Welcome to our comprehensive guide featuring the top catering company websites, expertly curated by our talented team of web designers and developers. After diligently evaluating hundreds of catering company websites, we’ve ranked them based on crucial factors such as design, functionality, uniqueness, user experience, and other important grading criteria.
Our goal is to provide catering companies with an abundance of inspiration and ideas for their next website, ensuring an online presence that effectively showcases their culinary creations and entices potential clients.
In this article, we’ll explore the key components of a successful catering company website, including user-friendly navigation, appetizing visuals, engaging content, detailed service offerings, and a streamlined inquiry process that caters to various event types and sizes. This isn’t our first similar article – if you browse our best websites article you’ll find a collection of thousands of awe-inspiring websites organized into dozens of different business industries.
Join us as we delve into the world of exceptional catering company web design, and learn how to craft an online experience that sets your business apart in the competitive catering landscape.
Top Catering Company Website Designs
4. Blue Plate
11. Deborah Miller
15. Crave Catering
20. Chef Jack’s
21. Chef By Request
23. K.J. Catering
30. The Hind Quarter
31. RSVP Catering
How to Build a Great Catering Website
Are you in the process of building a new website for your catering company? How exciting!
Let’s walk through some of the most important steps in building a new, or redesigning an existing, catering company website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!
1.) Purchasing a Domain Name
Picking out a domain name for your catering website is a crucial step in establishing your company’s online identity. It serves as the address that visitors will use to access your catering website, and it plays a significant role in branding and recognition of your business.
Here’s a step-by-step process to help you choose the perfect domain name:
- Brainstorm: Start by thinking of ideas for your domain name, considering the name of your business, the type of catering services you offer, and your location.
- Simplicity: Try to keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
- Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is Main Street Catering Services, don’t register a domain name such as AnytimeCatering.biz.
- Availability: Check the availability of your desired domain names before proceeding. Most common domain names have already been purchased. If that is the case, see if your desired domain name is being used and available for sale. However, be cautious about investing too much money into buying a domain name.
- Domain Extensions: Consider which domain name extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are many other options available, such as .net, .org, or industry-specific extensions like .catering.
- Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. For example, avoid registering a domain name that includes another catering company’s business name or the name of a popular food brand.
- Register the Domain: Once you’ve settled on an available domain name, it’s time to register it through a reputable domain registrar. We have found GoDaddy and Namecheap to be the easiest to manage domain name registrations.
2.) Choosing a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your catering website.
Most catering companies are going to develop content-based websites with phone numbers, contact forms, live chats, or event schedulers to drive conversions.
WordPress is often a suitable platform for caterers. However, there are also options like Wix and other hosted website builders.
- WordPress: WordPress is a versatile and widely used content management system (CMS) that offers tremendous flexibility and customization options. It caters to all types of catering company websites, from simple websites showcasing menus to more complex sites offering online ordering or event booking functionality. With thousands of catering-inspired themes and helpful plugins available, WordPress allows you to create a highly customized website tailored to your catering company. It’s a great choice if you value control and want the ability to expand your website’s functionality over time. Although there is a hosted version of WordPress, most people who use WordPress have the open-source version installed on a web hosting account.
- Wix: The Wix platform offers many of the same page-building features. It is also a hosted solution. We’ve worked on catering websites built on Wix and found it to be a user-friendly page builder, so we confidently recommend it. With Wix, you won’t need a separate web hosting service.
It isn’t common to see catering companies building out ecommerce websites.
Web Hosting Requirements
If you choose a platform like WordPress or WooCommerce, you’ll need to find a web hosting service.
As a shameless suggestion, we often recommend our own web hosting service because of its compatibility with WordPress websites. For recommendations of reliable web hosting services from other hosting companies, consider the following options:
- WP Engine: This is one of our favorite web hosting services for catering companies. WP Engine offers a great control panel that simplifies the process of creating staging websites. Their seamless backup process ensures data protection. The only downside we’ve noticed is the limitations on PHP max_execution_time. Keep in mind that their pricing can increase quickly if you require upgraded services.
- SiteGround: We’ve always had a positive experience working with SiteGround. Their live chat and email support are excellent compared to more well-known hosting firms. We’ve never had to wait long to get in touch with someone, and the first person we interacted with usually resolved the issue. Their backup tools are user-friendly, and they offer reasonable pricing for catering companies.
