We stay up-to-date on the latest website, email, and social media marketing trends for our Burlington marketing clients to help them implement effective strategies.
WebCitz is a results-driven internet marketing agency with more than 18 years of experience offering to help Burlington small businesses strengthen their online advertising.
To help attract new audiences and boost brand awareness, our Burlington-focused website marketing specialists help clients with SEO tactic, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with sales funnel development, lead generation, conversion rate optimization, email marketing, social media advertising, and much more!We often provide complete digital marketing services to Burlington small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
In a most simple definition, online marketing throughout Burlington is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.
Most Burlington business owners think of website advertising as another phrase for SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Burlington-based small businesses.
Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help you drive visibility and conversions throughout Burlington, North Carolina or nationwide.
For example, the best digital advertising packages in Burlington will include strategies to:
In addition to marketing Burlington-area websites, our online advertising agency also offers Asheville, Cary, Chapel Hill, Charlotte, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a proficient digital marketing service.
We are a team of internet advertising experts, just 952.4 miles away, with diverse knowledge and experience in the latest online advertising trends for Burlington businesses. Take advantage of our experience in more than 100 business industries throughout Burlington, and the rest of the country, to help boost traffic and drive conversions across your digital assets.
For local area service providers in Burlington, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Burlington lead generation tactics.
Our online advertising team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Burlington small business.
With social ads, Burlington online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Burlington company.
By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Burlington small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.
Our social ads company helps Burlington organizations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Burlington website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.
In internet advertising, Burlington search engine marketing is used to place ads on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Burlington small business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.
The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective Burlington internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Burlington.
You can't ignore CRO strategies when it comes to Burlington digital advertising. This is a critical aspect of any type of internet marketing in Burlington since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Burlington company might not work for a different Burlington business, even when both are in the same industry.
There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.
Conversion rate optimization for Burlington websites can be tricky. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Burlington, and many other factors.
A sales funnel, or purchase funnel, is the visual of your customer's journey with your Burlington company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Burlington company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.
The development of a revenue funnel for your Burlington organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina businesses. To develop a sales funnel that produces value for your Burlington business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Burlington internet marketing campaign based on more information about your small business.
With effective email marketing services, you can raise brand awareness, boost website traffic, engage past customers, drive sales, and find out what's going on with your target audience.
We help our Burlington digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.
Building a plan to improve subscribers is the most important part of email marketing. We help Burlington email marketers build and nurture their lists by integrating email collection opportunities into referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and more.
Businesses in Burlington use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This internet advertising approach for Burlington websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Burlington begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Burlington online marketing customers put together the right content marketing plan for their specific industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.
Content marketing strategies often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. The case study method is good for showing expertise as a leading digital marketing agency in Burlington, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Burlington small business.
Search engines use your online reputation in Burlington to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local area service provider in Burlington to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Burlington brand.
We can help Burlington small business owners develop a review generation program within their online advertising to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Burlington storefront. Online shoppers in Burlington want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Burlington doctors or Burlington attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Burlington website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Burlington.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
As a comprehensive online advertising agency for Burlington, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Burlington digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Burlington internet advertising plans to bring life to paid campaigns.
If you manage a business in Burlington that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Burlington website marketing plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement digital advertising plans within your North Carolina business:
Before starting your website marketing plan for your Burlington-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Burlington digital marketing service to prevent spending time on ideas that won't positively impact the business.
With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Burlington or beyond. This helps you tailor your Burlington digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Burlington audience. You'll be able to focus on the right keywords for your Burlington internet marketing and align your content marketing plan to your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Burlington digital strategy. The slowest moving website advertising plan in Burlington is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.
There's no better time to promote your Burlington business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Burlington that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Burlington residents to your lead generation goal.
Now that plans are in place for bringing traffic to your Burlington website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Burlington site.
When these Burlington internet advertising tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Burlington website marketing plan, you should be optimizing conversion rates.
We want to be the internet marketing partner of your Burlington business! There are many factors to consider when researching Burlington online marketing firms. With more than 18 years of experience, you know you can trust the Burlington website marketing tactics we suggest for your organization. These are often the same Burlington digital marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our site from Burlington because of the effective implementation of our own internet advertising plan.
However, you should select our online advertising agency because you feel confident we're the right team for your Burlington small business. We are only a short drive of 14 hours and 36 mins away from you in Burlington, but that time is reduced to seconds for phone and email communication!
Here's why we suggest our internet marketers for your Burlington marketing:
When it comes time for your small business or large corporation to start the search for Burlington internet advertising companies, we hope you keep our website marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.