Fresno Digital Marketing

Website Marketing in Fresno

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Fresno clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Fresno Website Marketing Specialists

We're a results-driven digital marketing agency serving small businesses in Fresno.

To help attract new audiences and boost brand awareness, our Fresno-focused internet marketing specialists help clients with search engine optimization strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more, we help you convert customers and make money!

We often provide Fresno small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department.
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What is Website Advertising for Fresno, CA Organizations?

Simply put, digital marketing throughout Fresno is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fresno small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Fresno website advertising program entails.

Improving Website Visibility

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Fresno and the rest of the country.

For instance, the best internet advertising plans in Fresno will include these things:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
  • Boost your Fresno business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Fresno with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

If you live in Fresno, you probably love the Fresno State Bulldogs baseball team. Go Fresno State Bulldogs! In addition to marketing Fresno-area websites, our online marketing firm also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a skilled website advertising service.

A Few of Our digital marketing experts

Our Digital Marketing Services for Fresno Businesses

We're a team of digital advertising consultants who know and understand the latest internet advertising trends for Fresno small businesses. Take advantage of our experience in more than 100 business industries throughout Fresno, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Fresno paid advertising plans. Despite that simple explanation, let's explore it further.

To provide premium paid ads management, a paid advertising firm for Fresno often starts by getting to know your company and its business model. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Fresno, for example, are often only searching for quality leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Fresno PPC, it's important to understand what metrics will be used. Most Fresno paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Fresno small business needs to use multiple plans and marketing tools. Some of the best paid ads plans in Fresno strive to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make your Fresno business more profitable by acquiring qualified leads or selling online.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Present social proof through case studies, white papers, and video testimonials.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Fresno digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Fresno company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Fresno businesses, but it's expensive for those not ready to make the most of social ads.

Our social media ads agency helps Fresno small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Fresno digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Marketing

In online advertising, Fresno search engine ads is used to place ads on search engines like Google and Bing. Your Fresno small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Fresno online advertising strategy. To improve your return on investment with search advertising in Fresno, make a plan for retargeting and conversion rate optimization.

Search Engine Advertising

4.) Lead Generation

A local Fresno service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Fresno lead generation strategies are going to be critical.

Our online marketing team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Fresno small business.

Downloading Facebook Leads

5.) CRO

There is almost no reason to neglect conversion rate optimization within Fresno digital advertising services. This is a critical aspect of any type of internet advertising in Fresno since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Fresno business might not work for a different Fresno business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Fresno websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fresno, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Fresno company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Fresno small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Fresno small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California organizations. To develop a sales funnel that produces value for your Fresno business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fresno digital advertising service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Fresno digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Fresno email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Fresno organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Fresno websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Fresno begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fresno online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fresno website advertising firm. These are all effective ways to market content if you implement them correctly within your Fresno business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Fresno and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Fresno, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fresno brand.

For local service companies in Fresno, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fresno storefront. Online shoppers in Fresno want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fresno doctors or Fresno attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Fresno website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Fresno.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Google Business Profile Management

10.) Video Marketing

As a complete internet advertising company for Fresno, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Fresno digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fresno digital advertising services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Internet Advertising for Your Fresno, CA Website

If you run a business in Fresno that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Fresno online advertising services over other, more traditional, marketing tactics. Here are a few reasons why your California small business should embrace digital marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • Everyone in Fresno is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Fresno or within California.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with digital advertising in Fresno. We wish you the best of luck getting people to comment, like, and share your Fresno non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Fresno, CA Internet Marketing Campaigns

To start your online marketing service for your Fresno business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fresno website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Fresno or beyond is important. You can then make sure you're targeting your Fresno digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Fresno audience. By doing this, you'll make sure your Fresno digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Fresno digital strategy. Search engine optimization is the slowest moving online advertising strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Fresno small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Fresno paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Fresno residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Fresno website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Fresno website visitors.

6.) Strategize for consistent testing

If you've got all these Fresno digital advertising plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Fresno online marketing service, you should be optimizing conversion rates.

Fresno Web Designers

Why Choose WebCitz for Your Fresno, CA Website Advertising Strategies

Our goal is to be your Fresno business digital advertising partner! There are many factors to consider when researching Fresno internet marketing agencies. We've got 19 years of experience, so you can trust the Fresno online marketing plans we suggest. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Fresno probably has a lot to do with our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Fresno small business because you feel confident we are the right team for your Fresno company.

Our Team

You might want to consider these ideas from our website marketers if you need Fresno marketing services:

  • Our company has been around since 2004, so we have over 19 years of experience.
  • Digital marketing is our main source of leads and new clients in Fresno.
  • You probably found us in Fresno via an online search for a service we provide.
  • We don't outsource Fresno digital marketing plans because we have our own team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're consultants in WordPress, WooCommerce, and Shopify for any Fresno website marketing plans that need web development or web maintenance & support.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Fresno internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

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WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

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Rummeles Fine Jewelry

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