Philadelphia, PA Digital Marketing

What is Digital Advertising for Philadelphia, PA Organizations?

It's pretty simple: Philadelphia online marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or PPC advertising to most Philadelphia small business owners. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Philadelphia-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Philadelphia, Pennsylvania or nationwide.

The best Philadelphia digital marketing services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Philadelphia business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Philadelphia with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Philadelphia, you probably love the Philadelphia Phillies baseball team. Go Philadelphia Phillies! In addition to marketing Philadelphia-area websites, our digital advertising firm also offers Allentown, Erie, Harrisburg, Lancaster, Pittsburgh, Reading, Upper Darby, and York small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Philadelphia Small Businesses

For Philadelphia organizations, we're a team of digital marketing professionals, just 951.1 miles away, who bring diverse knowledge and experience to the table. We've helped increase traffic and improve conversions across more than 100 business industries in Philadelphia, and the rest of the country, so let's work together.

SEO Plans for Philadelphia, PA Businesses

To bring your website into the first page of search results throughout Philadelphia for competitive phrases you must take a holistic approach to SEO within your digital marketing plan. To show value to search engines, you need to review your off-page, technical, and on-page search engine optimization.

Oftentimes, we find problems with website speed, content quality, and backlink quality when we take on new clients in Philadelphia. Technical, on-page, and off-site search engine optimization can fix each of these errors and more. Let's explore more about each of these Philadelphia search engine optimization services:

• For Philadelphia small businesses, technical SEO planning includes things like page speed, website hosting, site security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your Philadelphia site, and how visitors interact with it, is affected by these. You typically need the assistance of Philadelphia web developers to improve technical search engine optimization problems since they are often related to the platform or template used on your website. Our developers are skilled in WordPress and Shopify.
• There are several factors involved with on-site search engine optimization for Philadelphia websites, such as competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, content silos, content writing, internal linking, and competitive analysis. Search engines can better understand your content and recognize you as an authority on the subject matter within Philadelphia or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your website advertising service in Philadelphia.
• A big part of Philadelphia SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Philadelphia site and content are worthy of third-party recognition, improve natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Philadelphia online advertising strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your Philadelphia competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Philadelphia, PA Small Business Backlink Building Tactics

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Philadelphia company owners often don't understand this area of SEO.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Philadelphia results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat SEO link building plans, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Philadelphia internet advertising plan. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other search engine optimization strategy for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Philadelphia search results. It's important to develop a link-building plan that drives quality backlinks from relevant pages and social accounts to your Philadelphia site. The most important thing to do is keep your Philadelphia website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Philadelphia online marketing packages, we use white-hat link building strategies like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Philadelphia competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Philadelphia website.
• Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Philadelphia organization.
• Replying to HARO requests from journalists searching for expert opinions and feedback.
• Scaning your Philadelphia competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Tactics for Philadelphia, PA Organizations

Your online reputation in Philadelphia and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local area service provider in Philadelphia to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Philadelphia brand.

We can help Philadelphia small business owners develop a review generation program within their online advertising to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Philadelphia, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Philadelphia doctors or Philadelphia lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Philadelphia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Be sure to always present a better image than your nearby competition by managing your online reputation.

Philadelphia, PA Content Marketing Strategies

Most Philadelphia small businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This internet marketing approach for Philadelphia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

As your visitors in and around Philadelphia start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Philadelphia internet advertising plans, we can create a content marketing plan that works for your business.

It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing tactics we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a leading digital marketing company in Philadelphia, but it works in other industries too. When you do them right, they're all effective ways to market your Philadelphia business's content.

Philadelphia, PA Small Business Social Media Advertising Solutions

With social ads, Philadelphia online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Philadelphia company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a great opportunity for established Philadelphia businesses, but it's expensive for those not ready to make the most of social media ads.

With our help, corporations and small businesses in Philadelphia make the most of their social media advertising by setting up sales funnels and lead generation tools. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Philadelphia online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Search Ads Tactics for Philadelphia, PA Organizations

Search engine marketing in Philadelphia involves running paid ads on search engines like Google and Bing. Your Philadelphia small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective Philadelphia internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Philadelphia.

Conversion Funnel Development for Philadelphia, PA Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Philadelphia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Philadelphia organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Philadelphia organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Pennsylvania businesses. To develop a sales funnel that produces value for your Philadelphia business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Philadelphia online advertising campaign.

Conversion Optimization for Philadelphia, PA Organizations

There is almost no reason to neglect conversion rate optimization within Philadelphia digital advertising services. This is a critical aspect of any type of internet advertising in Philadelphia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Philadelphia business might not work for a different Philadelphia business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Philadelphia websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Philadelphia, and many other factors.

Email Marketing Solutions for Philadelphia, PA Small Businesses

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Philadelphia internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Philadelphia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Lead Gen Plans for Philadelphia, PA Businesses

For local service providers in Philadelphia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Philadelphia lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Philadelphia organization.

Video Marketing for Philadelphia, PA Businesses

As a comprehensive internet marketing agency for Philadelphia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Philadelphia website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Philadelphia digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Philadelphia, PA Website

You're going to have to think about marketing in Philadelphia if you manage a business that sells something. You might be thinking about Philadelphia internet advertising plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Pennsylvania business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Philadelphia. You might as well choose a format and medium that can follow your target audience wherever they go in Philadelphia or within Pennsylvania.
• The flexibility of Philadelphia digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with internet marketing in Philadelphia. We wish you the best of luck getting people to comment, like, and share your Philadelphia non-digital ads!

How to Develop Philadelphia, PA Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Philadelphia-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Philadelphia or beyond. Your Philadelphia digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Philadelphia digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Philadelphia digital strategy, make that your first priority. Search engine optimization is the slowest moving online advertising strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a great time to consider PPC advertising for your Philadelphia organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Philadelphia PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Philadelphia lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Philadelphia website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Philadelphia site visitors.

6.) Strategize for consistent testing

If you've got all these Philadelphia internet advertising tactics in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Philadelphia website marketing plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Philadelphia, PA Digital Marketing Strategies

If you're a small business in Philadelphia, we want to be your internet marketing partner! When researching Philadelphia internet advertising companies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Philadelphia online advertising strategies we suggest for your small business. These are often the same Philadelphia digital marketing strategies we use for our own lead generation and conversion rate optimization services. Our own digital advertising service likely landed you on our website from Philadelphia.

Our online marketing firm should be your choice for your Philadelphia business because you feel we are the right team. We are only a short drive of 14 hours and 26 mins away from you in Philadelphia, or mere seconds away from a phone or email! You might want to consider these ideas from our digital advertisers if you need Philadelphia marketing packages:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Digital marketing is our main source of leads and new clients in Philadelphia.
• You probably found us in Philadelphia via an online search for a service we provide.
• We do not outsource Philadelphia digital advertising packages since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're specialists in WooCommerce, Shopify, and WordPress for any Philadelphia website advertising services that need web design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Philadelphia internet advertising companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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