From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Brandon business with its paid ads.
We are a results-driven PPC management firm with more than 18 years of experience helping local businesses and ecommerce brands throughout Brandon improve their PPC advertising services.
To target relevant audiences and build brand awareness, our paid ads managers can help your Brandon small business leverage Facebook ads, Google paid ads, or even Bing advertising. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
We even offer Facebook Ads and Google Ads management packages for nearby businesses in Mango, FL, Bloomingdale, FL, Temple Terrace, FL, Tampa, FL, and Plant City, FL.
The act of creating and optimizing Brandon paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.
A paid advertising agency for Brandon often begins by getting to know your company and its business model before providing professional paid ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.
Local service providers in Brandon, for instance, are often only interested in good leads. This can be accomplished through paid ads that generates traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.
The next step in Brandon PPC management is understanding the metrics that will be used to optimize and scale. Most Brandon paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
To be successful with paid ads, your Brandon small business needs to use multiple plans and marketing tools. Some of the best PPC advertising plans in Brandon strive to:
In addition to managing Brandon-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a skilled paid ads management service.
The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
The most obvious benefit of Brandon paid advertising is the near instant increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
If you are interested in running PPC advertising in Brandon, we recommend that you start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.
The right combination of paid ads and online marketing can greatly enhance your Brandon business's online advertising game plan. Remember, more traffic doesn't always mean more conversions!
We are a team of paid ads experts with extensive knowledge in the latest paid ads trends for Brandon local businesses. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your Brandon digital assets.
Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.
For example, a person searching for a roofing company in Brandon might search "Brandon Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Brandon.
What if, however, that exact match keyword wasn't producing enough search volume and the Brandon roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.
Typically, the paid ads manager will discuss with the Brandon roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.
For instance, the Florida PPC manager might discover high search volume for "Mango, FL roofing companies" or even "Brandon roof repair." The first phrase is targeting a nearby location to Brandon, which might still be in the service area of the Brandon roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your PPC advertising from showing in search queries that you know won't convert.
For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Brandon paid advertising campaigns, audience research is often discussed in the context of scaling social ads. Google Ads and Bing Ads also offer audience targeting options.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
In years past, Brandon PPC advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Brandon flocked to take advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Brandon and beyond. Even ad attribution reporting was affected.
For most Brandon advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
Though there will still be plenty of Brandon PPC advertising firms using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
This blog article from Social Media Examiner does a good job of talking about recent modifications to audience targeting, if you'd like a second opinion.
This isn't to say audience research and targeting is going away. Brandon ad campaigns will likely always have targeting options that can be manipulated for extra performance.
An important factor in the success of your Brandon paid advertising campaign is the landing page.
When we take on the management of a paid advertising campaign in Brandon, we start by searching over the landing pages to see if they follow best practices. Our review takes into account the following factors:
Designing and developing a quality landing page involves so many factors.
Please, don't spend money on Brandon paid advertising until you have a landing page that follows best practices!
If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.
You might consider building out one or more sales funnels instead of a landing page. To drive leads, build email audiences, and even make online purchases, we rely on sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Brandon. While managing their digital advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Brandon organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Brandon. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Brandon.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Brandon businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Brandon paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Brandon, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Brandon.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Brandon and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC ads management firm that helps Brandon businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Brandon website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Brandon ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Brandon content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.
There are numerous ways to run paid ads for your Brandon business. Let's discuss some of the most common PPC advertising being run within various business industries in Brandon.
If you have a business in Brandon, you can run local area ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Brandon company. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.
From Google, you'll have two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Brandon. Brandon professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Brandon often use Google Local Service Ads.
You can also target people in your local Brandon area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Brandon as a city, or specific ZIP codes around Brandon. We often rely on local Facebook Ads for all types of Brandon organization industries.
Almost all online ads you see on social networks qualify as social media advertising.
Maintaining fresh ad creatives is key to social media marketing. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative updates for campaigns with higher spending.
The best part of social media ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Brandon organization offers.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are looking online for your products or services.
There are some people out there who refer to this as Brandon Search Engine Marketing, or SEM for short. There are different ways to explain search advertising, which are advertisements displayed on search engines' search results pages.
If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Brandon news stations), gossip websites, and more.
These are commonly used within the Google Ads and Bing Ads platforms.
To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
Your Brandon website, landing page, or sales funnel won't convert everyone on the first visit.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
It was Google Shopping Campaigns that popularized this form of search advertising.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
You should consider incorporating video ads into your paid ads campaigns in Brandon if you have the budget to do so.
Our digital marketers are so excited about managing Brandon paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your Brandon team's paid advertising partner! As a complete PPC ads management company targeting Brandon, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. In most Brandon paid ads companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Brandon PPC companies to get the results you desire.
While researching paid advertising agencies for your Brandon company, there are many factors to consider. With more than 18 years of experience, you know you can trust the paid ads plans and strategies we suggest for your Brandon small business. As a lead generation firm, we often use similar paid ads tactics.
In addition, you should choose us as your paid advertising agency because you are confident we can help your Brandon company grow.
Our paid ads experts are a good option for numerous reasons:
Let's talk about what our PPC professionals can do for your Brandon business! While we often provide complete PPC advertising management services for small businesses in cities like Brandon, we are also able to augment the marketing departments of large corporations in Brandon and beyond.
Our team would appreciate the opportunity to be considered when your Brandon small business needs a PPC marketing agency. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.