Long Beach PPC Agency

Our Long Beach, CA PPC Management Strategies

PPC Ads Management refers to creating and optimizing Long Beach paid advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC ads management, a paid advertising agency for Long Beach should get to know your company and its goals. Since the way you approach paid advertising for a localized Long Beach business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Long Beach, for example, are often only looking for quality leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Long Beach paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Long Beach firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Long Beach small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. For example, the best Long Beach PPC advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Long Beach company more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Long Beach-area PPC campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a proficient paid ads management service.

Pricing for Long Beach, CA PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Long Beach, CA Small Businesses

Traffic increases almost instantly with Long Beach paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Long Beach businesses interested in paid advertising.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and digital advertising can greatly enhance your Long Beach business's internet marketing campaign. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Long Beach, CA PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Long Beach, we are a team of paid advertising experts. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Long Beach digital assets.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person searching for a roofing company in Long Beach might search "Long Beach Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Long Beach.

However, what if the exact match keyword isn't generating enough search volume and the Long Beach roofing company needs to expand their advertising reach? The solution would require keyword research.

After discussing options, the next step might involve the paid advertising manager talking with the Long Beach roofing company what services they want to target more often and where. A broader keyword targeting plan than exact matches might also be necessary.

Suppose the California PPC manager discovers that there is a high traffic volume for "Signal Hill, CA roofers" or even "Long Beach roof repair." First phrase targets a location near Long Beach, which may still be in the service area of the Long Beach roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Long Beach paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Long Beach paid ads managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Long Beach eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Long Beach and beyond. This even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Long Beach ad agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Long Beach paid advertising firms using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. Long Beach ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Long Beach.

We begin by examining the landing pages on any PPC advertising campaign in Long Beach to make sure they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• How fast does the page load?
• Is social proof present?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Long Beach paid advertising!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Including a Revenue Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our customers promotes an online fitness challenge that you can even join from Long Beach. We built multiple sales funnels within Click Funnels while managing their website marketing. Here are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your Long Beach small business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Long Beach after weeks of training. However, getting really good at funnels can take years of experience. Look for a paid ads management agency like WebCitz to do the hard work for you!

Conversion Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Long Beach, but the average conversion rate is between 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Long Beach on your site.
2. You have a 1% conversion rate, meaning for every 100 Long Beach residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Long Beach that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Long Beach small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Long Beach paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Long Beach, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Long Beach.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Long Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Long Beach small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Long Beach website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Long Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Long Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Long Beach, CA PPC Campaigns

The options for running paid ads for your Long Beach small business are numerous. Let's discuss some of the most common paid advertising being run within various business industries in Long Beach.

Local Advertising in Long Beach

Local ads for your Long Beach organization can be run through nearly any advertising platform. One platform may be more effective for your local Long Beach small business than another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local area customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Long Beach. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Long Beach, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Long Beach. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Long Beach as a city, or specific Long Beach ZIP codes. Local Facebook Ads are often used by Long Beach companies of all types.

Social Media Advertising throughout Long Beach

Almost all online ads you see on social networks qualify as social ads.

The trick to social ads is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative tweaks for campaigns with higher spending.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search engine advertising since you only get to show them when someone searches for what you offer in Long Beach.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Marketing within Long Beach

You should invest in search advertising if you know people are looking online for your products or services.

In some circles, this is referred to as Long Beach Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you've been running search engine ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Long Beach

Many different message boards, chat rooms, game lounges, news websites (even local Long Beach news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for Long Beach Organizations

There is a good chance that not everyone will convert during their first experience with your Long Beach website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Long Beach Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads throughout Long Beach

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Long Beach if you have the budget to do so.

Free Paid Ads Calculators for Long Beach, CA PPC Managers

Our digital advertisers are so excited about managing Long Beach's paid ads campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Calculate CPA
• Churn Rate Estimator

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Long Beach, CA PPC Solutions

Let's work together on paid advertising for your Long Beach business! As a complete PPC ads management company targeting Long Beach, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. Long Beach PPC ads management companies don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Long Beach PPC agencies if you don't test campaign optimization and innovative ideas often enough.

Choosing a paid ad firm for your Long Beach business is not an easy task. With more than 18 years of experience, you know you can trust the paid ads plans and strategies we suggest for your Long Beach small business. As a lead generation firm, we often use similar paid ads tactics.

Long Beach companies should choose our PPC advertising company because they feel confident we are the right team.

Here are a few reasons we suggest considering our PPC experts:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our PPC advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Long Beach internet marketing services, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our paid ads consultants to discuss what we can do for you in Long Beach! Long Beach small businesses often hire us for paid ads management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Long Beach business to start the search for a paid ads marketing firm, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us