Tucson Digital Marketing

Website Marketing in Tucson

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Tucson clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Tucson Website Marketing Specialists

WebCitz is a results-driven digital marketing agency with more than 19 years of experience offering to help Tucson small businesses strengthen their internet marketing.

To help attract new audiences and boost brand awareness, our Tucson-focused internet advertising experts help customers with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and much more!

We often provide Tucson companies with complete website marketing plans, but we can also help fill in the gaps in your large corporation's marketing department.
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Upcity Agency

What is Digital Marketing for Tucson, AZ Businesses?

In a most simple definition, digital advertising throughout Tucson is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Tucson business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Tucson-based small businesses.

Improving Website Visibility

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Tucson and the rest of the country.

For example, the best website marketing plans in Tucson will include plans to:

  • Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
  • Boost your Tucson business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Tucson by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Tucson-area websites, our digital marketing agency also offers Chandler, Flagstaff, Gilbert, Glendale, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson, and Yuma small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Tucson Small Businesses

We are a team of online advertising consultants with diverse knowledge and experience in the latest website advertising trends for Tucson organizations. Take advantage of our experience in more than 100 business industries throughout Tucson, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Tucson paid advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Tucson should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Tucson, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Tucson PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Tucson paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Tucson company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Tucson should include tactics like:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
  • Increase revenue for your Tucson business through qualified leads or online sales.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Tucson internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Tucson small business builds quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Tucson small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social ads company helps Tucson organizations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Tucson website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Engine Ads

In internet marketing, Tucson search engine advertising is used to place ads on search engines like Google and Bing. Your Tucson small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective Tucson online marketing plan. For any search engine ads campaign in Tucson, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Gen

For nearby service providers in Tucson, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation strategies are crucial for these kinds of Tucson small businesses looking to get sales from their site.

Our internet advertising team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Tucson business.

Downloading Facebook Leads

5.) Conversion Optimization

There is almost no reason to neglect CRO within Tucson digital marketing tactics. This is a critical aspect of any type of internet marketing in Tucson since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Tucson company might not work for a different Tucson business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Tucson websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Tucson, and many other factors.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Tucson company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Tucson business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Tucson business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona small businesses. To develop a sales funnel that produces value for your Tucson business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Tucson digital marketing plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Tucson digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Tucson email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Tucson small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Tucson websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Tucson begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Tucson internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Tucson website marketing company. These are all effective ways to market content if you implement them correctly within your Tucson organization.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Tucson and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Tucson, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Tucson brand.

For nearby service companies in Tucson, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Tucson storefront. Online shoppers in Tucson want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Tucson doctors or Tucson attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Tucson website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Tucson.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive internet marketing agency for Tucson, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Tucson website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Tucson digital marketing plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Internet Marketing for Your Tucson, AZ Website

If you manage a business in Tucson that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Tucson internet advertising plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Arizona business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • In Tucson, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Tucson or within Arizona.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Tucson, digital advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Tucson!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Tucson, AZ Internet Marketing Campaigns

Before starting your online marketing service for your Tucson-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Tucson website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Tucson or beyond is important. This helps you tailor your Tucson digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Tucson audience. By doing this, you'll make sure your Tucson digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Tucson digital strategy. In online advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Tucson small business and its digital assets. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Tucson that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Tucson residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Tucson website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Tucson website visitors.

6.) Strategize for consistent testing

If you've got all these Tucson digital advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Tucson online marketing service should always be focused on conversion rate optimization.

Tucson Web Designers

Why Choose WebCitz for Your Tucson, AZ Website Advertising Strategies

We want to be the digital marketing partner of your Tucson small business! There are many factors to consider when researching Tucson internet marketing agencies. With more than 19 years of experience, you know you can trust the Tucson online marketing plans we suggest for your business. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Tucson because of the effective implementation of our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Tucson company.

Our Team

You might want to consider these ideas from our digital marketers if you need Tucson marketing plans:

  • Our firm has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new clients in Tucson from our own digital advertising services.
  • You likely found our website in Tucson after performing an online search for a service we offer.
  • We do not outsource Tucson online marketing packages since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Tucson digital marketing tactics that involve web development or website modifications.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Tucson online marketing firms, we hope you keep our digital marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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Hear what our customers are saying

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

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