Manitoba Digital Marketing

Marketing for Manitoba

We stay up-to-date on the latest website, email, and social media marketing trends for our Manitoba marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Manitoba Digital Marketing Consultants

We've been offering to assist Manitoba-area businesses and corporations strengthen their online marketing for more than 18 years. With multiple internal teams focused on every type of internet marketing service your Manitoba business might need, we're a full-service digital marketing company. Some Manitoba internet marketing companies have only a single team of SEO, PPC, or social media pros. For those Manitoba-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.

Among the services our online marketers offer Manitoba clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's talk about your Manitoba company's internet marketing! We often provide Manitoba small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. See what our digital marketing programs can do for Manitoba websites.

What is Digital Marketing for Manitoba Businesses?

It's pretty simple: Manitoba digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Manitoba business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Manitoba online marketing program entails.

Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Manitoba and Canada.

For instance, the best digital marketing services in Manitoba will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Manitoba business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Manitoba by using content marketing, video production, link building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

Our digital marketing agency is happy to provide Winnipeg, and Brandon with professional internet marketing services.

A Few of Our Digital Marketing Experts

Melanie PEmily LMatt HCorey GJake FAshton H

Our Digital Marketing Services for Manitoba Small Businesses

For Manitoba businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Manitoba, and the rest of Canada, to help drive traffic and improve conversions.

Manitoba Small Business SEO Strategies

To bring your website into the first page of search results throughout Manitoba for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

When we take on new digital marketing clients in Manitoba, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these Manitoba SEO services:

  • Technical SEO services for Manitoba businesses involve things like page speed, site security, XML sitemaps, site architecture, structured data, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your Manitoba site. Typically Manitoba web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • There are several factors involved with on-page SEO for Manitoba websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Manitoba or Canada. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Manitoba online marketing strategy.
  • A big part of Manitoba SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Manitoba website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Manitoba digital marketing strategy can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure Manitoba competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Manitoba Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Manitoba business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Manitoba search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your Manitoba digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Manitoba search results. Establish a link-building strategy that will drive quality backlinks to your Manitoba website from relevant pages and social accounts. The most important thing to do is keep your Manitoba website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

When it comes to Manitoba digital marketing, we use a number of white-hat link building techniques, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Manitoba website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Manitoba business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Scaning your Manitoba competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Manitoba Online Reputation Management Services (ORM)

Your online reputation in Manitoba and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Manitoba, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Manitoba brand.

For local service companies in Manitoba, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Manitoba storefront. Online shoppers in Manitoba want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Manitoba doctors or Manitoba attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Manitoba website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Manitoba.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Manitoba Small Businesses

Most Manitoba businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Manitoba websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Manitoba begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Manitoba digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Manitoba digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Manitoba business.

Social Media Advertising Services for Manitoba Small Businesses

The use of social media ads in Manitoba digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Manitoba company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Manitoba companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Manitoba small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Manitoba digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Manitoba Small Businesses

The use of Manitoba search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Manitoba business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Manitoba digital marketing strategy. For any search engine marketing campaign in Manitoba, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Manitoba Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Manitoba company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Manitoba business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Manitoba business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Manitoba businesses. To develop a sales funnel that produces value for your Manitoba business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Manitoba digital marketing campaign.

Conversion Rate Optimization (CRO) for Manitoba Small Businesses

There is almost no reason to neglect conversion rate optimization within Manitoba digital marketing services. This is a critical aspect of any type of online marketing in Manitoba since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Manitoba business might not work for a different Manitoba business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Manitoba websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Manitoba, and many other factors.

Email Marketing Services for Manitoba Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Manitoba digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Manitoba email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Manitoba Small Businesses

For local service providers in Manitoba, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Manitoba lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Manitoba small business.

Video Marketing for Manitoba Small Businesses

As a full-service digital marketing firm for Manitoba, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Manitoba digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Manitoba digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Manitoba Website

You're going to have to think about marketing in Manitoba if you manage a business that sells something. There are lots of reasons to choose Manitoba digital marketing services over other marketing tactics. Here are a few reasons why your Manitoba business should embrace digital marketing:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • Everyone in Manitoba is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Manitoba.
  • Manitoba digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Manitoba, online marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Manitoba!

Hear what our customers are saying

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!

How to Develop Manitoba Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Manitoba-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Manitoba digital marketing service is all about.

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Manitoba or beyond. You can then make sure you're targeting your Manitoba digital marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Manitoba audience. By doing this, you'll make sure your Manitoba digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your Manitoba digital strategy. In digital marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

There's no better time to promote your Manitoba business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Manitoba paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Manitoba lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

After your Manitoba website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Manitoba website visitors.

When you have all of these Manitoba digital marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Manitoba digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Manitoba Internet Marketing Services

Whether you're a small Manitoba business or a big corporation, we want to be your internet marketing partner! When researching Manitoba digital marketing agencies, there are many factors to consider. We've got 18 years of experience, so you can trust the Manitoba internet marketing strategies we suggest. These are often the same Manitoba online marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Manitoba probably has a lot to do with our own online marketing campaign.

Most importantly though, you should choose our internet marketing agency for your Manitoba small business because you feel confident we are the right team for your Manitoba company. You might want to consider these ideas from our digital marketers if you need Manitoba marketing services:

  • We've been in business since 2004, so we've got more than 18 years of experience.
  • We get most of our leads and new clients in Manitoba from our own online marketing campaigns.
  • You probably found us in Manitoba after searching for a service we offer.
  • Our marketing team runs our own Manitoba digital marketing services, so we don't outsource it.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're experts in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Manitoba online marketing campaigns that need website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

Our internet marketers are the ones you should keep in mind when you need Manitoba online marketing agencies. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.

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Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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