Wayne Website Maintenance Services

What is Involved in Maintaining Wayne, NJ Websites

We view web maintenance to be a reactive support service that provides your Wayne business with the appropriate web developer resources to solve nearly any website problem. Here are a few examples of website problems that might need Wayne website maintenance:

• Making sure your website's platform is up to date.
• Keeping apps and plugins updated for better security and functionality.
• Adding new web pages as you release new information.
• Freshen up your blog with new content.
• Rearranging your Wayne site's navigation menu.
• Improving page speed to help you pass Google Core Web Vitals.
• Take backups of your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing Google Search Console coverage issues.
• Adding structured data, open graph tags, etc.
• Providing solutions to other website problems.

Those services are just a taste of what Wayne web support might look like. In fact, Wayne website support is basically anything a web developer or digital marketer does to your website.

Reactive Wayne Website Support

The reason we consider web maintenance to be a reactive service is that most Wayne website owners wouldn't want a web developer going into their website and changing things around without their knowledge. You can count on our agency to keep your Wayne website running smoothly. There are some website maintenance services we can provide your Wayne website in a proactive manner though.

View Wayne Website Maintenance Pricing

Proactive Wayne Website Support

Interested in a proactive website management service for some of your website upkeep? We're happy to help! We can take care of platform upgrades, app/extension updates, website backups, performance monitoring, and broken link monitoring as part of our proactive website management service.

View Wayne Website Management Pricing

In addition to supporting Wayne-area websites, our web support agency also offers Clifton, Edison, Elizabeth, Jersey City, Lakewood, Newark, Toms River, Trenton, and Woodbridge small businesses and large corporations help with their websites.

Who Needs Web Maintenance in Wayne, NJ

At some point in time, every Wayne website will require some form of website maintenance. It's because the internet is always changing. But don't worry, our Wayne web support costs aren't too high, so you can afford it! There are a few reasons why a website in Wayne might need maintenance:

• When a hosting provider upgrades their servers, they may remove older versions of PHP that your Wayne website was originally developed to support. That means you'll have to refactor your app or upgrade to a newer framework that supports the latest PHP release. There's no way you can expect custom web functionality to work forever.
• When an ecommerce platform or a content management system releases new versions, they eventually must deprecate the old versions so their teams can focus on maintaining the newer technologies. Magento 1.x store owners recently had to migrate to Magento 2.x, or an alternative ecommerce platform, because Magento 1.x was no longer maintained by Magento after it reached "End of Life". Wayne-area ecommerce businesses running Magento 1.x found themselves looking for an ecommerce developer to help migrate their store.
• An owner of a Wayne website who has been infected by malware or some other kind of malicious activity needs to check the site for exploits and clean it up. In most cases, this happens because the website owner didn't pay attention to the first two website support examples.
• You need to refresh your Wayne website content when it's outdated or doesn't explain your organization, products, or services well enough for future visitors. Keeping your Wayne website up to date is key to its success.

Above and beyond just updating something, there are plenty of reasons why a website might need maintenance. Plan your budget and schedules for website support and maintenance based on your Wayne business's potential future needs.

How We Perform Wayne, NJ Web Maintenance

We have an experienced web maintenance team who puts forth great effort to understand your maintenance needs, schedule your work in a timely fashion, and follow up with your Wayne business after the tasks have been completed.

A Wayne website maintenance service usually starts with an email from you. Your email gets routed into our ticket system and automatically assigned to your project manager. We can then work on the ticket without delay, which leads to faster turnaround and easier internal communication.

The process for Wayne web support services that come from phone or chat is similar. A support request is entered into our ticket system by the person in the conversation with you, so the work order can be routed to the right web developer.

Example Website Support Service List for Wayne, NJ Businesses

We are often asked for detailed examples of Wayne web maintenance requests that might come up after the launch of a website. The following are some examples of Wayne website maintenance services we've provided in the past.

Simple Wayne Website Tweaks

Changes to your Wayne website could be as simple as updating a paragraph, swapping images, or adding a new page. This is just normal, routine web support to keep content fresh for both search engines and visitors.

Wayne Website Speed Improvements

Let us check your Wayne website for hosting, caching, image optimization, console errors, broken links, poor database queries, and other potential problems that might be impacting your page speed. This will help improve page load times, which are beneficial to user experience and search engine optimization.

Platform Upgrades / Security Updates

If your Wayne website is running on a content management system, like WordPress, it is important to keep the platform updated. The updates improve security and functionality - sometimes they're quick, so it's an easy win!

