Kelowna, BC Digital Marketing

What is Digital Marketing for Kelowna, BC Businesses?

In a most simple definition, digital marketing throughout Kelowna is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Kelowna business owners. While both of those services are used in website marketing, neither fully explain the depth of a modern online marketing program for Kelowna-based businesses.

Today's website advertising campaigns often include dozens of digital marketing strategies, all working in tandem to help you improve visibility and conversions throughout Kelowna, British Columbia or nationwide.

For instance, the best digital marketing services in Kelowna will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Kelowna business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Kelowna by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Kelowna-area websites, our digital marketing company also offers Vancouver, Surrey, Burnaby, Abbotsford, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a professional internet marketing service.

Our Digital Marketing Services for Kelowna Small Businesses

We are a team of digital marketing specialists, just 3038.7 kilometers away, with diverse knowledge and experience in the latest online marketing trends for Kelowna businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Kelowna, and the rest of the country, so let's work together.

SEO Strategies for Kelowna, BC Small Businesses

To bring your website into the first page of search results throughout Kelowna for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in Kelowna often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Kelowna SEO service offers:

• Technical SEO services for Kelowna businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Kelowna website. You'll typically need Kelowna website developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
• There are several factors involved with on-page SEO for Kelowna websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Kelowna or the entire country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. It's never too late to start creating content for your website advertising campaign in Kelowna.
• A big part of Kelowna SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Kelowna website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Kelowna digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Kelowna competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Kelowna, BC Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Kelowna business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Kelowna search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Kelowna digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Kelowna search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Kelowna website from relevant pages and social media accounts. You want to keep your Kelowna website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize a number of white-hat link building techniques in our Kelowna digital marketing services, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Kelowna website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Kelowna business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Scaning your Kelowna competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Kelowna, BC Online Reputation Management Services (ORM)

Search engines use your online reputation in Kelowna to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Kelowna to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kelowna brand.

We can help Kelowna small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kelowna storefront. Online shoppers in Kelowna want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Kelowna doctors or Kelowna lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Kelowna.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Kelowna, BC Small Businesses

Businesses in Kelowna use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Kelowna websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kelowna begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kelowna digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Kelowna digital marketing agency. These are all effective ways to market content if you implement them correctly within your Kelowna business.

Social Media Advertising Services for Kelowna, BC Small Businesses

The use of social media ads in Kelowna digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Kelowna company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Kelowna companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Kelowna small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Kelowna internet advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Kelowna, BC Small Businesses

The use of Kelowna search engine marketing in online marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Kelowna business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Kelowna digital marketing strategy. For any search engine marketing campaign in Kelowna, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Kelowna, BC Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kelowna company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kelowna business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Kelowna business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia businesses. To develop a sales funnel that produces value for your Kelowna business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kelowna website advertising campaign.

Conversion Rate Optimization (CRO) for Kelowna, BC Small Businesses

There is almost no reason to neglect conversion rate optimization within Kelowna digital marketing services. This is a critical aspect of any type of digital marketing in Kelowna since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Kelowna business might not work for a different Kelowna business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kelowna websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kelowna, and many other factors.

Email Marketing Services for Kelowna, BC Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kelowna digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Kelowna email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Kelowna, BC Small Businesses

For local service providers in Kelowna, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kelowna lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Kelowna small business.

Video Marketing for Kelowna, BC Small Businesses

As a full-service internet advertising company for Kelowna, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kelowna online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kelowna website marketing campaigns to bring life to paid campaigns.

Promotional Products for Kelowna, BC Small Businesses

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Kelowna, BC Website

If you manage a business in Kelowna that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kelowna website advertising services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital marketing strategy within your British Columbia business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Kelowna, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Kelowna or across British Columbia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Kelowna, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Kelowna!

How to Develop Kelowna, BC Digital Marketing Programs

Before starting a digital marketing campaign for your Kelowna-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Kelowna or beyond. You can then make sure you're targeting your Kelowna digital advertising to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kelowna audience. You'll be able to focus on the right keywords for your Kelowna internet marketing and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Kelowna digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

You should consider paid advertising for your Kelowna business. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Kelowna paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Kelowna lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your Kelowna website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Kelowna website visitors.

When you have all of these Kelowna internet advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Kelowna online marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Kelowna, BC Internet Marketing Services

We want to be the online advertising partner of your Kelowna small business or large corporation! When researching Kelowna website marketing companies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Kelowna digital marketing strategies we suggest for your business. These are often the same Kelowna digital marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Kelowna probably has a lot to do with our own digital advertising campaign.

However, you should select our internet marketing agency because you feel confident we're the right team for your Kelowna business. We are only a short drive of 1 day and 5 hours away from you in Kelowna, but that time is reduced to seconds for phone and email communication! Here's why we suggest our digital marketers for your Kelowna marketing:

• Our company has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Kelowna from our own online advertising campaigns.
• You likely found our website in Kelowna after performing an online search for a service we offer.
• We don't outsource Kelowna website marketing services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're specialists in WordPress, WooCommerce, and Shopify for any Kelowna digital marketing campaigns that need website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

When it comes time for your small business or large corporation to start the search for Kelowna digital advertising firms, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.