Tucson Digital Marketing

What is Website Advertising for Tucson, AZ Organizations?

In a most simple definition, digital marketing throughout Tucson is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Most Tucson organization owners think of internet advertising as another phrase for SEO or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Tucson-based businesses.

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Tucson and the rest of the country.

For example, the best online advertising services in Tucson will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Tucson business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Tucson by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Tucson-area websites, our website advertising firm also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, and Yuma small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Solutions for Tucson Small Businesses

We are a team of online advertising consultants, just 1784.1 miles away, with diverse knowledge and experience in the latest website advertising trends for Tucson organizations. Take advantage of our experience in more than 100 business industries throughout Tucson, and the rest of the country, to help drive traffic and get conversions across your digital assets.

SEO Strategies for Tucson, AZ Small Businesses

If you want your website to appear on the first page of search results throughout Tucson for competitive phrases, you must take a holistic approach to your website marketing plan. This means reviewing your off-page, technical, and on-page SEO, since all three aspects of search engine optimization work together, to show value to search engines.

New online marketing customers in Tucson often have problems with website speed, content quality, and backlink quality. Technical, on-page, and off-page SEO can fix each of these glitches and more. Here's what each Tucson SEO package offers:

• Technical SEO plans for Tucson organizations involve things like page speed, website hosting, site security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Tucson website. You typically need the assistance of Tucson website developers to improve technical SEO concerns since they are often related to the platform or theme used on your website. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
• Onsite search engine optimization for Tucson websites includes factors such as page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, and page titles. If you improve these on-site SEO factors, search engines will better understand the value of your content and recognize you as an authority in Tucson or the whole country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. It's never too late to start creating content for your digital marketing plan in Tucson.
• A big part of Tucson SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Tucson website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your Tucson website marketing plan can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of search engine optimization have been optimized, but one was neglected. You should evenly distribute your attention to ensure Tucson competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Services for Tucson, AZ Companies

Although we've already discussed the importance of building authoritative links in off-page search engine optimization, it's worth pointing out again since Tucson organization owners often don't understand this part of SEO.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in nearby Tucson search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and site is on a given subject.

To improve your own pages, you must improve quality backlinks to your home page and interior pages with white-hat SEO backlink authority building services. You need to think of this as a long-term plan for your Tucson digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Tucson search results. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Tucson site from relevant pages and social accounts. Most of all, you need to keep the backlink strength of your Tucson website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

When it comes to Tucson website marketing, we use numerous white-hat link building techniques, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Tucson competitors.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Tucson website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Tucson business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Scaning your Tucson competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Services for Tucson, AZ Businesses

Your online reputation in Tucson and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Tucson, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Tucson brand.

We can help Tucson company owners develop a review generation program within their website marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

For ecommerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Tucson, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Tucson doctors or Tucson lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Tucson website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Tucson.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Content Marketing Plans for Tucson, AZ Businesses

Most Tucson small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Tucson websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Tucson begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Tucson website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Tucson digital marketing company. These are all effective ways to market content if you implement them correctly within your Tucson organization.

Social Media Marketing Strategies for Tucson, AZ Companies

The use of social media advertising in Tucson website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Tucson company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Tucson small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Tucson companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Tucson digital marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Tactics for Tucson, AZ Businesses

The use of Tucson search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Tucson business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Tucson digital marketing tactic. For any search advertising campaign in Tucson, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Revenue Funnel Development for Tucson, AZ Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Tucson company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Tucson company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Tucson organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona businesses. To develop a sales funnel that produces value for your Tucson business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Tucson internet marketing campaign.

Conversion Optimization for Tucson, AZ Companies

There is almost no reason to neglect conversion rate optimization within Tucson website advertising strategies. This is a critical aspect of any type of digital marketing in Tucson since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Tucson business might not work for a different Tucson business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Tucson websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Tucson, and many other factors.

Email Marketing Strategies for Tucson, AZ Small Businesses

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Tucson digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Tucson email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Lead Gen Plans for Tucson, AZ Businesses

For local service providers in Tucson, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Tucson lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Tucson company.

Video Marketing for Tucson, AZ Businesses

As a comprehensive digital marketing agency for Tucson, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Tucson online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Tucson website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Tucson, AZ Website

If you manage a business in Tucson that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Tucson digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Arizona business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Tucson, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Tucson or within Arizona.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Tucson, website advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Tucson!

How to Develop Tucson, AZ Digital Marketing Campaigns

Before starting your digital advertising service for your Tucson-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Tucson internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Tucson or beyond is important. This helps you tailor your Tucson online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Tucson audience. By doing this, you'll make sure your Tucson website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Tucson digital plan. In internet marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider PPC advertising for your Tucson small business and its digital assets. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Tucson that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Tucson residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Tucson website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Tucson website visitors.

6.) Strategize for consistent testing

If you've got all these Tucson website advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Tucson digital advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Tucson, AZ Internet Advertising Strategies

We want to be the online advertising partner of your Tucson business! There are many factors to consider when researching Tucson website advertising firms. With more than 18 years of experience, you know you can trust the Tucson digital marketing tactics we suggest for your organization. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Tucson because of the effective implementation of our own website marketing plan.

However, you should select our digital marketing agency because you feel confident we're the right team for your Tucson small business. We are only a short drive of 1 day and 3 hours away from you in Tucson, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our internet marketers if you need Tucson marketing services:

• Our company has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new customers in Tucson from our own website marketing plans.
• You likely found our website in Tucson after performing an online search for a service we offer.
• We do not outsource Tucson digital marketing plans since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Tucson online advertising strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Tucson digital marketing companies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us