We stay up-to-date on the latest website, email, and social media marketing trends for our Saskatchewan marketing clients to help them implement effective strategies.
We've been offering to assist Saskatchewan-area businesses and corporations strengthen their online marketing for more than 18 years. With multiple internal teams focused on every type of internet marketing service your Saskatchewan business might need, we're a full-service digital marketing company. This isn't true for all Saskatchewan digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those online marketing agencies in Saskatchewan, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Saskatchewan focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's discuss what our internet marketers can offer your Saskatchewan company! While we offer complete internet marketing services to Saskatchewan small businesses, we can augment the marketing department of your large corporation to fill in any gaps. See what our digital marketing programs can do for Saskatchewan websites.
It's pretty simple: Saskatchewan digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
For most Saskatchewan business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Saskatchewan-based businesses.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Saskatchewan and across Canada.
The best Saskatchewan digital marketing services will include tactics like:
For Saskatchewan businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Saskatchewan, and the rest of Canada, to help drive traffic and improve conversions.
For your Saskatchewan website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
New digital marketing clients in Saskatchewan often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each Saskatchewan SEO service offers:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Saskatchewan digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Saskatchewan SEO checklist so your competitors can't easily bypass you in search rankings.
We've discussed off-page SEO briefly, but it's worth mentioning again since Saskatchewan business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Saskatchewan search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That's because search engines use backlinks to figure out how authoritative a website is in its industry.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Saskatchewan digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Saskatchewan search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Saskatchewan website. The most important thing to do is keep your Saskatchewan website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
As part of our Saskatchewan digital marketing services, we use white-hat link building tactics like:
Your online reputation in Saskatchewan and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Saskatchewan to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Saskatchewan brand.
For local Saskatchewan service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Saskatchewan, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
When it comes to the reputation of professionals, like Saskatchewan doctors or Saskatchewan lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Saskatchewan website's social media presence. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Saskatchewan.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.
Most Saskatchewan businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Saskatchewan websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.
Once your target customers in and around Saskatchewan recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Saskatchewan digital marketing services, we can create a content marketing strategy that works for your business.
Before you start a content marketing plan, you have to identify your target audience. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Saskatchewan digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Saskatchewan business.
The use of social media ads in Saskatchewan digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Saskatchewan company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Saskatchewan companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Saskatchewan small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Saskatchewan digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Saskatchewan search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Saskatchewan business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Saskatchewan digital marketing strategy. For any search engine marketing campaign in Saskatchewan, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Saskatchewan company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Saskatchewan business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Saskatchewan business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Saskatchewan businesses. To develop a sales funnel that produces value for your Saskatchewan business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Saskatchewan digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Saskatchewan digital marketing services. This is a critical aspect of any type of online marketing in Saskatchewan since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Saskatchewan business might not work for a different Saskatchewan business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Saskatchewan websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Saskatchewan, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Saskatchewan digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Saskatchewan email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Saskatchewan, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Saskatchewan lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Saskatchewan small business.
As a full-service digital marketing firm for Saskatchewan, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Saskatchewan digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Saskatchewan digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Saskatchewan if you manage a business that sells something. There are lots of reasons to choose Saskatchewan digital marketing services over other marketing tactics. Here are some reasons you should implement a digital marketing strategy for your Saskatchewan business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Saskatchewan-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Saskatchewan digital marketing service is all about.
Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Saskatchewan or beyond. Your Saskatchewan digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Saskatchewan audience. This will help ensure you focus on the right keywords for your Saskatchewan digital marketing and you align your content marketing strategies with the needs of your audience.
You should make search engine optimization your first priority if you're planning on using it eventually within your Saskatchewan digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
You should consider paid advertising for your Saskatchewan business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Saskatchewan paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Saskatchewan residents to your lead generation goal.
As soon as your Saskatchewan website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Saskatchewan website visitors.
If you've got all these Saskatchewan digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Saskatchewan digital marketing campaign, you should be optimizing conversion rates.
Whether you're a small Saskatchewan business or a big corporation, we want to be your internet marketing partner! When researching Saskatchewan digital marketing agencies, there are many factors to consider. You can trust the Saskatchewan internet marketing strategies we suggest for your business since we have more than 18 years of experience. Saskatchewan digital marketing tactics like these are often what we use for our own lead generation. Our own digital marketing campaign likely landed you on our website from Saskatchewan.
However, you should select our digital marketing agency because you feel confident we're the right team for your Saskatchewan business. Here are a few reasons we suggest considering our internet marketers for your Saskatchewan marketing services:
We hope you keep our internet marketers in mind when it comes time for you to start looking for Saskatchewan internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.