New York Digital Marketing

What is Digital Marketing for New York City, NY Businesses?

In a most simple definition, digital marketing throughout New York City is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most New York City business owners. Those two services are both used in website advertising, but neither fully explains what a modern New York City online marketing program entails.

In today's digital marketing world, there are dozens of digital marketing strategies that all work together to help you boost visibility in New York City and across the country.

For instance, the best digital marketing services in New York City will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your New York City business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in New York City by using content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in New York City, you probably love the New York Yankees baseball team. Go New York Yankees! In addition to marketing New York City-area websites, our digital advertising firm also offers Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations a professional internet advertising service.

Our Digital Marketing Services for New York City Small Businesses

We are a team of digital marketing experts with diverse knowledge and experience in the latest online advertising trends for New York City businesses. We've helped drive traffic and improve conversions across more than 100 business industries in New York City, and the rest of the country, so let's work together.

New York City, NY Small Business SEO Strategies

For your New York City website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

When we take on new digital marketing clients in New York City, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each New York City SEO service offers:

• Technical SEO services for New York City businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your New York City site. You typically need the assistance of New York City web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of website developers that can work within platforms such as WordPress, Shopify.
• On-site SEO for New York City websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within New York City or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your New York City digital marketing strategy.
• A big part of New York City SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your New York City website and content is deemed worthy of third-party recognition.

Your New York City digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the New York City SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Campaigns for New York City, NY Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since New York City business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local New York City search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your New York City digital marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of consistency is likely to prevent you from ever seeing your website in the first page of New York City search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your New York City website. Most of all, you need to keep the backlink profile of your New York City website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our New York City digital marketing services, we use white-hat link building tactics like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from New York City competitors.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your New York City website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your New York City business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Scaning your New York City competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for New York City, NY Small Businesses

Your online reputation in New York City and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in New York City to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other New York City customers had.

We can help New York City small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In New York City, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like New York City doctors or New York City lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your New York City website. It's even possible to use SEO to boost your online reputation in and around New York City.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your local competition take advantage of your online reputation. Take control now!

New York City, NY Small Business Content Marketing Strategies

Most New York City businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for New York City websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around New York City begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help New York City digital marketing clients put together the right content marketing plan for their specific business industry and goals.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a digital marketing company in New York City, but it works in other industries too. Each of these marketing methods is effective if you use them in your New York City business.

New York City, NY Small Business Social Media Advertising Services

With social media ads, New York City digital marketing campaigns use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your New York City business gets quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established New York City businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in New York City make the most of their social media ads by setting up sales funnels and lead generation tools. Our New York City internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for New York City, NY Small Businesses

In digital marketing, New York City search engine marketing is used to place ads on search engines like Google and Bing. Your New York City business will benefit from Google PPC Ads and Bing PPC Ads since they provide a quick and easy way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective New York City digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in New York City.

New York City, NY Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your New York City company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your New York City business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your New York City business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York businesses. To develop a sales funnel that produces value for your New York City business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your New York City online advertising campaign.

Conversion Rate Optimization (CRO) for New York City, NY Small Businesses

There is almost no reason to neglect conversion rate optimization within New York City digital marketing services. This is a critical aspect of any type of website marketing in New York City since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one New York City business might not work for a different New York City business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for New York City websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in New York City, and many other factors.

Email Marketing Services for New York City, NY Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our New York City website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help New York City email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for New York City, NY Small Businesses

For local service providers in New York City, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, New York City lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your New York City small business.

Video Marketing for New York City, NY Small Businesses

As a full-service digital advertising firm for New York City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your New York City internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within New York City online marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your New York City, NY Website

If you manage a business in New York City that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about New York City online advertising services over other, more traditional, marketing strategies. Here are a few reasons why your New York small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in New York City is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in New York City or throughout New York?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In New York City, website advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in New York City!

How to Develop New York City, NY Digital Marketing Programs

Before starting a digital marketing campaign for your New York City-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in New York City or beyond. You can then make sure you're targeting your New York City digital marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your New York City audience. This will help ensure you focus on the right keywords for your New York City digital marketing and you align your content marketing strategies with the needs of your audience.

You should make search engine optimization your first priority if you're planning on using it eventually within your New York City digital strategy. In digital marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

This is a great time to consider paid advertising for your New York City business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Ad campaigns in New York City that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good New York City lead generation strategy uses splash pages and sales funnels to drive people to the goal.

After your New York City website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget New York City website visitors.

When all of these New York City digital advertising strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your New York City internet marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your New York City, NY Internet Marketing Services

We want to be the internet advertising partner of your New York City small business or large corporation! When researching New York City online marketing firms, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the New York City website marketing strategies we suggest. New York City website advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from New York City probably has a lot to do with our own digital marketing campaign.

Most importantly though, you should choose our digital marketing company for your New York City small business because you feel confident we are the right team for your New York City company. Here are a few reasons we suggest considering our internet marketers for your New York City marketing services:

• Our firm has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in New York City from our own internet advertising campaigns.
• You probably found us in New York City after searching for a service we offer.
• We do not outsource New York City online marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for New York City online advertising strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need New York City website marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.