We stay up-to-date on the latest website, email, and social media marketing trends for our New York marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help New York small businesses and large corporations strengthen their internet marketing. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your New York small business. Some New York internet marketing companies have only a single team of SEO, PPC, or social media pros. For those online marketing agencies in New York, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
Among the services our online marketers offer New York clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's discuss what our internet marketers can offer your New York company! While we offer complete internet marketing services to New York small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Read on to learn more about our digital marketing services and programs for New York websites.
In a most simple definition, digital marketing throughout New York is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Digital marketing means search engine optimization or paid advertising to most New York business owners. Those two services are both used in internet marketing, but neither fully explains what a modern New York online marketing program entails.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in New York and across the United States.
For instance, the best digital marketing services in New York will include these things:
Our digital marketing agency is happy to provide Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, New York, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers with professional internet marketing services.
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for New York businesses. We've helped drive traffic and improve conversions across more than 100 business industries in New York, and the rest of the United States, so let's work together.
For your New York website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
When we take on new digital marketing clients in New York, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each New York SEO service offers:
Your New York digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure New York competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since New York business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local New York search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your New York digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of New York search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your New York website. Most of all, you need to keep the backlink profile of your New York website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
As part of our New York digital marketing services, we use white-hat link building tactics like:
Your online reputation in New York and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in New York, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your New York brand.
For local service companies in New York, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your New York storefront. Online shoppers in New York want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as New York doctors or New York attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your New York website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around New York.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most New York businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for New York websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around New York begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help New York digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a New York digital marketing service provider. These are all effective ways to market content if you implement them correctly within your New York business.
The use of social media ads in New York digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your New York company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established New York companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help New York small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these New York digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of New York search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your New York business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective New York digital marketing strategy. For any search engine marketing campaign in New York, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your New York company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your New York business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your New York business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York businesses. To develop a sales funnel that produces value for your New York business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your New York digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within New York digital marketing services. This is a critical aspect of any type of online marketing in New York since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one New York business might not work for a different New York business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for New York websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in New York, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our New York digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help New York email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in New York, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, New York lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your New York small business.
As a full-service digital marketing firm for New York, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your New York digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within New York digital advertising campaigns to bring life to paid campaigns.
If you manage a business in New York that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about New York digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your New York business should embrace digital marketing:
Before starting a digital marketing campaign for your New York-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in New York or beyond. You can then make sure you're targeting your New York digital marketing to the platforms your audience is active on and using messaging that agrees with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your New York audience. This will help ensure you focus on the right keywords for your New York digital marketing and you align your content marketing strategies with the needs of your audience.
You should make search engine optimization your first priority if you're planning on using it eventually within your New York digital strategy. The slowest moving digital marketing tactic in New York is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
There's no better time to promote your New York business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. New York paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best New York lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
Now that plans are in place for bringing traffic to your New York website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your New York website.
If you've got all these New York digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your New York digital marketing campaign, you should be optimizing conversion rates.
We want to be the digital marketing partner of your New York small business or large corporation! When researching New York digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the New York internet marketing strategies we suggest. New York digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from New York probably has a lot to do with our own online marketing campaign.
Most importantly though, you should choose our internet marketing agency for your New York small business because you feel confident we are the right team for your New York company. Here are a few reasons we suggest considering our internet marketers for your New York marketing services:
When it comes time for your small business or large corporation to start the search for New York digital marketing agencies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
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