We stay up-to-date on the latest website, email, and social media marketing trends for our Wisconsin marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Wisconsin small businesses and large corporations strengthen their internet marketing. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Wisconsin small business may require. This isn't true for all Wisconsin digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those Wisconsin-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.
To help attract new audiences and boost brand awareness, our Wisconsin-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's talk about what our digital marketers can do for your Wisconsin business! We often provide complete internet marketing services to Wisconsin small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. See what our digital marketing programs can do for Wisconsin websites.
In a most simple definition, digital marketing throughout Wisconsin is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Most Wisconsin business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Wisconsin-based businesses.
Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Wisconsin and the United States.
For example, the best digital marketing services in Wisconsin will include tactics to:
Our digital marketing agency is happy to provide Appleton, Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, and Wausau with professional internet marketing services.
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Wisconsin businesses. Take advantage of our past experience in more than 100 business industries throughout Wisconsin, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.
To bring your website into the first page of search results throughout Wisconsin for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.
New digital marketing clients in Wisconsin often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Let's explore more about each of these Wisconsin SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Wisconsin digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. You have to evenly distribute your attention to ensure Wisconsin competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Wisconsin business owners don't usually understand this part.
You'll almost always find large retailers in product-specific search results and long-standing service companies in local Wisconsin results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Wisconsin digital marketing strategy. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of Wisconsin search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Wisconsin website from relevant pages and social media accounts. The most important thing to do is keep your Wisconsin website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
When it comes to Wisconsin digital marketing, we use a number of white-hat link building techniques, including:
Your online reputation in Wisconsin and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Wisconsin to shopping online or hiring a doctor or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Wisconsin brand.
For local service companies in Wisconsin, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Wisconsin storefront. Online shoppers in Wisconsin want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Wisconsin doctors or Wisconsin attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Wisconsin website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Wisconsin.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Wisconsin businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Wisconsin websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Wisconsin begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Wisconsin digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Wisconsin digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Wisconsin business.
The use of social media ads in Wisconsin digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Wisconsin company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Wisconsin companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Wisconsin small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Wisconsin digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Wisconsin search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Wisconsin business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Wisconsin digital marketing strategy. For any search engine marketing campaign in Wisconsin, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Wisconsin company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Wisconsin business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Wisconsin business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Wisconsin business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Wisconsin digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Wisconsin digital marketing services. This is a critical aspect of any type of online marketing in Wisconsin since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Wisconsin business might not work for a different Wisconsin business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Wisconsin websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Wisconsin, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Wisconsin digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Wisconsin email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Wisconsin, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Wisconsin lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Wisconsin small business.
As a full-service digital marketing firm for Wisconsin, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Wisconsin digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Wisconsin digital advertising campaigns to bring life to paid campaigns.
If you manage a business in Wisconsin that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Wisconsin digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your Wisconsin business:
Before starting a digital marketing campaign for your Wisconsin-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Wisconsin digital marketing service to prevent spending time on ideas that won't positively impact the business.
Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Wisconsin or beyond. This helps you tailor your Wisconsin digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Wisconsin audience. You'll be able to focus on the right keywords for your Wisconsin digital marketing and align your content marketing strategy to your audience's needs.
If you plan to incorporate search engine optimization in your Wisconsin digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
This is a great time to consider paid advertising for your Wisconsin business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Wisconsin that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Wisconsin lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
After your Wisconsin website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Wisconsin website.
If you've got all these Wisconsin digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Wisconsin digital marketing campaign should always be focused on conversion rate optimization.
We want to be the digital marketing partner of your Wisconsin small business or large corporation! There are many factors to consider when researching Wisconsin digital marketing agencies. You can trust the Wisconsin internet marketing strategies we suggest for your business since we have more than 18 years of experience. These are often the same Wisconsin online marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Wisconsin because of the effective implementation of our own internet marketing campaign.
However, you should select our digital marketing agency because you feel confident we're the right team for your Wisconsin business. Here's why we suggest our digital marketers for your Wisconsin marketing:
Our internet marketers are the ones you should keep in mind when you need Wisconsin online marketing agencies. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.