We stay up-to-date on the latest website, email, and social media marketing trends for our Georgia marketing clients to help them implement effective strategies.
We've been offering to assist Georgia-area businesses and corporations strengthen their online marketing for more than 18 years. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Georgia small business. This is not true of all digital marketing companies throughout Georgia, since most only have a single group of SEO, PPC, or social media professionals. For those Georgia-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.
With a Georgia focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's talk about what our digital marketers can do for your Georgia business! While we offer complete internet marketing services to Georgia small businesses, we can augment the marketing department of your large corporation to fill in any gaps. See what our digital marketing programs can do for Georgia websites.
It's pretty simple: Georgia digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Digital marketing means search engine optimization or paid advertising to most Georgia business owners. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Georgia-based businesses.
Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Georgia and the United States.
The best Georgia digital marketing services will include tactics like:
Our digital marketing agency is happy to provide Albany, Alpharetta, Athens, Atlanta, Augusta, Brookhaven, Columbus, Macon, Marietta, Roswell, Savannah, and Valdosta with professional internet marketing services.
For Georgia businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. We've helped drive traffic and improve conversions across more than 100 business industries in Georgia, and the rest of the United States, so let's work together.
To bring your website into the first page of search results throughout Georgia for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
When we take on new digital marketing clients in Georgia, we often find page speed, content quality, and backlink profile issues. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Georgia SEO service offers:
In your Georgia digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Georgia SEO checklist so your competitors can't easily bypass you in search rankings.
We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Georgia business owners often don't understand this area of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Georgia search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.
Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Georgia digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Georgia search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Georgia website from relevant pages and social media accounts. You want to keep your Georgia website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.
We utilize a number of white-hat link building techniques in our Georgia digital marketing services, including:
Your online reputation in Georgia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Georgia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Georgia brand.
For local service companies in Georgia, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Georgia storefront. Online shoppers in Georgia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Georgia doctors or Georgia attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Georgia website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Georgia.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Georgia businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Georgia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Georgia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Georgia digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Georgia digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Georgia business.
The use of social media ads in Georgia digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Georgia company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Georgia companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Georgia small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Georgia digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Georgia search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Georgia business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Georgia digital marketing strategy. For any search engine marketing campaign in Georgia, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Georgia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Georgia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Georgia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Georgia businesses. To develop a sales funnel that produces value for your Georgia business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Georgia digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Georgia digital marketing services. This is a critical aspect of any type of online marketing in Georgia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Georgia business might not work for a different Georgia business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Georgia websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Georgia, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Georgia digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Georgia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Georgia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Georgia lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Georgia small business.
As a full-service digital marketing firm for Georgia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Georgia digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Georgia digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Georgia if you manage a business that sells something. You might be thinking about Georgia digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your Georgia business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Georgia-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Georgia or beyond. Your Georgia digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Georgia audience. You'll be able to focus on the right keywords for your Georgia digital marketing and align your content marketing strategy to your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Georgia digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
This is a great time to consider paid advertising for your Georgia business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Georgia that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Georgia residents to your lead generation goal.
After your Georgia website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Georgia website.
When all of these Georgia digital marketing strategies are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Georgia digital marketing campaign should always be focused on conversion rate optimization.
Whether you're a small Georgia business or a big corporation, we want to be your internet marketing partner! When researching Georgia digital marketing agencies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Georgia internet marketing strategies we suggest for your business. These are often the same Georgia online marketing tactics we use for our own lead generation and conversion rate optimization services. Our own digital marketing campaign likely landed you on our website from Georgia.
Most importantly though, you should choose our internet marketing agency for your Georgia small business because you feel confident we are the right team for your Georgia company. Here's why we suggest our digital marketers for your Georgia marketing:
Our internet marketers are the ones you should keep in mind when you need Georgia online marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.