher on the search results page. The good news is that it’s relatively easy and cost-effective for businesses to make sure they’re ranking highly in local searches, as long as they follow a few simple steps.
5. Content Marketing
Content marketing is about creating and sharing quality content that will appeal to your target audience. It can be seen as a way of establishing authority in a niche or industry, but it also helps to rank for specific keywords and get found by your customers.
This content should be promoted to attract both visitors and backlinks to your website. You see, when you make great content, other websites will link to you as a source. These links will show Google how much of an authority you are, and then rank you higher for that search term.
6. Link Building
Backlinks are links from other web pages to yours. They are seen by Google as authority signals, which is why they positively reward websites with a strong backlink profile.
There are many ways to build links, but most fall into one of two categories:
· Natural link building – posting great content and waiting for others to link to it
· Black hat link building – trying to game the system by paying for links
You can attract natural links by publishing a lot of high quality content, and then promoting it to various outlets.
You can also pay for links from reputable vendors. However, you have to be careful and do your due diligence on the type of link you’re getting for your money. It’s best to stay away from spammy links that can harm your site in the long run.
7. Create Dynamic Meta Descriptions
The Meta tag is a small piece of text that describes what your website is about. It’s a snippet of text which will appear in search engine results, and should be short enough for people to read it at a glance. So make sure you have an engaging description that makes someone click.
8. Prioritize Speed
Another factor when it comes to search engine rankings is speed. It’s important to deliver content as quickly as possible without any errors or delays, so both your visitors and the search engines can enjoy easy access to what you have on offer. In a world of instant gratification, no one wants to wait more than a few seconds for a web page to load – no matter how good your product is!
9. Drive Social Signals
It’s important to have a social media presence and create content that will be shared. The more shares, the better your rankings will be in search engines. Shareable content should also entice people back onto your site so they can buy something or sign up for an email newsletter.
Ecommerce SEO Strategies in Conclusion
So there we have it – the top eCommerce SEO strategies you need to know about. It’s important to pay attention to each one, instead of picking and choosing where to spend your resources.
Get it right, and you will be rewarded with organic leads on a consistent basis. It’s important to note that SEO is a long-term game, so commit to your strategy and don’t give up after a few weeks.
We Are the Experts in Ecommerce SEO Strategies
Why hire WebCitz for your eCommerce SEO strategy? Since 2004, our in-house team of digital marketing experts and web developers have been providing professional eCommerce services for many happy clients. We enjoy building a relationship with our customers – from the largest sports outlet stores to the smallest veterinary clinics.
Our dedicated team of eCommerce marketing experts want to partner with you to drive traffic to your site, increase conversions, and generate sales. At WebCitz, we don’t use cookie-cutter SEO plans, but rather develop a specific, customized strategy by taking into account the unique needs of your online business. Schedule a call with us today and we’ll discuss your products, services, competitors, and SEO strategy. Get started by giving our team a call today at (800) 796-8263.