Plugin / Extension Upgrades

It's important to update your Wayne website's plugins and extensions to reflect the latest changes by the developers. The idea is similar to updating the CMS platform since it fixes security and functionality problems.

Fixing Search Console Issues

Did Google Search Console tell you about a coverage problem? If so, we can review the coverage issues, fix the problems, and update you on the results. Make Google happy, and you'll rank higher throughout Wayne and beyond!

Setup Structured Data

Do you ever see product prices or reviews in Google organic search results? This is structured data, which is a standardized way of describing content on the web, whether it's a local business in Wayne or an ecommerce product.

Add Open Graph to Your Website

By adding Open Graph Tags to your website, digital platforms can better understand the content of your page, which improves its appearance on social media.

Add Google Tag Manager

Interested in using Google Tag Manager for managing custom scripts? Not a problem! We'll happily install Google Tag Manager on your Wayne website and teach you how to use it.

Implement Conversion Tracking

It's important to setup conversion tracking for your Wayne website if you want to understand the benefits of online advertising. Then you'll know where your conversions come from, whether it be direct traffic, organic search, or paid ads.

Image Compression (Optimization)

Is your Wayne website slow because of large images? That won't be a problem! All your images can be compressed by our tools, and we can even setup recurring compression for newly added images!

Setup Live Chat

Is your website ready for live chat? We can make recommendations on the best live chat systems for your business requirements, install the tracking code, and configure the design to match the branding of your Wayne business!

Resolve Errors in Log Files

Do you have a lot of error_log files on your hosting account? To stop recurring error messages, we can diagnose the problem and update programming code.

Reduce Spam with reCaptcha

To reduce unwanted submissions on your Wayne website, we can setup an invisible or checkbox reCaptcha.

Install a Caching Plugin

Are you interested in installing a caching plugin in your Wayne website, but not sure how to properly configure the settings for best website performance? We can help you figure out which caching plugins to install and configure on your website!

Setup SMTP Email

To help improve email deliverability, we can configure your contact form and website platform to send emails through an SMTP account instead of PHP mail.

Restrict IP Addresses

Is your Wayne website being bombarded with fake orders, contact submissions or live chats from a specific network? We can help setup IP restrictions to prevent malicious traffic from interacting with your website.

Create Website Backups

Do you want to create a backup of your Wayne website? We can help you create one-time or scheduled backups that store locally or at an offsite location.

Create a Development Website

It is often recommended that you setup a development or staging website before proceeding with a major upgrade or extension installation. If you'd like help creating and managing that development / staging site, just let us know!

Implement A/B Testing

Do you prefer to make design changes based on statistical data regarding how users interact with your Wayne web page? If so, we can help you implement A/B testing to gather data to help inform you of the best choice between two or more design layouts.

Create 301 Redirects

Are you launching a new website or removing pages from your website? You should create 301 redirects for your Wayne website. We've seen businesses in and around Wayne lose huge amounts of organic traffic due to widespread broken pages. We can help you create 301 redirects within .htaccess files, nginx templates, and CMS platforms.

Provide Website Training

Do you need help learning how to make changes to your Wayne website? If your Wayne site was developed in a platform we work within, such as WordPress or Shopify, we'll be happy to help!

The Platforms We Maintain for Wayne, NJ Websites

We have a diverse team of web designers and web developers, for Wayne businesses, who have been immersed in multiple website platforms over the years. Having said that, it's better to master a few platforms than try to specialize in them all. Therefore, we tend to only maintain Wayne websites on these platforms:

• Wayne WordPress Website Support
• Wayne WooCommerce Web Maintenance
• Wayne Shopify Web Maintenance

As a website maintenance firm, we used to maintain and support Joomla and Magento websites for Wayne-area businesses. However, we chose to move away from those platforms to allow our website support experts to focus more heavily on training and support within the other systems.

Questions to Ask Wayne, NJ Web Maintenance Firms

Before signing up for any Wayne web support package, it is important to ask the Wayne website support company some questions about how their services work. It'll give you a better idea of the experience you'll have with their premium New Jersey web maintenance services prior to making payment and providing website access. Here are some simple questions to ask:

• Can you tell me how you handle website security? Do you run website security scans for clients?
• When can I expect an average Wayne website maintenance request to be completed?
• Are you outsourcing your Wayne web support services?
• How much might it cost to maintain an average Wayne website?
• Do you have minimum deductions or minimum billable expenses for Wayne website updates?
• At what times of the day are you working and able to take our maintenance requests?
• Will you keep me informed about new updates within my platform?

