Wisconsin Digital Marketing

Top 16 Wisconsin Digital Marketing Companies

When it comes to finding the best digital marketing companies in Wisconsin, it can be challenging to determine which businesses are worth your investment.

To help make the process a little easier, we've compiled a list of 16 internet marketing companies in Appleton, Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, and Wausau based on the high number of positive reviews they've received online.

It's important to note we have no personal or professional relationship with any of these Wisconsin web marketing companies, nor have we received any payments or incentives to include them in our rankings. Our list is based solely on the online reputation and feedback of these businesses, providing an objective and unbiased perspective.

1.) Optimal Digital Marketing

Located Near Appleton

At the time of this writing, Optimal Digital Marketing had 16 reviews.

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2.) Brew City Marketing

Located Near Brookfield

At the time of this writing, Brew City Marketing had 75 reviews.

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3.) Orange Impression

Located Near Eau Claire

At the time of this writing, Orange Impression had 43 reviews.

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4.) Webfitters

Located Near Green Bay

At the time of this writing, Webfitters had 33 reviews.

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5.) SunAnt Interactive

Located Near Greenfield

At the time of this writing, SunAnt Interactive had 33 reviews.

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6.) KA Digital Media

Located Near Janesville

At the time of this writing, KA Digital Media had 11 reviews.

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7.) The Gratzi

Located Near Kenosha

At the time of this writing, The Gratzi had 28 reviews.

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8.) The BLU Group

Located Near La Crosse

At the time of this writing, The BLU Group had 28 reviews.

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9.) MadTown SEO

Located Near Madison

At the time of this writing, MadTown SEO had 13 reviews.

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10.) Vertz Marketing

Located Near Milwaukee

At the time of this writing, Vertz Marketing had 44 reviews.

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11.) 44º North Advertising & Design

Located Near Oshkosh

At the time of this writing, 44º North Advertising & Design had 16 reviews.

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12.) DesignsTouch

Located Near Racine

At the time of this writing, DesignsTouch had 44 reviews.

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13.) Contempo Creative Website Design

Located Near Stevens Point

At the time of this writing, Contempo Creative Website Design had 9 reviews.

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14.) Bear North Digital

Located Near Superior

At the time of this writing, Bear North Digital had 5 reviews.

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15.) Up At Dawn

Located Near Waukesha

At the time of this writing, Up At Dawn had 13 reviews.

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16.) 712 Creative

Located Near Wausau

At the time of this writing, 712 Creative had 11 reviews.

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If you aren't located near one of those larger cities, no need to worry! These digital marketing agencies help small businesses in other Wisconsin cities like Milwaukee, Madison, Green Bay, Kenosha, Racine, Appleton, Waukesha, Oshkosh, Eau Claire, Janesville, West Allis, La Crosse, Sheboygan, Wauwatosa, Fond du Lac, Brookfield, New Berlin, Greenfield, Menomonee Falls, Manitowoc, Oak Creek, West Bend, Sun Prairie, Cudahy, Marshfield, Germantown, South Milwaukee, Stevens Point, Mequon, Muskego, Watertown, De Pere, Fitchburg, Pleasant Prairie, Ashwaubenon, Wisconsin Rapids, Beloit, Hartland, Verona, Whitefish Bay, Onalaska, Hudson, Allouez, Shorewood, Glendale, Stoughton, Fox Point, Sussex, etc!

What is Digital Marketing for Wisconsin Small Businesses?

In a most simple definition, online advertising throughout Wisconsin is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Wisconsin small business owners think of digital marketing as another phrase for SEO or PPC advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a cutting edge online marketing program for Wisconsin-based companies.

Today's website marketing plans often include dozens of digital marketing strategies, all working in tandem to help you improve visibility and conversions throughout Wisconsin and the United States.

For example, the best digital advertising packages in Wisconsin will include strategies to:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Boost Wisconsin organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Wisconsin by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Online Marketing Tactics for Wisconsin Businesses

We are a team of website advertising experts with diverse knowledge and experience in the latest digital marketing trends for Wisconsin small businesses. Take advantage of our experience in more than 100 business industries throughout Wisconsin, and the rest of the United States, to help increase traffic and improve conversions across your digital assets.

Wisconsin Lead Generation Tactics

For localized service providers in Wisconsin, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Wisconsin lead generation strategies.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Wisconsin small business.

Social Ads Tactics for Wisconsin Businesses

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok that are used in Wisconsin internet advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Wisconsin business.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Wisconsin businesses, but it's expensive for those not ready to make the most of social media ads.

We help Wisconsin small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our Wisconsin internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. When running a social advertising plan, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Wisconsin Search Engine Advertising Strategies

The use of Wisconsin search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Wisconsin small business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that drive leads and conversions, which help make their paid advertising an effective Wisconsin digital advertising strategy. For any search engine marketing campaign in Wisconsin, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Wisconsin Small Business Conversion Optimization

There is almost no reason to neglect CRO within Wisconsin website marketing solutions. This is a critical aspect of any type of digital marketing in Wisconsin since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO plans that work for one Wisconsin business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Wisconsin websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Wisconsin, and many other factors.

Sales Funnel Development for Wisconsin Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Wisconsin small business. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Wisconsin organization. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Launching a sales funnel for your Wisconsin company is harder than explaining its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Wisconsin small business.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Wisconsin digital marketing plan.

Email Marketing Services for Wisconsin Businesses

You can use email marketing within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Wisconsin digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Wisconsin email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Content Marketing Tactics for Wisconsin Organizations

Most Wisconsin businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Wisconsin websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Wisconsin begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Wisconsin online advertising clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Wisconsin digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Wisconsin business.

Online Reputation Management Tactics (ORM) for Wisconsin Organizations

Your online reputation in Wisconsin and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Wisconsin, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Wisconsin brand.

For local service companies in Wisconsin, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Wisconsin storefront. Online shoppers in Wisconsin want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Wisconsin doctors or Wisconsin attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Wisconsin website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Wisconsin.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Video Marketing for Wisconsin Small Businesses

As a complete website marketing company for Wisconsin, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Wisconsin internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Wisconsin online marketing services to bring life to paid campaigns.

How to Develop Wisconsin Website Marketing Plans

Before starting your digital marketing campaign for your Wisconsin-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Wisconsin digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Wisconsin or beyond. This helps you tailor your Wisconsin internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Wisconsin audience. You'll be able to focus on the right keywords for your Wisconsin online marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving services sooner

If you plan to incorporate search engine optimization in your Wisconsin digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Wisconsin company and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid advertising campaigns in Wisconsin that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Wisconsin lead gen plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

After your Wisconsin website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Wisconsin website.

6.) Plan for continuous testing

If you've got all these Wisconsin online advertising strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Wisconsin digital marketing campaign should always be focused on conversion rate optimization.