Racine Digital Marketing

Marketing for Racine

We stay up-to-date on the latest website, email, and social media marketing trends for our Racine marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Racine Online Advertising Consultants

We're a results-driven website advertising firm serving small businesses and large corporations in Racine. With multiple internal teams focused on every type of digital marketing service your Racine business might need, we're a full-service digital advertising firm. This is not true of all internet advertising companies in Wisconsin, since most only have a single group of SEO, PPC, or social media professionals. For those Racine-area website marketing companies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found service providers, and then serve as the go-between on future communication between you and those experts performing the work.

Among the digital marketing services we offer Racine clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's talk about what our digital advertisers can do for your Racine business! We often provide Racine small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. Read on to learn more about our internet advertising services and programs for Racine web sites.

What is Digital Marketing for Racine, WI Businesses?

Simply put, digital marketing throughout Racine is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Racine business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in online marketing, neither fully explain the depth of a modern online marketing program for Racine-based businesses.

Today's online advertising campaigns often include dozens of website marketing strategies, all working in tandem to help you improve visibility and conversions throughout Racine, Wisconsin or nationwide.

For instance, the best digital marketing services in Racine will include these things:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Racine business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Racine through content marketing, video production, link building, review collection, social proof, and website improvements.
  • Create and nurture relationships with email, SMS, and social media.

In addition to marketing Racine-area websites, our website advertising firm also offers Appleton, Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, Oshkosh, Stevens Point, Superior, Waukesha, and Wausau small businesses and large corporations a professional digital marketing service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Racine Small Businesses

We're a team of digital marketing professionals, just 132 miles away, who know and understand the latest internet marketing trends for Racine businesses. Use our past experience in more than 100 business industries across Racine, and the rest of the country, to help drive traffic and improve conversions.

SEO Strategies for Racine, WI Small Businesses

To bring your website into the first page of search results throughout Racine for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in Racine often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Racine SEO service offers:

  • Technical SEO for Racine businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These affect how Google reads and traverses your content, and how visitors interact with your Racine site. You'll typically need Racine website developers to fix technical SEO issues, since they're often related to your website's platform or theme. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO for Racine websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Racine or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your online marketing campaign in Racine.
  • A big part of Racine SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Racine website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Racine digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your Racine competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Racine, WI Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Racine business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Racine search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Racine digital marketing strategy. Don't get too hyped up about this for a few weeks and then move on to something else. Being inconsistent with link building is a major reason why you might not ever see the placement you require. Establish a link-building strategy that will drive quality backlinks to your Racine website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your Racine website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Racine digital marketing services, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Racine website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Racine business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Adding your website to industry-specific directories by scanning Racine competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Racine, WI Online Reputation Management Services (ORM)

Your online reputation in Racine and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. It applies to all kinds of purchases and decisions, like picking a local Racine service provider, buying something online, or choosing a doctor or lawyer. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Racine brand.

For local service companies in Racine, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Racine, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For the reputation of professional service providers, such as Racine doctors or Racine attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Racine website's social media presence. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Racine.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Racine, WI Small Businesses

Most Racine businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Racine websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Racine begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Racine digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Racine website marketing company. These are all effective ways to market content if you implement them correctly within your Racine business.

Social Media Advertising Services for Racine, WI Small Businesses

The use of social media ads in Racine digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Racine company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Racine companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Racine small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Racine digital advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Racine, WI Small Businesses

The use of Racine search engine marketing in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Racine business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Racine digital marketing strategy. For any search engine marketing campaign in Racine, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Racine, WI Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Racine company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Racine business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Racine business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Racine business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Racine online advertising campaign.

Conversion Rate Optimization (CRO) for Racine, WI Small Businesses

There is almost no reason to neglect conversion rate optimization within Racine digital marketing services. This is a critical aspect of any type of website marketing in Racine since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Racine business might not work for a different Racine business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Racine websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Racine, and many other factors.

Email Marketing Services for Racine, WI Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Racine website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Racine email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Racine, WI Small Businesses

For local service providers in Racine, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Racine lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Racine small business.

Video Marketing for Racine, WI Small Businesses

As a full-service digital advertising firm for Racine, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Racine internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Racine online marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Racine, WI Website

If you run a business in Racine that sells products or services, you're going to need marketing to increase sales. There are lots of reasons to choose Racine online advertising services over other marketing tactics. Let's go over some of the great reasons to implement an website marketing strategy within your Wisconsin business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Racine, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Racine or within Wisconsin.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Racine provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Racine!

How to Develop Racine, WI Digital Marketing Programs

To start a digital marketing campaign for your Racine business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Racine website advertising service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Racine or beyond. You can then make sure you're targeting your Racine digital marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Racine audience. By doing this, you'll make sure your Racine digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Racine digital strategy. The slowest moving digital marketing tactic in Racine is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

You should consider paid advertising for your Racine business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Racine that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Racine lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

After your Racine website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Racine website visitors.

If you've got all these Racine digital advertising strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Racine internet marketing campaign.

Why Choose WebCitz for Your Racine, WI Internet Marketing Services

Our goal is to be your Racine small business or big corporation's internet advertising partner! When researching Racine online marketing firms, there are many factors to consider. With more than 18 years of experience, you know you can trust the Racine website marketing strategies we suggest for your business. These are often the same Racine website advertising tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Racine probably has a lot to do with our own digital marketing campaign.

However, you should select our digital marketing company because you feel confident we're the right team for your Racine business. We are only a short drive of 2 hours and 6 mins away from you in Racine, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our digital marketers if you need Racine marketing services:

  • Our firm has been around since 2004, so we have over 18 years of experience.
  • Our primary source for leads and new client development in Racine is our own internet advertising strategies.
  • You probably found us in Racine after searching for a service we offer.
  • We don't outsource Racine online marketing services because we have our own team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Racine online advertising strategies that involve website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

Our internet marketers are the ones you should keep in mind when you need Racine website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

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Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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