3.) Selecting a Website Template
Most catering companies prefer to use pre-built website templates as they significantly reduce web development costs and turnaround time. However, if your catering business prefers a custom design, you can always hire a custom web developer or custom ecommerce developer to create a unique theme from scratch.
Let’s focus on suggestions for finding a pre-built website template for your catering website. Here are some links to the main theme marketplaces you can explore:
WordPress Catering Themes
Banquet – Themeforest
Royal Event – Themeforest
Alanzo – Themeforest
FlyFood – Themeforest
Wix Catering Themes
You can find free and paid themes in the Wix marketplace at wix.com. Some of these templates are great for catering companies.
4.) Creating Content & Adding Images
Now that you have your domain name, website platform, and theme in place, it’s time to start building content for your catering website!
Here are some helpful tips to create engaging and effective website copy specifically for catering companies:
- Know your target audience: Before writing any content, have a clear understanding of your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and resonate with them. This will help your catering business rank in search engines for relevant catering-related searches.
- Define your key messages: Determine the main messages you want to convey through your website content. These messages should align with your brand, highlight your unique advantages, and clearly communicate the benefits of your catering services.
- Keep it concise and scannable: Online readers tend to skim content, so make sure your writing is concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and improve readability.
- Create clear and compelling headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your catering business. A well-crafted headline can entice visitors to explore your website further and learn more about your services.
- Strategically incorporate keywords: Conduct keyword research to identify relevant keywords and incorporate them naturally throughout your content. This can improve your catering website’s visibility in search engine results. However, avoid keyword stuffing, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational manner that resonates with your catering audience. Avoid jargon or overly technical language unless your target audience specifically requires it. Engage your readers by addressing them directly and using a friendly, approachable style.
- Edit and proofread: Always edit and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth and logical, and that it aligns with your brand voice and style guidelines. Tools like Grammarly can be helpful in this process.
- Utilize ChatGPT for assistance: If you need help generating ideas or refining the content on your catering website, consider leveraging AI tools like ChatGPT.
Break up long sections of text by incorporating relevant and high-quality images into your content. Consider the following tips:
- Opt for high-quality images: Select high-resolution images that are visually appealing and well-composed. Blurry or pixelated images can detract from the overall quality of your catering website.
- Ensure relevance: Choose images that are relevant to your content and help illustrate your message. The images should enhance the text and provide additional context or visual interest for your catering services.
- Explore stock photo resources: Utilize reputable stock photo websites such as Unsplash, Pixabay, or Shutterstock. These platforms offer a wide range of professional-quality images related to catering that align with your website’s theme. Make sure to adhere to licensing requirements and attribute images as necessary.
- Customize images when possible: If you have the skills or resources, consider customizing or branding images to align with your catering brand. This can help create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can assist with image customization.
- Optimize image file sizes: Compress images to optimize their file sizes without sacrificing quality. Large image files can slow down your catering website’s page speed, negatively impacting user experience and SEO. Tools like TinyPNG can help you optimize image file sizes.
5.) Post Launch Tasks and Strategies
Once you have built and launched your catering website, there are several important tasks and strategies to consider for maximizing its effectiveness. Here are some essential suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Implementing SEO strategies is crucial for improving your catering company’s visibility in local search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update and create fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or exploring services from providers like The HOTH to boost your SEO efforts.
- Paid Advertising: Drive targeted traffic to your catering business by utilizing paid advertising platforms like Google Ads or Facebook Ads. Consider hiring our PPC management services or find skilled professionals on websites like Mayple for faster results.
- Conversion Rate Optimization (CRO): Analyze your catering website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes and improve your website’s conversion rates and user experience.
- Website Security: Protect your catering website from malware and other exploits by implementing robust security measures. Ensure you have SSL certificates, web application firewalls (such as Sucuri), and regular backups in place. Keep your CMS, plugins, and themes updated to minimize vulnerabilities. Monitor your website for potential security risks and respond promptly to any issues. Consider using a service like UptimeRobot to monitor website uptime as well.
- Website Maintenance: Regularly maintain your catering website to ensure optimal performance. If you are using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider hiring our website maintenance services or finding freelancers on platforms like Upwork to assist you. Don’t forget to regularly back up your catering website to safeguard against data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your catering website. Utilize this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your catering website’s content fresh and up to date. Regularly publish new blog posts related to catering, update product or service information, and ensure that all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in catering.
Remember, post-launch activities such as digital marketing are crucial for the long-term success of your catering website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.