This is a topic that many marketers and business owners are interested in. In this blog post, we will discuss the benefits of ecommerce retargeting and how to improve your conversion rates by implementing it on your store. If you’re looking to increase the number of sales from your website, then you need to read this article!
You might also want to take a look at our article about lead generation strategies to increase your sales too!
What is Ecommerce Retargeting?
Ecommerce retargeting is a type of advertising that targets those who have visited your website but not made any purchases. This includes customers who have added items to their shopping cart and then left without completing the purchase, as well as people who viewed specific product pages but did not buy anything from them.
What is an Abandoned Cart?
An abandoned cart is a shopping cart that has been left with items and the user did not complete their purchase. This can happen if they were interrupted by something or changed their mind about buying.
How Does Retargeting Work?
Retargeting campaigns work by following a customer who has visited your site without buying anything. This means that the advertisements are only visible to those people who have previously been on your website but not converted into sales.
Why is Retargeting Important for eCommerce?
Retargeting campaigns are important for ecommerce because they help increase conversion rates by reminding customers about products they may want to buy after visiting your site without making a purchase.
Retargeting is one of the most effective ways to ensure your customers are constantly coming back for more. You can do so by running ads, take advantage of email marketing campaigns and loyalty programs, or send out SMS reminders or browser notifications.
Retargeting Platforms for Ecommerce Stores
There are both free and premium retargeting platforms for your e-commerce business. Some of these include Google AdWords, Facebook Ads, Instagram ads, Bing Ads and more! Here are our favorites:
1.) Facebook Ads
With Facebook ads, you can ensure that your advertising campaign has maximum impact and reach. If someone views your page or advertises about it on the social media site – even if they don’t buy anything from you right away- then their visit will be recorded permanently in order for them to see more of what we have to offer later down the line.
So when retargeting criteria is met (like a previous interaction with an email) ads are shown semi-randomly until people take action by clicking through to our website, liking us on FB or following us elsewhere online!
2.) Google Ads
Google retargeting is one of the most effective tools for marketers. It’s simple, but it can be quite powerful.
When someone visits your website, Google Ads will track them. They do this by putting a cookie on that person’s device which tracks the visitor throughout their internet experience — even if they are not browsing through Google ads specifically!
Google even allows you to set up retargeting so that a visitor does not see your ads if they visit again.
Retargeting Best Practices
The best way to succeed in the world of remarketing is by knowing your customer. Be sure to follow retargeting best practices. This means you need a clearly defined target market, data-mining, and enough analytics to understand your market.
You can then choose between manual and automatic retargeting, but it all boils down to the same thing: you want your ad shown to people who are likely to be interested in it. This means that you must constantly monitor your campaigns and make appropriate amendments in order to have the most successful remarketing campaign possible.
This involves making your message relevant to the audience you are targeting. If you want your retargeting ad to be effective, it’s important that the message is tailored and relevant. If a customer feels like they are being spammed by an irrelevant or untimely offer, then their perception of your company will absolutely suffer.
Retargeting Mistakes
There are many mistakes that can be made in the process of remarketing, and it’s your responsibility to know what they are. Here is a list of some common ones:
- Running a campaign without the appropriate budget – Successful retargeting campaigns need money in order to make them successful, so don’t forget about this!
- Not changing ads often enough – Your customers could change their minds about something or get tired of seeing one type of ad for too long, which makes them less likely to click on an advert later down the line. You need to keep things fresh by showing new offers regularly without being overly pushy. It all boils down to finding the right balance between following up and not annoying users!
- Using too many ads – Viewing your tea once or twice shows the customer is interested in the product, but it doesn’t mean they want to see it on every single website they click on. It’s advisable to limit each potential customer to no more than 15 ads per month.
- Showing ads to current customers – The idea is to show ads to those who have abandoned their cart, not those who have recently bought your product in the last few days.
Final Thoughts on Retargeting Abandoned Cart Visitors
In conclusion, eCommerce retargeting is an excellent way to decrease shopping cart abandonment. Essentially, it works by reminding customers about products they were very close to buying. You can use retargeting software, like Facebook, to reach out to people who have previously interacted with your content on social media sites or other websites.