If you ask any Wayne website services agency these questions before subscribing to their web maintenance packages, you'll have a much better idea of the future relationship, the security of your website, and the expected turnaround time for important requests.

Wayne, NJ Website Maintenance Plans and Tips

We are often asked for a web support plan by larger companies in and around Wayne looking to establish routines and procedures within their IT department. We can help your Wayne business set up a website support plan so all aspects of your website, hosting, and domain name are monitored regularly.

Check out this list of annual Wayne web maintenance tasks to review:

• Message your web hosting firm to see if they have upgraded servers you can switch your website to for faster page speeds.
• Check if your website platform is releasing a major upgrade in the near future which will require a major overhaul of your website.
• Restore a website backup to make sure the data is enough for full recovery. Also, make sure your backups are stored remotely.
• Take a look at the websites of your competitors (even those outside Wayne) to see if you're missing out on anything.
• Perform a full security review of your website to ensure nothing has been compromised or left vulnerable.
• Ensure that structured data, open graph, and social links are all working.
• Verify the necessity of any 3rd party tracking, live chat, or heat map scripts that are installed.
• Delete any development or staging websites you don't need.

Check out this list of semi-annual Wayne web maintenance tasks to review:

• Check that your domain name doesn't expire soon and that you have access to it. You'll appreciate this when it's time to renew your domain.
• Check your hosting account credentials and make sure it's not about to expire.
• Make sure you have access to your DNS.
• Find out if your SSL certificate will expire soon.
• Verify your website backup schedule is working properly, and you have remote backups outside of Wayne.
• If you have an automated image optimization service, verify it is working properly.
• Check if the website is throwing any console errors.

Check out this list of monthly Wayne website maintenance tasks to consider:

• Ensure your website doesn't have any broken links, which affect user experience and SEO.
• Make sure your website isn't having performance issues after recent updates.
• See if there's anything wrong being reported within Google Search Console.
• Update some of your service pages or blog articles to keep your website fresh.
• Take a look at your website platform and extensions for any available updates.

The Cost of Web Support Service in Wayne, NJ

The starting price for our Wayne website maintenance services is $119.50/hour, but we offer discounts for pre-purchased blocks of time that bring the rate as low as $99.95/hour. We also offer website management for Wayne websites, starting at $50/month, if you'd like the peace of mind knowing a company is proactively upgrading your site.

To get started, if you are new to our web maintenance company, we'll need you to pre-purchase a block of time which includes a discount on our hourly rate. If you are an existing client in Wayne, you are welcome to choose monthly billing at our higher hourly rate or continue to pre-purchase time and receive discounted hourly rates for your website updates.

If you pre-purchase a block of time for your Wayne web maintenance services, you will be happy to know there are no contracts, there are no hidden fees, the time never expires, and there are no minimum deductions for small website update requests. Please keep in mind we rarely see tasks take less than 10 minutes, since the process of reviewing an email or taking a phone call, checking on whatever was asked, providing some form of feedback, and then logging the task usually takes at least 10 minutes of time. To keep you informed of the time usage on your pre-purchased block of web maintenance time, you will receive a monthly email update letting you know how much time remains on your account.

What is Considered Billable Time?

When talking with prospective Wayne website maintenance clients, we are often asked what is considered billable time. You will find the answers to vary greatly within the website support industry. In some situations, you may find a website maintenance company in Wayne to charge a much higher hourly rate, but not bill out for communication and organization. Likewise, there are website support companies in Wayne who charge a more affordable hourly rate, but also bill out for most communication and organization. This is the approach we take. To help provide clarification, let's go over some examples of what we consider billable time when it comes to maintaining and supporting your Wayne website.

Here are examples of what is considered billable time:

• Reading through lengthy emails to understand what is being requested.
• Preparing responses to lengthy or complex email messages.
• Helping you figure out your domain name or web hosting provider.
• Scheduling your website maintenance to be completed by the best team member.
• Talking with you on the phone about ideas or tasks you want to discuss.
• Reviewing completed work for quality control purposes.
• Providing you training on how to handle administrative tasks.
• Researching unique solutions to difficult questions you present our team.
• Providing more detailed time usage reports, beyond the automated monthly update email.
• Helping you figure out email client issues within Microsoft Outlook, Apple Mail, etc.
• Almost any other task not specifically mentioned in the list below.

Here are examples of what is not considered billable time:

• Talking with you about personal matters, such as the weather, a recent vacation, or a sporting event.
• Responding to simple email messages that don't require research or lengthy feedback.
• Handling accounting-related tasks, such as invoice generation, payment confirmations, etc.

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