Barrie, ON Digital Marketing

What is Website Advertising for Barrie, ON Organizations?

In a most simple definition, digital marketing throughout Barrie is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

For most Barrie organization owners, internet advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Barrie-based businesses.

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Barrie, Ontario or nationwide.

For example, the best website marketing plans in Barrie will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Barrie business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Barrie with content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Barrie-area websites, our digital marketing agency also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Guelph, Kingston, Milton, Brantford, Thunder Bay, Peterborough, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Strategies for Barrie Companies

We are a team of website marketing specialists, just 1019.7 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Barrie businesses. Use our experience in more than 100 business industries across Barrie, and the rest of the country, to help get traffic and increase conversions.

Lead Generation Tactics for Barrie, ON Companies

For local service providers in Barrie, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Barrie organizations looking to get sales from their website.

Our digital advertising team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Barrie business.

Social Media Marketing Strategies for Barrie, ON Businesses

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Barrie website marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Barrie company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established Barrie businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Barrie make the most of their social ads by setting up sales funnels and lead generation tools. Our Barrie online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Ads Tactics for Barrie, ON Organizations

Search engine marketing in Barrie involves running paid ads on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Barrie business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Barrie internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Barrie.

Barrie, ON Small Business Conversion Rate Optimization

Digital marketing in Barrie should include conversion optimization campaigns. There's no doubt that this is a critical element of digital marketing in Barrie, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO plans that work for one Barrie business might not work for a different Barrie business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Barrie websites can become much more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Barrie, and many other factors.

Barrie, ON Small Business Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Barrie company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Barrie organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The development of a sales funnel for your Barrie company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario businesses. To develop a sales funnel that produces value for your Barrie business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and more. We have a team of online marketing professionals who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Barrie website advertising service based on more information about your business.

Barrie, ON Email Marketing Tactics

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Barrie digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Barrie email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Content Marketing Tactics for Barrie, ON Organizations

Most Barrie businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Barrie websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Barrie begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Barrie online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Barrie digital marketing agency. These are all effective ways to market content if you implement them correctly within your Barrie small business.

Online Reputation Management (ORM) Services for Barrie, ON Businesses

Your online reputation in Barrie and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Barrie, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Barrie brand.

For localized service companies in Barrie, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Barrie storefront. Online shoppers in Barrie want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Barrie doctors or Barrie attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Barrie site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Barrie.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Video Marketing for Barrie, ON Companies

As a full-service website advertising firm for Barrie, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Barrie internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Barrie online advertising campaigns to bring life to paid campaigns.

Promotional Products for Barrie, ON Small Businesses

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Advertising for Your Barrie, ON Website

If you manage a business in Barrie that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Barrie online marketing packages over other marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Ontario business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Barrie, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Barrie or within Ontario.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with internet marketing in Barrie. Good luck getting people to comment, like, or share your non-digital advertisements throughout Barrie!

How to Develop Barrie, ON Internet Advertising Plans

Before starting your online advertising campaign for your Barrie-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Barrie website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Barrie or beyond. This helps you tailor your Barrie digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Barrie audience. By doing this, you'll make sure your Barrie digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Barrie digital strategy. Search engine optimization is the slowest moving online advertising strategy. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Barrie small business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Barrie that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Barrie lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Barrie website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Barrie website visitors.

6.) Strategize for consistent testing

If you've got all these Barrie digital advertising plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Barrie online marketing service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Barrie, ON Website Advertising Strategies

We want to be the digital marketing partner of your Barrie small business! When researching Barrie internet marketing agencies, there are many factors to consider. With more than 18 years of experience, you know you can trust the Barrie online marketing plans we suggest for your business. These are often the same Barrie website advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Barrie because of the effective implementation of our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Barrie company. We are only a short drive of 11 hours and 17 mins away from you in Barrie, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 18 years of experience.
• Digital marketing is our main source of leads and new clients in Barrie.
• You likely found our website in Barrie after performing an online search for a service we offer.
• We do not outsource Barrie internet marketing services since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Barrie website advertising plans that involve web design or website tweaks.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

When it comes time for your small business or large corporation to start the search for Barrie internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

800-796-8263 Email Us