Greensboro Digital Marketing

Digital Advertising in Greensboro

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Greensboro clients run effective internet marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Greensboro Digital Advertising Consultants

We've been offering to assist Greensboro-area businesses strengthen their online marketing for more than 19 years.

To help attract new audiences and boost brand awareness, our Greensboro-focused online advertising consultants help companies with SEO strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and more, we help you convert customers and make money!

While we offer complete website advertising packages to Greensboro businesses, we can augment the marketing department of your large corporation to fill in any gaps.
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What is Digital Advertising for Greensboro, NC Organizations?

It's pretty simple: Greensboro online marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Greensboro company owners think of website marketing as another phrase for search engine optimization or paid ads. Those two services are both used in digital marketing, but neither fully explains what a fresh Greensboro internet marketing program entails.

Improving Website Visibility

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Greensboro and across the country.

For instance, the best website advertising packages in Greensboro will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
  • Boost your Greensboro business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Show expertise, authority, and trust in Greensboro through content marketing, video production, backlink building, review collection, social proof, and website improvements.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Greensboro, you probably love the UNC Greensboro Spartans basketball team. Go UNC Greensboro Spartans! In addition to marketing Greensboro-area websites, our digital marketing company also offers Asheville, Cary, Charlotte, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Raleigh, and Wilmington small businesses and large corporations a skilled internet advertising service.

A Few of Our digital marketing experts

Our Online Marketing Services for Greensboro Companies

For Greensboro businesses, we're a team of website advertising experts who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Greensboro, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Greensboro. Despite that simple explanation, let's explore it further.

A paid advertising agency for Greensboro often begins by getting to know your company and its business model before providing professional paid ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

For example, local area Greensboro service providers are often only interested in qualified leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Greensboro PPC, it's important to understand what metrics will be used. Most Greensboro paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Greensboro company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Greensboro should include tactics like:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Greensboro business.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

The use of social media advertising in Greensboro internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Greensboro small business builds quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Greensboro organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Greensboro make the most of their social ads by setting up sales funnels and lead generation tools. Our Greensboro digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media marketing plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Ads

The use of Greensboro search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Greensboro organization to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Greensboro website advertising plan. For any search ads campaign in Greensboro, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Gen

A local Greensboro service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Greensboro companies looking to get sales from their website.

Our website advertising team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Greensboro small business.

Downloading Facebook Leads

5.) CRO

There is almost no reason to neglect conversion rate optimization within Greensboro online marketing tactics. This is a critical aspect of any type of website marketing in Greensboro since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one Greensboro business might not work for another Greensboro business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Greensboro websites can become much more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Greensboro, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Greensboro company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Greensboro organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Greensboro organization is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their North Carolina businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Greensboro small business.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. Working with one of our internet marketing specialists, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Greensboro online advertising campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Greensboro online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Greensboro email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Greensboro businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Greensboro websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Greensboro begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Greensboro digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Greensboro internet marketing agency. These are all effective ways to market content if you implement them correctly within your Greensboro small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Greensboro and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Greensboro, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Greensboro brand.

For local service companies in Greensboro, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Greensboro storefront. Online shoppers in Greensboro want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Greensboro doctors or Greensboro attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Greensboro website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Greensboro.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Google Business Profile Management

10.) Video Marketing

As a full-service website advertising firm for Greensboro, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Greensboro internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Greensboro online advertising campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Advertising for Your Greensboro, NC Website

You're going to have to think about marketing in Greensboro if you manage a business that sells something. There are many reasons to consider Greensboro digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your North Carolina small business should embrace internet marketing:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Greensboro. You might as well choose a format and medium that can follow your target audience wherever they go in Greensboro or within North Carolina.
  • The flexibility of Greensboro online marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • Online marketing in Greensboro provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Greensboro!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Greensboro, NC Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Greensboro-based business. You want to ensure everyone involved understands the ultimate goal of the Greensboro digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Greensboro or beyond. You can then make sure you're targeting your Greensboro internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Greensboro online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Greensboro digital strategy, make that your first priority. The slowest moving digital marketing tactic in Greensboro is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Greensboro small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid ads campaigns in Greensboro that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Greensboro residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Greensboro site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Greensboro website visitors.

6.) Strategize for consistent testing

If you've got all these Greensboro online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Greensboro website advertising service.

Greensboro Web Designers

Why Choose WebCitz for Your Greensboro, NC Digital Advertising Services

If you're a business in Greensboro, we want to be your online marketing partner! There are many factors to consider when researching Greensboro online advertising agencies. We've got 19 years of experience, so you can trust the Greensboro website advertising plans we suggest. Greensboro digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our site from Greensboro probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Greensboro small business because you feel we are the right team.

Our Team

You might want to consider these ideas from our internet marketers if you need Greensboro marketing services:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • Our primary source for leads and new client development in Greensboro is our own digital advertising plans.
  • You likely found our website in Greensboro after performing an online search for a service we offer.
  • Our marketing team performs all of our Greensboro online marketing packages, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Greensboro digital marketing tactics that involve web development or website modifications.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our online marketers are the ones you should keep in mind when you need Greensboro online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

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