Thunder Bay, ON Digital Marketing

What is Digital Marketing for Thunder Bay, ON Businesses?

In a most simple definition, digital marketing throughout Thunder Bay is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Thunder Bay business owners. While both of those services are used in digital marketing, neither fully explain the depth of a modern online marketing program for Thunder Bay-based businesses.

In today's digital marketing world, there are dozens of digital advertising strategies that all work together to help you boost visibility in Thunder Bay and across the country.

The best Thunder Bay digital marketing services will include tactics like:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Thunder Bay business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Thunder Bay through content marketing, video production, link building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Thunder Bay-area websites, our internet marketing agency also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Peterborough, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a professional online marketing service.

Our Digital Marketing Services for Thunder Bay Small Businesses

We are a team of digital marketing professionals, just 842.1 kilometers away, with diverse knowledge and experience in the latest website marketing trends for Thunder Bay businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Thunder Bay, and the rest of the country, so let's work together.

SEO Strategies for Thunder Bay, ON Small Businesses

For your Thunder Bay website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

New digital marketing clients in Thunder Bay often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each Thunder Bay SEO service offers:

• Technical SEO for Thunder Bay businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These affect how Google reads and traverses your content, and how visitors interact with your Thunder Bay site. You'll typically need Thunder Bay website developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers that can work within platforms such as WordPress, Shopify.
• There are several factors involved with on-page SEO for Thunder Bay websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Thunder Bay or the whole country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your Thunder Bay digital marketing strategy.
• A big part of Thunder Bay SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Thunder Bay website and content is deemed worthy of third-party recognition.

Your Thunder Bay digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure Thunder Bay competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Thunder Bay, ON Small Business Link Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Thunder Bay business owners often don't understand this area of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Thunder Bay results if you look at the first page of search results for competitive keywords and long-tail phrases. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Thunder Bay digital marketing strategy, you have to see this as a long-term project. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Thunder Bay search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Thunder Bay website. Most of all, you need to keep the backlink profile of your Thunder Bay website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Thunder Bay digital marketing services, we use white-hat link building tactics like:

• Applying the "Skyscraper Technique" to a ranked content articles from Thunder Bay competitors to make it bigger and better.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Thunder Bay website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Thunder Bay business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Adding your website to industry-specific directories by scanning Thunder Bay competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Thunder Bay, ON Online Reputation Management Services (ORM)

Your online reputation in Thunder Bay and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Thunder Bay to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Thunder Bay customers had.

We can help Thunder Bay small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Online shoppers in Thunder Bay want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Thunder Bay doctors or Thunder Bay lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Thunder Bay website's social media presence. It's even possible to use SEO to boost your online reputation in and around Thunder Bay.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Thunder Bay, ON Small Businesses

Businesses in Thunder Bay use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Thunder Bay websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Thunder Bay recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Thunder Bay digital marketing services, we can create a content marketing strategy that works for your business.

Before you start a content marketing plan, you have to identify your target audience. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Many of the content marketing strategies we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a Thunder Bay digital advertising firm. When you do them right, they're all effective ways to market your Thunder Bay business's content.

Thunder Bay, ON Social Media Advertising Services

With social media ads, Thunder Bay digital marketing campaigns use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Thunder Bay business gets quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Thunder Bay companies, but it's expensive for those not ready to make the most of social media advertising.

Our social media marketing agency helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Thunder Bay online marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing campaign, you have to be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Search Engine Marketing Services for Thunder Bay, ON Small Businesses

The use of Thunder Bay search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Thunder Bay business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Thunder Bay digital marketing strategy. For any search engine marketing campaign in Thunder Bay, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Thunder Bay, ON Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Thunder Bay company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Thunder Bay business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Thunder Bay business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario businesses. To develop a sales funnel that produces value for your Thunder Bay business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Thunder Bay digital marketing campaign.

Conversion Rate Optimization (CRO) for Thunder Bay, ON Small Businesses

There is almost no reason to neglect conversion rate optimization within Thunder Bay digital marketing services. This is a critical aspect of any type of digital marketing in Thunder Bay since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Thunder Bay business might not work for a different Thunder Bay business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Thunder Bay websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Thunder Bay, and many other factors.

Email Marketing Services for Thunder Bay, ON Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Thunder Bay digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Thunder Bay email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Thunder Bay, ON Small Businesses

For local service providers in Thunder Bay, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Thunder Bay lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Thunder Bay small business.

Video Marketing for Thunder Bay, ON Small Businesses

As a full-service online marketing firm for Thunder Bay, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Thunder Bay website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Thunder Bay website advertising campaigns to bring life to paid campaigns.

Promotional Products for Thunder Bay, ON Small Businesses

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Thunder Bay, ON Website

If you manage a business in Thunder Bay that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Thunder Bay digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital marketing strategy within your Ontario business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Thunder Bay, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Thunder Bay or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Thunder Bay provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Thunder Bay!

How to Develop Thunder Bay, ON Digital Marketing Programs

Before starting a digital marketing campaign for your Thunder Bay-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Thunder Bay or beyond. Your Thunder Bay digital advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Thunder Bay audience. This will help ensure you focus on the right keywords for your Thunder Bay internet marketing and you align your content marketing strategies with the needs of your audience.

3.) Start slower moving services sooner

You should make search engine optimization your first priority if you're planning on using it eventually within your Thunder Bay digital strategy. The slowest moving digital marketing tactic in Thunder Bay is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

You should consider paid advertising for your Thunder Bay business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Thunder Bay paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Thunder Bay residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Thunder Bay website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Thunder Bay website visitors.

6.) Plan for continuous testing

When all of these Thunder Bay internet advertising strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Thunder Bay online marketing campaign.

Why Choose WebCitz for Your Thunder Bay, ON Internet Marketing Services

We want to be the online advertising partner of your Thunder Bay small business or large corporation! When researching Thunder Bay website marketing companies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Thunder Bay digital marketing strategies we suggest for your business. Thunder Bay digital marketing tactics like these are often what we use for our own lead generation. Our own digital advertising campaign likely landed you on our website from Thunder Bay.

However, you should select our internet marketing agency because you feel confident we're the right team for your Thunder Bay business. We are only a short drive of 8 hours and 34 mins away from you in Thunder Bay, but that time is reduced to seconds for phone and email communication! Here are a few reasons we suggest considering our internet marketers for your Thunder Bay marketing services:

• Our company has been around since 2004, so we have over 18 years of experience.
• Our primary source for leads and new client development in Thunder Bay is our own online advertising strategies.
• You probably found us in Thunder Bay after searching for a service we offer.
• We don't outsource Thunder Bay website marketing services because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're specialists in WordPress, WooCommerce, and Shopify for any Thunder Bay digital marketing campaigns that need website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Thunder Bay digital marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

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