Greensboro, NC Digital Marketing

What is Digital Marketing for Greensboro, NC Small Businesses?

It's pretty easy: Greensboro internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Greensboro small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Greensboro digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Greensboro and across the country.

For instance, the best website marketing plans in Greensboro will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Greensboro business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Greensboro through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Greensboro, you probably love the UNC Greensboro Spartans basketball team. Go UNC Greensboro Spartans! In addition to marketing Greensboro-area websites, our digital marketing agency also offers Asheville, Burlington, Cary, Chapel Hill, Charlotte, Concord, Durham, Fayetteville, Greenville, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Strategies for Greensboro Companies

For Greensboro businesses, we're a team of website advertising experts, just 932.8 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Greensboro, and the rest of the country, to help drive traffic and get conversions across your digital assets.

Greensboro, NC Small Business Lead Generation Strategies

A local Greensboro service provider's main goal of an inbound marketing program is to build leads. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. Lead generation strategies are crucial for these kinds of Greensboro small businesses looking to get sales from their website.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Greensboro small business.

Greensboro, NC Small Business Social Ads Strategies

With social media ads, Greensboro internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Greensboro company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Greensboro small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Greensboro make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Greensboro website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Greensboro, NC Small Business Search Advertising Solutions

The use of Greensboro search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Greensboro business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Greensboro online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Greensboro.

CRO for Greensboro, NC Businesses

You can't ignore conversion optimization tactics when it comes to Greensboro internet advertising. This is an essential component of any kind of online marketing in Greensboro since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO strategies that work for one Greensboro small business might not work for another, even when they are in the same field.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Greensboro websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Greensboro, and many other factors.

Conversion Funnel Development for Greensboro, NC Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Greensboro company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Greensboro small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Greensboro organization.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Greensboro digital marketing plan.

Greensboro, NC Small Business Email Marketing Services

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Greensboro digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

Building a plan to improve subscribers is the most important part of email marketing. We help Greensboro email marketers build and nurture their lists by integrating email collection opportunities into referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and more.

Content Marketing Tactics for Greensboro, NC Organizations

Businesses in Greensboro use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The internet advertising approach for Greensboro websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around Greensboro begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. With our Greensboro online marketing packages, we can create a content marketing strategy that works for your small business.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Greensboro digital marketing company. These are all effective ways to market content if you implement them correctly within your Greensboro organization.

Online Reputation Management (ORM) Solutions for Greensboro, NC Small Businesses

Search engines use your online reputation in Greensboro to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a localized service provider in Greensboro to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Greensboro brand.

We can help Greensboro business owners develop a review generation program within their website advertising to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Greensboro storefront. Online shoppers in Greensboro want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Greensboro doctors or Greensboro attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Greensboro site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Greensboro.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Video Marketing for Greensboro, NC Companies

As a full-service website advertising firm for Greensboro, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Greensboro internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Greensboro online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Greensboro, NC Website

You're going to have to think about marketing in Greensboro if you manage a business that sells something. There are many reasons to consider Greensboro digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your North Carolina small business should embrace internet marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Greensboro. You might as well choose a format and medium that can follow your target audience wherever they go in Greensboro or within North Carolina.
• The flexibility of Greensboro online marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Greensboro provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Greensboro!

How to Develop Greensboro, NC Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Greensboro-based business. You want to ensure everyone involved understands the ultimate goal of the Greensboro digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Greensboro or beyond. You can then make sure you're targeting your Greensboro internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Greensboro online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Greensboro digital strategy, make that your first priority. The slowest moving digital marketing tactic in Greensboro is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Greensboro small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid ads campaigns in Greensboro that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Greensboro residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Greensboro site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Greensboro website visitors.

6.) Strategize for consistent testing

If you've got all these Greensboro online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Greensboro website advertising service.

Why Choose WebCitz for Your Greensboro, NC Digital Advertising Services

If you're a business in Greensboro, we want to be your online marketing partner! There are many factors to consider when researching Greensboro online advertising agencies. We've got 18 years of experience, so you can trust the Greensboro website advertising plans we suggest. Greensboro digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our site from Greensboro probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Greensboro small business because you feel we are the right team. We are only a short drive of 14 hours and 17 mins away from you in Greensboro, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our primary source for leads and new client development in Greensboro is our own digital advertising plans.
• You likely found our website in Greensboro after performing an online search for a service we offer.
• Our marketing team performs all of our Greensboro online marketing packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Greensboro digital marketing tactics that involve web development or website modifications.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our online marketers are the ones you should keep in mind when you need Greensboro online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

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