Abbotsford, BC Digital Marketing

What is Digital Marketing for Abbotsford, BC Businesses?

It's pretty basic: Abbotsford internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most Abbotsford company owners. Those two services are both used in website marketing, but neither fully explains what a cutting edge Abbotsford digital marketing program entails.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Abbotsford, British Columbia or nationwide.

For instance, the best online advertising services in Abbotsford will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Abbotsford company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Abbotsford through content marketing, video production, link building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Abbotsford-area websites, our digital marketing agency also offers Vancouver, Surrey, Burnaby, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Strategies for Abbotsford Companies

For Abbotsford businesses, we're a team of website advertising experts, just 3293.8 kilometers away, who bring diverse knowledge and experience to the table. We've helped drive traffic and get conversions across more than 100 business industries in Abbotsford, and the rest of the country, so let's work together.

Abbotsford, BC Small Business SEO Strategies

To bring your website into the first page of search results throughout Abbotsford for competitive phrases you must take a holistic approach to search engine optimization within your website marketing plan. You'll need to do off-page, technical, and on-page SEO, because all three aspects of search engine optimization work together.

Oftentimes, we find errors with site performance, content quality, and backlink profile when we take on new companies in Abbotsford. Each of these SEO issues can be resolved through on-page, off-page, and technical search optimization. Let's explore more about each of these Abbotsford SEO packages:

• Technical SEO for Abbotsford small businesses includes factors such as site speed, web hosting, website security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These affect how Google reads and traverses your content, and how visitors interact with your Abbotsford site. Typically Abbotsford website developers are needed to fix technical SEO issues since they are often caused by the theme or platform your website uses. We have an internal team of web developers that can work within platforms such as WordPress and Shopify.
• On-Site search engine optimization for Abbotsford websites includes factors such as competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, content silos, content writing, internal linking, and competitive analysis. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Abbotsford or the whole country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your website advertising service in Abbotsford.
• A big part of Abbotsford SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to increase natural backlinks to your website's homepage and interior pages to help search engines understand your Abbotsford website and content is deemed worthy of third-party recognition.

Your Abbotsford online marketing plan can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You should evenly distribute your attention to ensure Abbotsford competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Backlink Building Tactics for Abbotsford, BC Businesses

Although we've already discussed the importance of building authoritative links in offsite search engine optimization, it's worth pointing out again since Abbotsford business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in nearby Abbotsford search placements. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Abbotsford online advertising campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other search engine optimization plan for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Abbotsford search results. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Abbotsford site from relevant pages and social accounts. The most important thing to do is keep your Abbotsford website's backlink strength natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

When it comes to Abbotsford online advertising, we use numerous white-hat link building techniques, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Abbotsford competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Abbotsford website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Abbotsford small business.
• Replying to HARO requests from journalists searching for expert opinions and feedback.
• Scaning your Abbotsford competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Abbotsford, BC Small Business Online Reputation Management (ORM) Strategies

Your online reputation in Abbotsford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. It applies to all kinds of purchases and decisions, like picking a nearby Abbotsford service provider, buying something online, or choosing a doctor or lawyer. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Abbotsford customers had.

For local Abbotsford service companies, we can help you build a review generation program with your internet advertising to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Abbotsford shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For the reputation of professional service providers, such as Abbotsford doctors or Abbotsford attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Abbotsford website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Abbotsford.

If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Abbotsford, BC Small Business Content Marketing Tactics

Most Abbotsford organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this internet advertising approach for Abbotsford websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Abbotsford recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Abbotsford online marketing packages, we can create a content marketing strategy that works for your small business.

Before you start content marketing, you should figure out who your target audience is. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Content marketing plans often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Abbotsford digital marketing company. These are all effective ways to market content if you implement them correctly within your Abbotsford organization.

Social Media Marketing Strategies for Abbotsford, BC Companies

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter that are used in Abbotsford internet marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Abbotsford company grows quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Abbotsford businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising agency helps Abbotsford small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Abbotsford digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Abbotsford, BC Companies

The use of Abbotsford search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Abbotsford organization to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Abbotsford digital marketing strategy. For any search engine ads campaign in Abbotsford, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Abbotsford, BC Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Abbotsford company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Abbotsford small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Abbotsford small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia organizations. To develop a sales funnel that produces value for your Abbotsford business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Abbotsford digital advertising service.

Conversion Rate Optimization for Abbotsford, BC Small Businesses

There is almost no reason to neglect CRO within Abbotsford website marketing solutions. This is a critical aspect of any type of digital marketing in Abbotsford since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Abbotsford organization might not work for a different Abbotsford business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Abbotsford websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Abbotsford, and many other factors.

Email Marketing Strategies for Abbotsford, BC Businesses

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Abbotsford digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Abbotsford email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Abbotsford, BC Organizations

For local area service providers in Abbotsford, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Abbotsford lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Abbotsford small business.

Video Marketing for Abbotsford, BC Companies

As a full-service website advertising firm for Abbotsford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Abbotsford internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Abbotsford online advertising campaigns to bring life to paid campaigns.

Promotional Products for Abbotsford, BC Small Businesses

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Advertising for Your Abbotsford, BC Website

You're going to have to think about marketing in Abbotsford if you manage a business that sells something. You might be thinking about Abbotsford online marketing packages over other, more traditional, marketing strategies. Here are a few reasons why your British Columbia small business should embrace website advertising:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Abbotsford. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Abbotsford or throughout British Columbia?
• The flexibility of Abbotsford digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Abbotsford provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Abbotsford!

How to Develop Abbotsford, BC Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Abbotsford-based company. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Abbotsford or beyond. You can then make sure you're targeting your Abbotsford website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Abbotsford website advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Abbotsford digital strategy, make that your first priority. The slowest moving internet advertising tactic in Abbotsford is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Abbotsford small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Abbotsford that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Abbotsford residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Abbotsford website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Abbotsford website visitors.

6.) Plan for continuous testing

When these Abbotsford website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Abbotsford digital advertising service.

Why Choose WebCitz for Your Abbotsford, BC Internet Advertising Strategies

If you're a company in Abbotsford, we want to be your website marketing partner! When researching Abbotsford website advertising firms, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Abbotsford digital marketing tactics we suggest. These are often the same Abbotsford internet marketing strategies we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Abbotsford probably has a lot to do with our own online advertising campaign.

Our website advertising firm should be your choice for your Abbotsford business because you feel we are the right team. We are only a short drive of 1 day and 6 hours away from you in Abbotsford, or mere seconds away from a phone or email! Here are a few reasons we suggest considering our digital advertisers for your Abbotsford marketing packages:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our primary source for leads and new client development in Abbotsford is our own internet advertising tactics.
• You probably found us in Abbotsford after looking for a service we offer.
• Our marketing team performs all of our Abbotsford website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Abbotsford internet marketing strategies that involve website design or website edits.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Abbotsford website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

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