Québec Digital Marketing

Website Marketing in Québec

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Québec clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Québec Website Marketing Specialists

WebCitz is a results-driven digital marketing agency with more than 19 years of experience offering to help Québec small businesses strengthen their internet marketing.

To help attract new audiences and boost brand awareness, our Québec-focused internet advertising experts help customers with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and much more!

We often provide Québec companies with complete website marketing plans, but we can also help fill in the gaps in your large corporation's marketing department.
Clutch Ecommerce
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Upcity Agency

What is Digital Marketing for Québec, Quebec Businesses?

In a most simple definition, digital advertising throughout Québec is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Québec business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Québec-based small businesses.

Improving Website Visibility

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Québec and the rest of the country.

For instance, the best website marketing plans in Québec will include these things:

  • Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
  • Increase revenue for your Québec business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Québec by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Québec-area websites, our digital marketing agency also offers Montréal, and Québec small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Québec Small Businesses

We are a team of online advertising consultants, just 1747.6 kilometers away, with diverse knowledge and experience in the latest website advertising trends for Québec organizations. Take advantage of our experience in more than 100 business industries throughout Québec, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Québec paid advertising services. Despite that simple explanation, let's explore it further.

To provide expert PPC management, a paid ads agency for Québec should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Québec business is much different from how you'd handle it for an ecommerce brand.

Service providers in Québec, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Québec PPC management is understanding the metrics that will be used to optimize and scale. Most Québec PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Québec business should utilize multiple advertising tactics and marketing tools. Some of the best paid ads services in Québec strive to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make money online or through qualified leads for your Québec organization.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

With social ads, Québec online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Québec business boosts quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Québec businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising agency helps Québec small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Québec digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Advertising

The use of Québec search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. Your Québec small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Québec website advertising plan. For any search ads campaign in Québec, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Gen

A local Québec service provider's main goal of an inbound marketing program is to improve leads. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Québec lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Québec organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

Digital marketing in Québec should include conversion optimization strategies. This is a critical aspect of any type of website marketing in Québec since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Québec business might not work for a different Québec business, even when both are in the same industry.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Québec websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Québec, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Québec company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Québec organization. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Quebec organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Québec business.

We have experience in plenty several types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and more. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Québec online advertising campaign.

Click Funnels Development

7.) Email Marketing

With effective email marketing solutions, you can raise brand awareness, drive website traffic, engage past customers, get sales, and find out what's going on with your target audience.

For email marketing, we help our Québec internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Québec email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Québec businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Québec websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Québec begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Québec online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Québec digital marketing agency. These are all effective ways to market content if you implement them correctly within your Québec small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Québec and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Québec, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Québec brand.

For local area service companies in Québec, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Québec storefront. Online shoppers in Québec want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Québec doctors or Québec attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Québec website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Québec.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a full-service online marketing firm for Québec, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Québec digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Québec internet marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Québec, Quebec Website

If you manage a business in Québec that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Québec digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Quebec business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Québec, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Québec or throughout Quebec?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Québec, website advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Québec!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Québec, Quebec Digital Marketing Campaigns

Before starting your digital advertising service for your Québec-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Québec internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Québec or beyond is important. You can then make sure you're targeting your Québec online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Québec audience. This will help ensure you focus on the right keywords for your Québec website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Québec digital plan. In internet marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider PPC advertising for your Québec small business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Québec paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Québec lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Québec website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Québec website.

6.) Plan for continuous testing

When these Québec digital marketing strategies are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Québec internet marketing campaign, you should be optimizing conversion rates.

Québec Web Designers

Why Choose WebCitz for Your Québec, Quebec Online Advertising Services

We want to be the website advertising partner of your Québec organization! There are many factors to consider when researching Québec digital marketing companies. With more than 19 years of experience, you know you can trust the Québec internet marketing strategies we suggest for your small business. Often, these are the same online advertising strategies we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Québec probably has a lot to do with our own digital marketing campaign.

However, you should select our digital advertising firm because you feel confident we're the right team for your Québec business. We are only a short drive of 18 hours and 23 mins away from you in Québec, but that time is reduced to seconds for phone and email communication!

Our Team

Here are a few reasons we suggest considering our online marketers for your Québec marketing packages:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new customers in Québec from our own digital marketing campaigns.
  • You likely found our website in Québec after performing an online search for a service we offer.
  • We do not outsource Québec internet marketing services since we have our own marketing team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're experts in Shopify, WordPress, and WooCommerce for any Québec digital marketing campaigns that need website design or web maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Québec internet advertising companies, we hope you keep our website marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.

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Hear what our customers are saying

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

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