Chico Digital Marketing

What is Online Marketing for Chico, CA Companies?

Simply put, website marketing throughout Chico is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid ads to most Chico business owners. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Chico-based small businesses.

Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help you drive visibility and conversions throughout Chico, California or nationwide.

For example, the best digital advertising packages in Chico will include strategies to:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Boost your Chico business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Chico by using content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Chico-area websites, our internet advertising company also offers Anaheim, Bakersfield, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium website marketing service.

Our Website Advertising Strategies for Chico Businesses

We're a team of digital advertising consultants, just 2131.3 miles away, who know and understand the latest internet advertising trends for Chico small businesses. We've helped build traffic and grow conversions across more than 100 business industries in Chico, and the rest of the country, so let's work together.

Search Engine Optimization Plans for Chico, CA Businesses

To bring your website into the first page of search results throughout Chico for competitive phrases you must take a holistic approach to SEO within your internet advertising plan. This means reviewing your off-page, technical, and on-page SEO, since all three aspects of SEO work together, to show value to search engines.

New digital advertising clients in Chico often have glitches with website performance, content quality, and backlink quality. Technical, on-page, and off-site SEO can fix each of these issues and more. Now let's take a look at each of these Chico search engine optimization packages:

• Technical search engine optimization plans for Chico companies involve things like page speed, website hosting, website security, XML sitemaps, website architecture, structured data, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your Chico site. Typically Chico website developers are needed to fix technical SEO glitches since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like Shopify and WordPress.
• On-Page search engine optimization for Chico websites includes factors such as content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, content silos, and content writing. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Chico or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your online advertising campaign in Chico.
• In Chico, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Chico website and content are worthy of third-party recognition, get natural backlinks to the homepage and interior pages.

In your Chico internet marketing plan, you can't focus just on one or two areas of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of search engine optimization have been optimized, but one was neglected. You should evenly distribute your attention to ensure Chico competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Game Plans for Chico, CA Organizations

We've discussed off-page SEO briefly, but it's worth mentioning again since Chico company owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Chico search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building plans, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Chico internet advertising plan. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Chico search results. You need to establish a link-building plan that will provide consistent and steady growth of quality backlinks to your Chico website from relevant pages and social accounts. The most important thing to do is keep your Chico website's backlink quality natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Chico digital marketing plans, we use white-hat link building plans like:

• Applying the "Skyscraper Technique" to a ranked content articles from Chico competitors to make it bigger and better.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Chico website.
• Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Chico small business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Adding your website to industry-specific directories by scanning Chico competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Solutions for Chico, CA Organizations

Your online reputation in Chico and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Chico to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Chico customers had.

We can help Chico small business owners develop a review generation program within their internet marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chico storefront. Online shoppers in Chico want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chico doctors or Chico attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Chico website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Chico.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Content Marketing Strategies for Chico, CA Small Businesses

Most Chico organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Chico websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chico begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chico online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chico website advertising firm. These are all effective ways to market content if you implement them correctly within your Chico business.

Social Media Ads Services for Chico, CA Businesses

The use of social ads in Chico online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Chico company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Chico organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads firm helps Chico businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads agency also recommends putting in place plans for conversion optimization and retargeting within these Chico website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Solutions for Chico, CA Small Businesses

The use of Chico search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your Chico small business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Chico website advertising plan. For any search ads campaign in Chico, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Chico, CA Organizations

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Chico company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Chico business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Chico business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California small businesses. To develop a sales funnel that produces value for your Chico business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chico digital marketing plan.

CRO for Chico, CA Businesses

There is almost no reason to neglect conversion optimization within Chico online advertising services. This is a critical aspect of any type of website advertising in Chico since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Chico small business might not work for a different Chico business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Chico websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Chico, and many other factors.

Email Marketing Solutions for Chico, CA Organizations

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Chico website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Chico email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Lead Generation Strategies for Chico, CA Small Businesses

For local service providers in Chico, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Chico lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Chico business.

Video Marketing for Chico, CA Small Businesses

As a complete website marketing company for Chico, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Chico internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chico online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Chico, CA Website

If you run a business in Chico that sells products or services, you're going to need marketing to boost sales. You might be thinking about Chico digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your California business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Chico, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Chico or within California.
• Chico website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Chico, website advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Chico!

How to Develop Chico, CA Digital Marketing Campaigns

To start your digital advertising service for your Chico business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Chico or beyond. This helps you tailor your Chico internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Chico audience. By doing this, you'll make sure your Chico online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Chico digital plan. In digital marketing, SEO moves the slowest. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Chico organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most PPC advertising plans in Chico that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Chico lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Chico website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Chico website visitors.

6.) Strategize for consistent testing

If you've got all these Chico internet marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Chico online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Chico, CA Website Advertising Strategies

Our goal is to be your Chico business digital advertising partner! When researching Chico internet marketing agencies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Chico online marketing plans we suggest for your business. These are often the same Chico website advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Chico because of the effective implementation of our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Chico company. We are only a short drive of 1 day and 8 hours away from you in Chico, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our digital marketers if you need Chico marketing plans:

• We've been in business since 2004, so we've got more than 18 years of experience.
• We get most of our leads and new clients in Chico from our own digital marketing plans.
• You probably found us in Chico after searching for a service we offer.
• Our marketing team performs all of our Chico internet advertising plans, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Chico digital marketing strategies that involve website design or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

Our online marketers are the ones you should keep in mind when you need Chico online advertising agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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